US Home Gardening Consumer Insights

Table of Contents

1. Introduction

2. Homeownership, Renting, & Gardening Access

• Housing Trends Overview
• Homeownership vs. Renting by Age Group
• Homeownership vs. Renting by Household Income
• Private Yard Space & Gardening Access
• Private Yard Space by Residential Setting
• Access to Outdoor Space for Gardening
• Where Consumers Grow Plants by Private Yard Space

3. Home Gardening Participation & Purchasing Trends

• Gardening Participation
• Lawn & Garden Equipment Ownership & Recent Purchases
• Ownership
• Recent Purchases
• Lawn & Garden Consumables Purchases

4. Lawn & Garden Consumer Attitudes & Purchase Drivers

• Who Does Landscaping Work at Home?
• Lawn & Garden Consumable Feature Priorities
• Selected Media Habits of Outdoor & Indoor Gardeners

5. Gardening Demographics

• Gardening Participation By Demographics
• Gardening Participation: Gender
• Gardening Participation: Age Group
• Gardening Participation: Homeownership Status
• Gardening Participation: Household Income
• Gardening Equipment Ownership & Purchases by Demographics
• Gardening Equipment Ownership & Purchases: Gender
• Gardening Equipment Ownership & Purchases: Age Group
• Gardening Equipment Ownership & Purchases: Homeownership Status
• Gardening Equipment Ownership & Purchases: Household Income
• Gardening Consumables Purchases by Demographics
• Gardening Consumables Purchases: Gender
• Gardening Consumables Purchases: Age Group
• Gardening Consumables Purchases: Homeownership Status
• Gardening Consumables Purchases: Household Income

6. Gardening Behaviors & Motivations

• Where Americans Garden (Indoor vs. Outdoor, In-Ground vs. Containers)
• Where Americans Garden: Gender
• Where Americans Garden: Age Group
• Where Americans Garden: Residence Location
• Where Americans Garden: Region
• What Americans Grow (Flowers, Vegetables, Herbs, Fruit)
• What Americans Grow: Gender
• What Americans Grow: Age Group
• What Americans Grow: Residence Location
• What Americans Grow: Region
• Organic Gardening Behaviors
• Organic Gardening Behaviors: Gender
• Organic Gardening Behaviors: Age Group
• Organic Gardening Behaviors: Residence Location
• Organic Gardening Behaviors: Region
• Organic Gardening Behaviors: Children in the Household Under 18
• Why Americans Garden
• Why Americans Garden: Gender
• Why Americans Garden: Age Group
• Why Americans Garden: Residence Location
• Why Americans Garden: Region
• Why Americans Garden: Children in the Home (Under 18)

7. Appendix

• Related Studies & Reports
• Macroeconomic Assumptions
• Economic Environment
• Demographic Trends
• Housing Stock

List of Tables

1. Introduction

2. Homeownership, Renting, & Gardening Access

• Table 2-1. US Homeownership & Rental Rates, 2015 - 2025 (% of respondents)
• Table 2-2. US Age Distribution of Homeowners, Renters, & Rent-Free Consumers, 2015 - 2025 (% of respondents)
• Table 2-3. US Housing Status by Household Income Distribution, 2025 (percent of respondents)
• Table 2-4. "Does Your Home Have Private Yard Space?" by Residence Location, 2026 (percent of respondents )
• Table 2-5. Gardening Participation by Private Yard Space, 2026 (percent of respondents)
• Table 2-6. Where Consumers Grow Plants by Private Yard Space, 2026 (percent of respondents who grow plants)

3. Home Gardening Participation & Purchasing Trends

• Table 3-1. Gardening: Activity, Size of Garden, & Type of Outdoor Gardening, 2019 - 2025 (percent of respondents)
• Table 3-2. Ownership & Recent Purchase Rates of Powered Gardening Equipment, 2019 - 2025 (percent of total respondents)
• Table 3-3. Select Gardening Consumables Bought in the Last 12 Months, 2019 - 2025 (percent of total respondents)

4. Lawn & Garden Consumer Attitudes & Purchase Drivers

• Table 4-1. DIY vs. Contractor Use for Landscaping Work, 2025 (percent of respondents)
• Table 4-2. Priorities of Various Features & Functions of Lawn & Garden Consumables, 2026 (% of respondents when shopping for seeds, pesticides, fertilizer, mulch, & soil)
• Table 4-3. Selected Media Habits of Outdoor & Indoor Gardeners, 2025 (percent of respondents)

5. Gardening Demographics

• Table 5-1. Gardening: Activity, Size of Garden, & Types of Gardening by Gender, 2025 (percent of respondents)
• Table 5-2. Gardening: Activity, Size of Garden, & Types of Gardening by Age Group, 2025 (percent of respondents)
• Table 5-3. Gardening: Activity, Size of Garden, & Types of Gardening by Homeownership, 2025 (percent of respondents)
• Table 5-4. Gardening: Activity, Size of Garden, & Types of Gardening by Household Income Bracket, 2025 (percent of respondents)
• Table 5-5. Gardening Equipment Ownership & Recent Purchases by Gender, 2025 (percent of respondents)
• Table 5-6. Gardening Equipment Ownership & Recent Purchases by Age Group, 2025 (percent of respondents)
• Table 5-7. Gardening Equipment Ownership & Recent Purchases by Homeownership, 2025 (percent of total respondents)
• Table 5-8. Gardening Equipment Ownership & Recent Purchases by Household Income Bracket, 2025 (percent of respondents)
• Table 5-9. Select Gardening Consumables Bought in the Last 12 Months by Gender, 2025 (percent of respondents)
• Table 5-10. Select Gardening Consumables Bought in the Last 12 Months by Age Group, 2025 (percent of respondents)
• Table 5-11. Select Gardening Consumables Bought in the Last 12 Months by Homeownership, 2025 (percent of respondents)
• Table 5-12. Select Gardening Consumables Bought in the Last 12 Months by Household Income, 2025 (percent of respondents)

6. Gardening Behaviors & Motivations

• Table 6-1. "Where Do You Grow Your Plants?" by Gender, Age Group, Residence Location, Region, & Type of Housing, 2026 (percent of respondents who grow plants)
• Table 6-2. "What Plants Do You Grow In Your Garden?" by Gender, Age Group, Residence Location, & Region, 2026 (percent of respondents who grow plants)
• Table 6-3. Consumer Insights On Organic Gardening, by Gender, Age, Residence Location, Region, & Presence of Children Under 18 at Home, 2026 (percent of respondents who grow plants & agreed)
• Table 6-4. "I Participate in Gardening..." by Gender, 2026 (percent of respondents who grow plants)
• Table 6-5. "I Participate in Gardening..." by Age Group, 2026 (percent of respondents who grow plants)
• Table 6-6. "I Participate in Gardening..." by Location of Home, 2026 (percent of respondents who grow plants)
• Table 6-7. "I Participate in Gardening..." by Region, 2026 (percent of respondents who grow plants)
• Table 6-8. "I Participate in Gardening..." by Presence of Children Under 18 in the Home, 2026 (% respondents who grow plants)

7. Appendix

• Table 7-1. Macroeconomic Indicators, 2015, 2019, 2025, 2030, & 2035 (billion 2017 dollars)
• Table 7-2. Population & Households, 2015, 2019, 2025, 2030, & 2035 (million persons)
• Table 7-3. Housing Stock by Type, 2015, 2019, 2025, 2030, & 2035 (million units)

List of Figures

1. Introduction

2. Homeownership, Renting, & Gardening Access

3. Home Gardening Participation & Purchasing Trends

4. Lawn & Garden Consumer Attitudes & Purchase Drivers

5. Gardening Demographics

6. Gardening Behaviors & Motivations

7. Appendix