Digital Marketing Services Market - Global Industry Analysis, Size, Share, Growth, Trends, & Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America & Middle East & Africa)

Description

Global Spending on Digital Marketing on the Rise, Fueled by Technological Advancements and Changing Consumer Behavior

The global digital marketing services market is on the verge of significant growth during the period of 2024-2031. The rising expenditure on online video and digital advertising, coupled with greater investments from businesses, is driving this remarkable expansion.

Drivers of Demand for Digital Marketing Services

Digital marketing companies offer a wide range of services, including strategic planning, email creatives, A/B testing, campaign management, web experience optimization, and results analysis, across various platforms such as mobile, social media, and websites. Full-service outsourcing is the prevailing procurement strategy in the industry, contributing significantly to its growth.

Region targeting and the increased use of Real-Time Bidding (RTB) for online display ads, along with the adoption of Digital Out-Of-Home (OOH) media, are driving forces behind the digital marketing services market. Contextually relevant and tailored advertisements facilitated by mobile ad delivery and evolving advertising technologies play a crucial role in this market's expansion.

Trends in Digital Marketing Services

The use of location-based ad services by retailers to offer personalized discounts, offers, and products is propelling the digital marketing sector forward. The growing use of electronic devices and the advent of high-speed networks, such as 4G and 5G technologies, have boosted the demand for mobile advertising.

In response to increased competition, marketing strategies are shifting towards customer satisfaction and retention. Customer behavior patterns are analyzed using data obtained through digital marketing activities. Additionally, radio advertising remains a cost-effective medium for building brand recognition and differentiation.

Impact of COVID-19 on Digital Marketing Services

The COVID-19 pandemic has accelerated the shift towards online platforms, as people were forced to stay indoors. Internet usage surged, and consumers increasingly interacted through online platforms. Social media marketing practices saw a significant uptick in March 2020 compared to the previous quarter. The pandemic also prompted brick-and-mortar stores to establish an online presence, further emphasizing the importance of maintaining an omni-channel approach.

US and Canada Digital Marketing Services Market Outlook

North America, particularly the United States and Canada, plays a significant role in the global digital marketing services market. These developed countries are major contributors to the worldwide digital advertising and marketing sector. Large-scale adoption of connected devices, well-developed digital ecosystems, and a focus on digital media campaigns among businesses continue to drive growth in this region.

Europe Demand Outlook for Digital Marketing Services

Developed areas in Europe remain dominant markets for digital marketing services due to the prevalence of connected devices and a preference for digital solutions. Digital marketing players in Europe employ various methods, including SEO, SEM, content marketing, influencer marketing, and e-commerce marketing, to promote products and brands.

Key Manufacturers and Suppliers

Leading manufacturers and suppliers of digital marketing services include:

Square 2 Marketing
Disruptive Advertising
OpenMoves
Revenue River
360I
WebiMax
KlientBoost
BlueFocus
OpGen Media
OneIMS
Epsilon Data Management
And Others

Market Segmentation

By Service Type

Content Marketing
Social Media Marketing
Mobile Marketing
Email Marketing
Influencer Marketing
Search Engine Marketing

By End User

Individual
Enterprise
Others

By Region

North America
Latin America
Western Europe
Asia Pacific
Japan
Middle East and Africa

1. Executive Summary

1.1. Global Digital Marketing Services Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Digital Marketing Services Market Outlook, 2018 - 2031

3.1. Global Digital Marketing Services Market Outlook, by Service Type, Value (US$ Bn), 2018 - 2031
- 3.1.1. Key Highlights
  - 3.1.1.1. Content Marketing
  - 3.1.1.2. Social Media Marketing
  - 3.1.1.3. Mobile Marketing
  - 3.1.1.4. Email Marketing
  - 3.1.1.5. Influencer Marketing
  - 3.1.1.6. Search Engine Marketing
3.2. Global Digital Marketing Services Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 3.2.1. Key Highlights
  - 3.2.1.1. Individual
  - 3.2.1.2. Enterprise
  - 3.2.1.3. Others
3.3. Global Digital Marketing Services Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
- 3.3.1. Key Highlights
  - 3.3.1.1. North America
  - 3.3.1.2. Europe
  - 3.3.1.3. Asia Pacific
  - 3.3.1.4. Latin America
  - 3.3.1.5. Middle East & Africa

4. North America Digital Marketing Services Market Outlook, 2018 - 2031

4.1. North America Digital Marketing Services Market Outlook, by Service Type, Value (US$ Bn), 2018 - 2031
- 4.1.1. Key Highlights
  - 4.1.1.1. Content Marketing
  - 4.1.1.2. Social Media Marketing
  - 4.1.1.3. Mobile Marketing
  - 4.1.1.4. Email Marketing
  - 4.1.1.5. Influencer Marketing
  - 4.1.1.6. Search Engine Marketing
4.2. North America Digital Marketing Services Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 4.2.1. Key Highlights
  - 4.2.1.1. Individual
  - 4.2.1.2. Enterprise
  - 4.2.1.3. Others
4.3. North America Digital Marketing Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 4.3.1. Key Highlights
  - 4.3.1.1. U.S. Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 4.3.1.2. U.S. Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 4.3.1.3. Canada Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 4.3.1.4. Canada Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
- 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Digital Marketing Services Market Outlook, 2018 - 2031

5.1. Europe Digital Marketing Services Market Outlook, by Service Type, Value (US$ Bn), 2018 - 2031
- 5.1.1. Key Highlights
  - 5.1.1.1. Content Marketing
  - 5.1.1.2. Social Media Marketing
  - 5.1.1.3. Mobile Marketing
  - 5.1.1.4. Email Marketing
  - 5.1.1.5. Influencer Marketing
  - 5.1.1.6. Search Engine Marketing
5.2. Europe Digital Marketing Services Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 5.2.1. Key Highlights
  - 5.2.1.1. Individual
  - 5.2.1.2. Enterprise
  - 5.2.1.3. Others
- 5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Digital Marketing Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 5.3.1. Key Highlights
  - 5.3.1.1. Germany Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 5.3.1.2. Germany Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.3. U.K. Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 5.3.1.4. U.K. Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.5. France Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 5.3.1.6. France Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.7. Italy Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 5.3.1.8. Italy Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.9. Turkey Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 5.3.1.10. Turkey Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.11. Russia Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 5.3.1.12. Russia Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 5.3.1.13. Rest of Europe Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 5.3.1.14. Rest of Europe Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
- 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Digital Marketing Services Market Outlook, 2018 - 2031

6.1. Asia Pacific Digital Marketing Services Market Outlook, by Service Type, Value (US$ Bn), 2018 - 2031
- 6.1.1. Key Highlights
  - 6.1.1.1. Content Marketing
  - 6.1.1.2. Social Media Marketing
  - 6.1.1.3. Mobile Marketing
  - 6.1.1.4. Email Marketing
  - 6.1.1.5. Influencer Marketing
  - 6.1.1.6. Search Engine Marketing
6.2. Asia Pacific Digital Marketing Services Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 6.2.1. Key Highlights
  - 6.2.1.1. Individual
  - 6.2.1.2. Enterprise
  - 6.2.1.3. Others
- 6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Digital Marketing Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 6.3.1. Key Highlights
  - 6.3.1.1. China Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 6.3.1.2. China Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.3. Japan Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 6.3.1.4. Japan Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.5. South Korea Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 6.3.1.6. South Korea Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.7. India Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 6.3.1.8. India Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.9. Southeast Asia Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 6.3.1.10. Southeast Asia Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 6.3.1.11. Rest of Asia Pacific Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 6.3.1.12. Rest of Asia Pacific Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
- 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Digital Marketing Services Market Outlook, 2018 - 2031

7.1. Latin America Digital Marketing Services Market Outlook, by Service Type, Value (US$ Bn), 2018 - 2031
- 7.1.1. Key Highlights
  - 7.1.1.1. Content Marketing
  - 7.1.1.2. Social Media Marketing
  - 7.1.1.3. Mobile Marketing
  - 7.1.1.4. Email Marketing
  - 7.1.1.5. Influencer Marketing
  - 7.1.1.6. Search Engine Marketing
7.2. Latin America Digital Marketing Services Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Digital Marketing Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 7.3.1. Key Highlights
  - 7.3.1.1. Brazil Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 7.3.1.2. Brazil Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 7.3.1.3. Mexico Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 7.3.1.4. Mexico Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 7.3.1.5. Argentina Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 7.3.1.6. Argentina Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 7.3.1.7. Rest of Latin America Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 7.3.1.8. Rest of Latin America Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
- 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Digital Marketing Services Market Outlook, 2018 - 2031

8.1. Middle East & Africa Digital Marketing Services Market Outlook, by Service Type, Value (US$ Bn), 2018 - 2031
- 8.1.1. Key Highlights
  - 8.1.1.1. Content Marketing
  - 8.1.1.2. Social Media Marketing
  - 8.1.1.3. Mobile Marketing
  - 8.1.1.4. Email Marketing
  - 8.1.1.5. Influencer Marketing
  - 8.1.1.6. Search Engine Marketing
8.2. Middle East & Africa Digital Marketing Services Market Outlook, by End User, Value (US$ Bn), 2018 - 2031
- 8.2.1. Key Highlights
  - 8.2.1.1. Individual
  - 8.2.1.2. Enterprise
  - 8.2.1.3. Others
- 8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Digital Marketing Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
- 8.3.1. Key Highlights
  - 8.3.1.1. GCC Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 8.3.1.2. GCC Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.3. South Africa Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 8.3.1.4. South Africa Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.5. Egypt Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 8.3.1.6. Egypt Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.7. Nigeria Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 8.3.1.8. Nigeria Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
  - 8.3.1.9. Rest of Middle East & Africa Digital Marketing Services Market by Service Type, Value (US$ Bn), 2018 - 2031
  - 8.3.1.10. Rest of Middle East & Africa Digital Marketing Services Market by End User, Value (US$ Bn), 2018 - 2031
- 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Manufacturer vs by End User Heatmap
9.2. Company Market Share Analysis, 2023
9.3. Competitive Dashboard
9.4. Company Profiles
- 9.4.1. Square 2 Marketing
  - 9.4.1.1. Company Overview
  - 9.4.1.2. Service Type Portfolio
  - 9.4.1.3. Financial Overview
  - 9.4.1.4. Business Strategies and Development
- 9.4.2. Disruptive Advertising
  - 9.4.2.1. Company Overview
  - 9.4.2.2. Service Type Portfolio
  - 9.4.2.3. Financial Overview
  - 9.4.2.4. Business Strategies and Development
- 9.4.3. OpenMoves
  - 9.4.3.1. Company Overview
  - 9.4.3.2. Service Type Portfolio
  - 9.4.3.3. Financial Overview
  - 9.4.3.4. Business Strategies and Development
- 9.4.4. Revenue River
  - 9.4.4.1. Company Overview
  - 9.4.4.2. Service Type Portfolio
  - 9.4.4.3. Financial Overview
  - 9.4.4.4. Business Strategies and Development
- 9.4.5. 3601
  - 9.4.5.1. Company Overview
  - 9.4.5.2. Service Type Portfolio
  - 9.4.5.3. Financial Overview
  - 9.4.5.4. Business Strategies and Development
- 9.4.6. WebiMax
  - 9.4.6.1. Company Overview
  - 9.4.6.2. Service Type Portfolio
  - 9.4.6.3. Financial Overview
  - 9.4.6.4. Business Strategies and Development
- 9.4.7. KlientBoost
  - 9.4.7.1. Company Overview
  - 9.4.7.2. Service Type Portfolio
  - 9.4.7.3. Financial Overview
  - 9.4.7.4. Business Strategies and Development
- 9.4.8. BlueFocus
  - 9.4.8.1. Company Overview
  - 9.4.8.2. Service Type Portfolio
  - 9.4.8.3. Financial Overview
  - 9.4.8.4. Business Strategies and Development
- 9.4.9. OpGen Media
  - 9.4.9.1. Company Overview
  - 9.4.9.2. Service Type Portfolio
  - 9.4.9.3. Financial Overview
  - 9.4.9.4. Business Strategies and Development
- 9.4.10. OnelMS
  - 9.4.10.1. Company Overview
  - 9.4.10.2. Service Type Portfolio
  - 9.4.10.3. Financial Overview
  - 9.4.10.4. Business Strategies and Development
- 9.4.11. Epsilon Data Management
  - 9.4.11.1. Company Overview
  - 9.4.11.2. Service Type Portfolio
  - 9.4.11.3. Financial Overview
  - 9.4.11.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations