PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1930088
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1930088
Menstrual Cups Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034
Growth Factors of menstrual cups Market
The global menstrual cups market is witnessing steady growth, driven by rising awareness of menstrual hygiene, increasing adoption of sustainable feminine care products, and supportive government initiatives worldwide. According to Fortune Business Insights, the menstrual cups market size was valued at USD 1.58 billion in 2025 and is projected to grow to USD 1.67 billion in 2026. Over the long term, the market is forecasted to reach USD 2.9 billion by 2034, registering a CAGR of 7.09% during the 2026-2034 forecast period.
North America dominated the global menstrual cups market with a 49.30% share in 2025, supported by high awareness of menstrual health, strong retail penetration, and a growing preference for eco-friendly menstrual products.
Market Overview
Menstrual cups are reusable or disposable feminine hygiene products designed to collect menstrual fluid when inserted into the vagina. These products are typically manufactured using medical-grade silicone, latex, or thermoplastic elastomer (TPE) and are available in various sizes to suit individual user needs. Compared to traditional products such as sanitary pads and tampons, menstrual cups are considered cost-effective, safe, and environmentally sustainable.
Over the past few decades, adoption has increased significantly due to their long-term economic benefits, reduced risk of bacterial infections, and lower environmental impact. Additionally, rising concerns regarding toxic shock syndrome (TSS) associated with tampon usage have accelerated the shift toward reusable menstrual products. As per data cited from the National Library of Medicine, the incidence of toxic shock syndrome in the U.S. ranges from 0.8 to 3.4 per 100,000 women, further supporting product adoption.
Impact of COVID-19
The COVID-19 pandemic negatively affected the menstrual cups market due to supply chain disruptions, labor shortages, raw material constraints, and reduced production capacity. Lockdowns and border closures led to panic buying and stock shortages, impacting both manufacturers and consumers. However, as restrictions eased toward the end of 2021, awareness of natural and reusable menstrual products increased, normalizing market growth during 2021 and 2022. Consumers also began investing more actively in personal and period care routines, supporting market recovery.
Menstrual Cups Market Trends
Growing Emphasis on Eco-friendly Products
One of the major trends driving the menstrual cups market is the strong emphasis on sustainability and waste reduction. Disposable sanitary pads and tampons contribute significantly to plastic waste, whereas menstrual cups can be reused for six months to one year, making them an environmentally responsible alternative.
In October 2022, Care Form Labs, an Indian startup, launched its green menstrual health brand Onpery, offering redesigned sustainable menstrual products to improve comfort and usability. Such initiatives align with government policies promoting eco-friendly solutions, further accelerating product adoption.
Market Growth Factors
Availability of Diverse Product Options
The availability of menstrual cups in different sizes, shapes, and materials has played a crucial role in increasing adoption. Manufacturers continue to focus on user-centric designs and technological innovation to improve comfort and ease of use.
For instance, in March 2021, Care Form Labs redesigned menstrual cups with innovative features to simplify the transition from traditional products. Additionally, in December 2022, Emm Technology Ltd raised USD 1.0 million to enhance menstrual cup designs by integrating applicators and app-based tracking features. Continuous innovation significantly fuels market growth.
Government Initiatives Supporting Adoption
Governments across the globe are actively promoting menstrual hygiene management. In India, for example, the Karnataka state government announced the distribution of menstrual cups to adolescent girls in government schools, encouraging sustainable menstrual practices. Awareness campaigns by private players, such as Sirona Hygiene's ReuseKaroSaveKaro campaign launched in June 2023, further support market expansion.
Restraining Factors
Despite growing awareness, low product penetration in developing countries remains a major challenge. Cultural stigma, lack of education regarding menstrual hygiene, limited availability in rural areas, and hesitation to discuss menstruation continue to restrict adoption in countries such as India and South Africa.
Segmentation Analysis
By Type
The market is segmented into reusable and disposable products. The reusable segment dominated the market with a 72.12% share in 2026, owing to durability, cost-effectiveness, and reduced environmental impact.
By Material
Based on material, the market includes silicone, latex, and thermoplastic elastomer. The silicone segment held a 47.80% market share in 2026, driven by its hypoallergenic nature, safety, and durability.
By Distribution Channel
The retail pharmacies & drug stores segment accounted for 40.45% of the market share in 2026, supported by extensive product availability and strategic partnerships with manufacturers.
Regional Insights
In North America, the market size reached USD 0.78 billion in 2025, supported by strong awareness and product availability.
Europe benefits from rising disposable incomes and a shift toward reusable products.
The Asia Pacific region is projected to record the highest CAGR, driven by government initiatives, NGO programs, and increasing sustainability awareness in countries such as Japan, China, and India.
Conclusion
In conclusion, the global menstrual cups market, valued at USD 1.58 billion in 2025, is projected to grow to USD 1.67 billion in 2026 and reach USD 2.9 billion by 2034. Growing awareness of menstrual hygiene, increasing adoption of eco-friendly products, and supportive government initiatives are expected to sustain market growth over the forecast period.
Segmentation By Type
- Disposable
- Reusable
By Material Type
- Silicone
- Latex
- Thermoplastic Elastomer
By Distribution Channel
- Hospital Pharmacies
- Retail Pharmacies & Drug Stores
- Online Pharmacies
By Region
- North America
- U.S. (By Type)
- Canada (By Type)
- Europe
- Germany (By Type)
- U.K. (By Type)
- France (By Type)
- Italy (By Type)
- Spain (By Type)
- Scandinavia (By Type)
- Rest of Europe (By Type)
- Asia Pacific
- China (By Type)
- Japan (By Type)
- India (By Type)
- Australia (By Type)
- Southeast Asia (By Type)
- Rest of Asia Pacific (By Type)
- Rest of the World
Table of Content
1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Market Trends
4. Key Insights
- 4.1. Prevalence of Chronic Diseases, by Key Countries/Regions, 2025
- 4.2. Pipeline Analysis, By Key Players
- 4.3. New Product Launches
- 4.4. Key Industry Developments: Mergers, Acquisitions & Partnerships
- 4.5. Technological Developments
- 4.6. Impact of COVID-19 on the Market
5. Global Menstrual Cups Market Analysis, Insights and Forecast, 2021-2034
- 5.1. Market Analysis, Insights and Forecast - By Type
- 5.1.1. Disposable
- 5.1.2. Reusable
- 5.2. Market Analysis, Insights and Forecast - By Material
- 5.2.1. Silicone
- 5.2.2. Latex
- 5.2.3. Thermoplastic Elastomer
- 5.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 5.3.1. Hospital Pharmacies
- 5.3.2. Retail Pharmacies and Drug Stores
- 5.3.3. Online Pharmacies
- 5.4. Market Analysis, Insights and Forecast - By Region
- 5.4.1. North America
- 5.4.2. Europe
- 5.4.3. Asia Pacific
- 5.4.4. Rest of the World
6. North America Menstrual Cups Market Analysis, Insights and Forecast, 2021-2034
- 6.1. Market Analysis, Insights and Forecast - By Type
- 6.1.1. Disposable
- 6.1.2. Reusable
- 6.2. Market Analysis, Insights and Forecast - By Material
- 6.2.1. Silicone
- 6.2.2. Latex
- 6.2.3. Thermoplastic Elastomer
- 6.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 6.3.1. Hospital Pharmacies
- 6.3.2. Retail Pharmacies and Drug Stores
- 6.3.3. Online Pharmacies
- 6.4. Market Analysis, Insights and Forecast - By Country
- 6.4.1. U.S.
- 6.4.1.1. By Type
- 6.4.2. Canada
- 6.4.2.1. By Type
- 6.4.1. U.S.
7. Europe Menstrual Cups Market Analysis, Insights and Forecast, 2021-2034
- 7.1. Market Analysis, Insights and Forecast - By Type
- 7.1.1. Disposable
- 7.1.2. Reusable
- 7.2. Market Analysis, Insights and Forecast - By Material
- 7.2.1. Silicone
- 7.2.2. Latex
- 7.2.3. Thermoplastic Elastomer
- 7.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 7.3.1. Hospital Pharmacies
- 7.3.2. Retail Pharmacies and Drug Stores
- 7.3.3. Online Pharmacies
- 7.4. Market Analysis, Insights and Forecast - By Country/ Sub-Region
- 7.4.1. U.K.
- 7.4.1.1. By Type
- 7.4.2. Germany
- 7.4.2.1. By Type
- 7.4.3. France
- 7.4.3.1. By Type
- 7.4.4. Italy
- 7.4.4.1. By Type
- 7.4.5. Spain
- 7.4.5.1. By Type
- 7.4.6. Scandinavia
- 7.4.6.1. By Type
- 7.4.7. Rest of Europe
- 7.4.7.1. By Type
- 7.4.1. U.K.
8. Asia Pacific Menstrual Cups Market Analysis, Insights and Forecast, 2021-2034
- 8.1. Market Analysis, Insights and Forecast - By Type
- 8.1.1. Disposable
- 8.1.2. Reusable
- 8.2. Market Analysis, Insights and Forecast - By Material
- 8.2.1. Silicone
- 8.2.2. Latex
- 8.2.3. Thermoplastic Elastomer
- 8.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 8.3.1. Hospital Pharmacies
- 8.3.2. Retail Pharmacies and Drug Stores
- 8.3.3. Online Pharmacies
- 8.4. Market Analysis, Insights and Forecast - By Country/ Sub-Region
- 8.4.1. Japan
- 8.4.1.1. By Type
- 8.4.2. China
- 8.4.2.1. By Type
- 8.4.3. India
- 8.4.3.1. By Type
- 8.4.4. Japan
- 8.4.4.1. By Type
- 8.4.5. Australia
- 8.4.5.1. By Type
- 8.4.6. Southeast Asia
- 8.4.6.1. By Type
- 8.4.7. Rest of Asia Pacific
- 8.4.7.1. By Type
- 8.4.1. Japan
9. Rest of the World Menstrual Cups Market Analysis, Insights and Forecast, 2021-2034
- 9.1. Market Analysis, Insights and Forecast - By Type
- 9.1.1. Disposable
- 9.1.2. Reusable
- 9.2. Market Analysis, Insights and Forecast - By Material
- 9.2.1. Silicone
- 9.2.2. Latex
- 9.2.3. Thermoplastic Elastomer
- 9.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 9.3.1. Hospital Pharmacies
- 9.3.2. Retail Pharmacies and Drug Stores
- 9.3.3. Online Pharmacies
10. Competitive Analysis
- 10.1. Global Market Share Analysis (2025)
- 10.2. Company Profiles
- 10.2.1. Sirona Hygiene Private Limited
- 10.2.1.1. Overview
- 10.2.1.2. Products & Services
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Strategies
- 10.2.1.6. Financials (Based on Availability)
- 10.2.2. Procter & Gamble
- 10.2.2.1. Overview
- 10.2.2.2. Products & Services
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Strategies
- 10.2.2.6. Financials (Based on Availability)
- 10.2.3. Mooncup Ltd
- 10.2.3.1. Overview
- 10.2.3.2. Products & Services
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Strategies
- 10.2.3.6. Financials (Based on Availability)
- 10.2.4. Redcliffe Hygiene Private Limited
- 10.2.4.1. Overview
- 10.2.4.2. Products & Services
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Strategies
- 10.2.4.6. Financials (Based on Availability)
- 10.2.5. Diva International Inc.
- 10.2.5.1. Overview
- 10.2.5.2. Products & Services
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Strategies
- 10.2.5.6. Financials (Based on Availability)
- 10.2.6. CS Technologies s.r.o.
- 10.2.6.1. Overview
- 10.2.6.2. Products & Services
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Strategies
- 10.2.6.6. Financials (Based on Availability)
- 10.2.7. Anigan
- 10.2.7.1. Overview
- 10.2.7.2. Products & Services
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Strategies
- 10.2.7.6. Financials (Based on Availability)
- 10.2.8. Me Luna
- 10.2.8.1. Overview
- 10.2.8.2. Products & Services
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Strategies
- 10.2.8.6. Financials (Based on Availability)
- 10.2.9. The Flex Company
- 10.2.9.1. Overview
- 10.2.9.2. Products & Services
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Strategies
- 10.2.9.6. Financials (Based on Availability)
- 10.2.10. Ruby Cup
- 10.2.10.1. Overview
- 10.2.10.2. Products & Services
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Strategies
- 10.2.10.6. Financials (Based on Availability)
- 10.2.11. Fleurcup
- 10.2.11.1. Overview
- 10.2.11.2. Products & Services
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Strategies
- 10.2.11.6. Financials (Based on Availability)
- 10.2.12. INTIMINA
- 10.2.12.1. Overview
- 10.2.12.2. Products & Services
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Strategies
- 10.2.12.6. Financials (Based on Availability)
- 10.2.13. Saalt
- 10.2.13.1. Overview
- 10.2.13.2. Products & Services
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Strategies
- 10.2.13.6. Financials (Based on Availability)
- 10.2.1. Sirona Hygiene Private Limited
List of Tables
- Table 1: Global Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 2: Global Menstrual Cups Market Revenue (USD billion) Forecast, By Material, 2021-2034
- Table 3: Global Menstrual Cups Market Revenue (USD billion) Forecast, By Distribution Channel, 2021-2034
- Table 4: Global Menstrual Cups Market Revenue (USD billion) Forecast, By Region, 2021-2034
- Table 5: North America Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 6: North America Menstrual Cups Market Revenue (USD billion) Forecast, By Material, 2021-2034
- Table 7: North America Menstrual Cups Market Revenue (USD billion) Forecast, By Distribution Channel, 2021-2034
- Table 8: North America Menstrual Cups Market Revenue (USD billion) Forecast, By Country, 2021-2034
- Table 9: U.S. Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 10: Canada Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 11: Europe Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 12: Europe Menstrual Cups Market Revenue (USD billion) Forecast, By Material, 2021-2034
- Table 13: Europe Menstrual Cups Market Revenue (USD billion) Forecast, By Distribution Channel, 2021-2034
- Table 14: Europe Menstrual Cups Market Revenue (USD billion) Forecast, By Country/ Sub-Region, 2021-2034
- Table 15: Germany Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 16: U.K. Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 17: France Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 18: Italy Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 19: Spain Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 20: Scandinavia Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 21: Rest of Europe Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 22: Asia Pacific Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 23: Asia Pacific Menstrual Cups Market Revenue (USD billion) Forecast, By Material, 2021-2034
- Table 24: Asia Pacific Menstrual Cups Market Revenue (USD billion) Forecast, By Distribution Channel, 2021-2034
- Table 25: Asia Pacific Menstrual Cups Market Revenue (USD billion) Forecast, By Country/ Sub-Region, 2021-2034
- Table 26: China Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 27: Japan Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 28: India Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 29: Australia Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 30: Southeast Asia Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 31: Rest of Asia Pacific Menstrual Cups Market Revenue (USD billion) Forecast, by Type, 2021-2034
- Table 32: Rest of the World Menstrual Cups Market Revenue (USD billion) Forecast, By Type, 2021-2034
- Table 33: Rest of the World Menstrual Cups Market Revenue (USD billion) Forecast, By Material, 2021-2034
- Table 34: Rest of the World Menstrual Cups Market Revenue (USD billion) Forecast, By Distribution Channel, 2021-2034
List of Figures
- Figure 1: Global Menstrual Cups Market Revenue Breakdown (USD billion, %) by Region, 2025 & 2034
- Figure 2: Global Menstrual Cups Market Value Share (%), By Type, 2025 & 2034
- Figure 3: Global Menstrual Cups Market Value Share (%), By Material, 2025 & 2034
- Figure 4: Global Menstrual Cups Market Value Share (%), By Distribution Channel, 2025 & 2034
- Figure 5: Global Menstrual Cups Market Value Share (%), By Region, 2025 & 2034
- Figure 6: North America Menstrual Cups Market Value (USD billion), By Type, 2025 & 2034
- Figure 7: North America Menstrual Cups Market Value Share (%), By Type, 2025
- Figure 8: North America Menstrual Cups Market Value (USD billion), By Material, 2025 & 2034
- Figure 9: North America Menstrual Cups Market Value Share (%), By Material, 2025
- Figure 10: North America Menstrual Cups Market Value (USD billion), By Distribution Channel, 2025 & 2034
- Figure 11: North America Menstrual Cups Market Value Share (%), By Distribution Channel, 2025
- Figure 12: North America Menstrual Cups Market Value (USD billion), by Country, 2025 & 2034
- Figure 13: North America Menstrual Cups Market Value Share (%), by Country, 2025
- Figure 14: Europe Menstrual Cups Market Value (USD billion), By Type, 2025 & 2034
- Figure 15: Europe Menstrual Cups Market Value Share (%), By Type, 2025
- Figure 16: Europe Menstrual Cups Market Value (USD billion), By Material, 2025 & 2034
- Figure 17: Europe Menstrual Cups Market Value Share (%), By Material, 2025
- Figure 18: Europe Menstrual Cups Market Value (USD billion), By Distribution Channel, 2025 & 2034
- Figure 19: Europe Menstrual Cups Market Value Share (%), By Distribution Channel, 2025
- Figure 20: Europe Menstrual Cups Market Value (USD billion), by Country/ Sub-Region, 2025 & 2034
- Figure 21: Europe Menstrual Cups Market Value Share (%), by Country/ Sub-Region, 2025
- Figure 22: Asia Pacific Menstrual Cups Market Value (USD billion), By Type, 2025 & 2034
- Figure 23: Asia Pacific Menstrual Cups Market Value Share (%), By Type, 2025
- Figure 24: Asia Pacific Menstrual Cups Market Value (USD billion), By Material, 2025 & 2034
- Figure 25: Asia Pacific Menstrual Cups Market Value Share (%), By Material, 2025
- Figure 26: Asia Pacific Menstrual Cups Market Value (USD billion), By Distribution Channel, 2025 & 2034
- Figure 27: Asia Pacific Menstrual Cups Market Value Share (%), By Distribution Channel, 2025
- Figure 28: Asia Pacific Menstrual Cups Market Value (USD billion), by Country/ Sub-Region, 2025 & 2034
- Figure 29: Asia Pacific Menstrual Cups Market Value Share (%), by Country/ Sub-Region, 2025
- Figure 30: Rest of the World Menstrual Cups Market Value (USD billion), By Type, 2025 & 2034
- Figure 31: Rest of the World Menstrual Cups Market Value Share (%), By Type, 2025
- Figure 32: Rest of the World Menstrual Cups Market Value (USD billion), By Material, 2025 & 2034
- Figure 33: Rest of the World Menstrual Cups Market Value Share (%), By Material, 2025
- Figure 34: Rest of the World Menstrual Cups Market Value (USD billion), By Distribution Channel, 2025 & 2034
- Figure 35: Rest of the World Menstrual Cups Market Value Share (%), By Distribution Channel, 2025
- Figure 36: Global Menstrual Cups Market Share (%), By Company, 2025
