Menstrual Cups Global Market Report 2026

A menstrual cup is a reusable, flexible device made from medical-grade silicone, rubber, or elastomer, designed to collect menstrual blood during menstruation. It is inserted into the vagina and creates a seal, preventing leakage. The menstrual cup provides an eco-friendly and cost-effective alternative to traditional disposable sanitary products, helping to maintain hygiene while reducing waste.

The main types of menstrual cups are disposable and reusable. Disposable menstrual cups are single-use, flexible products made from medical-grade silicone or thermoplastic elastomer (TPE), designed for convenience and hygienic disposal after one use. These cups are made from various materials, including silicone, latex, and thermoplastic elastomer, and come in different shapes such as bell-shaped, cylindrical, V-shaped, disc-style, and collapsible. Menstrual cups are available in small, medium, and large sizes and are distributed through various channels, including hospital pharmacies, retail pharmacies, online pharmacies, and other outlets.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the menstrual cups market by increasing costs of imported medical-grade silicone, thermoplastic elastomers, molds, and sterilization equipment. North America and Europe are most affected due to dependence on imported raw materials, while Asia-Pacific faces pricing pressure on exports. These tariffs are raising product costs and influencing retail pricing. However, they are also promoting domestic material sourcing, local manufacturing of menstrual products, and long-term supply chain resilience for reusable hygiene solutions.

The menstrual cups market research report is one of a series of new reports from The Business Research Company that provides menstrual cups market statistics, including menstrual cups industry global market size, regional shares, competitors with a menstrual cups market share, detailed menstrual cups market segments, market trends and opportunities, and any further data you may need to thrive in the menstrual cups industry. This menstrual cups market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The menstrual cups market size has grown strongly in recent years. It will grow from $1.81 billion in 2025 to $1.98 billion in 2026 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to increasing awareness of sustainable hygiene products, expansion of women health education programs, rising acceptance of alternative menstrual solutions, availability of medical-grade materials, growth of online health product retail.

The menstrual cups market size is expected to see strong growth in the next few years. It will grow to $2.81 billion in 2030 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing demand for eco-friendly feminine hygiene products, rising investments in menstrual health startups, expansion of online pharmacy distribution, growing focus on affordability and accessibility, increasing regulatory support for reusable hygiene products. Major trends in the forecast period include increasing adoption of reusable menstrual products, rising demand for medical-grade silicone cups, growing awareness of menstrual health hygiene, expansion of direct-to-consumer sales channels, enhanced focus on product safety and comfort.

The increasing prevalence of dysmenorrhea and menstrual health diseases is expected to drive the growth of the menstrual cups market going forward. Dysmenorrhea refers to painful menstruation, often characterized by cramps, while menstrual health diseases encompass various conditions affecting the menstrual cycle, including irregular periods, heavy bleeding, and hormonal imbalances. The rise in dysmenorrhea and menstrual health conditions is linked to factors such as hormonal imbalances, stress, poor diet, lack of exercise, and underlying conditions like endometriosis or polycystic ovary syndrome (PCOS). Menstrual cups help manage dysmenorrhea and menstrual health conditions by reducing cramps, preventing irritation, maintaining vaginal hygiene, minimizing leaks, and enabling better flow tracking for conditions such as PCOS and endometriosis. For instance, in April 2023, according to the National Library of Medicine, a US-based federal government entity, dysmenorrhea affects 50-90% of females, with a 71.1% prevalence among young women across 38 countries (20,000+ participants). Therefore, the increasing prevalence of these conditions is driving the menstrual cups market.

Leading companies in the market are focusing on developing innovative solutions, such as reusable menstrual cups, to enhance sustainability, reduce waste, and provide cost-effective alternatives to disposable products. A reusable menstrual cup is a flexible, bell-shaped device made from medical-grade silicone, rubber, or elastomer, designed to be inserted into the vagina to collect menstrual fluid. For instance, in January 2023, HLL Lifecare Limited, an India-based healthcare company, launched three brands of menstrual cups-Thinkal, Velvet, and Cool Cup. Thinkal provides cost-effective, eco-friendly menstrual cups to underserved communities, Velvet promotes increased cup usage in India with a comfortable design, and Cool Cup extends reach globally, offering a sustainable, long-lasting menstrual solution in international markets.

In October 2024, the Good Glamm Group, an India-based personal care company that sells beauty and personal care products online, acquired Sirona Hygiene Pvt. Ltd. for an undisclosed amount. This acquisition enables Good Glamm Group to elevate the Sirona brand, empower women through innovative and accessible health solutions, and create a lasting impact on women's wellness. Sirona Hygiene Private Limited is an India-based manufacturing company specializing in intimate and menstrual hygiene products for women.

Major companies operating in the menstrual cups market are The Keeper Inc., Saalt LLC., Intimina AB, Ami Polymer Pvt. Ltd., Diva International Inc, The Flex Company Inc., Elize Lifestyle Pvt. Ltd., EcoCups Intl, Grace & Green Ltd, Greener Periods LLP, Lena Cup LLC, Me Luna GmbH, Mooncup Ltd, OrganiCup ApS, Ruby Life Ltd, Saathi Eco Innovations India Private Limited, Sckoon Inc, Super Jennie LLC., Yoni B.V, Merula GmbH

North America was the largest region in the menstrual cups market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the menstrual cups market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the menstrual cups market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The menstrual cups market consists of sales of products including rubber menstrual cups, elastomer menstrual cups, and disposable menstrual cup liners. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Menstrual Cups Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses menstrual cups market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for menstrual cups ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The menstrual cups market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Disposable; Reusable
• 2) By Material Type: Silicone; Latex; Thermoplastic Elastomer
• 3) By Shape: Bell Shaped; Cylindrical; V-Shaped; Disc-Style; Collapsible
• 4) By Size: Small; Medium; Large
• 5) By Distribution Channel: Hospital Pharmacy; Retail Pharmacy; Online Pharmacy; Other Distribution Channels
• Subsegments:
• 1) By Disposable: Single-Use Menstrual Cups; Biodegradable Menstrual Cups
• 2) By Reusable: Medical-Grade Silicone Menstrual Cups; Rubber Menstrual Cups; Thermoplastic Elastomer (TPE) Menstrual Cups
• Companies Mentioned: The Keeper Inc.; Saalt LLC.; Intimina AB; Ami Polymer Pvt. Ltd.; Diva International Inc; The Flex Company Inc.; Elize Lifestyle Pvt. Ltd.; EcoCups Intl; Grace & Green Ltd; Greener Periods LLP; Lena Cup LLC; Me Luna GmbH; Mooncup Ltd; OrganiCup ApS; Ruby Life Ltd; Saathi Eco Innovations India Private Limited; Sckoon Inc; Super Jennie LLC.; Yoni B.V; Merula GmbH
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.