PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1160801
PUBLISHER: Frost & Sullivan | PRODUCT CODE: 1160801
Commercial Aviation Premium Economy Seating Growth Opportunities
Priority for Additional Personal Space and Affordability will Drive Demand
The premium economy seating class was introduced in the 1990s. Essential components are extra seat width, generous recline, and upgraded soft product offerings. Since the gulf between economy and business class prices and services is quite large, the premium economy class is seen as a more affordable solution with sufficient perks.
During the pandemic, air travelers have prioritized hygiene and privacy. Roomier premium economy cabins provide the same respite for these travelers and are in demand. Passengers tend to select the airline offering a premium economy class product based on cost, services or benefits, and other competitive offerings. Airlines analyze flight length and destination characteristics before making key product deployment decisions. Airlines across the globe have incorporated varied popular perks including priority boarding, baggage management, more meal choices, and onboard amenities.
Major seating manufacturers are improving passenger comfort with innovations such as lie-flat seats and lateral seat paddings that have the potential to propel the popularity of premium economy products.
Key Issues Addressed:
- What do passengers consider most important when selecting their premium economy itinerary?
- What factors influence airlines' deployment of premium economy-equipped flights?
- What are the latest best practices and innovations seen in premium economy cabins?
Table of Contents
Strategic Imperatives
- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of the Top 3 Strategic Imperatives on the Premium Economy Seating Class
- Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
- Growth Drivers
- Growth Restraints
Premium Economy Seating
- Introduction to PE Seating
- Passenger Perspective on PE Travel
- Airline Perspective on PE Travel
- Pricing and Financial Considerations for Airlines
- Sustainability
- Global Best Practices in PE Class
- OEM Innovations in PE Class
- Outlook for PE
The Growing Trend of the Premium Economy Product in Airlines
- Growth Opportunity 1: Premium Economy abins dded to Start-up irlines
- Growth Opportunity 1: Premium Economy abins dded to Start-up irlines (continued)
- Growth Opportunity 2: Better Prospects for Premium Economy Cabins Over Business Class for Low-cost Carriers
- Growth Opportunity 2: Better Prospects for Premium Economy Cabins Over Business Class for Low-cost Carriers (continued)
- Growth Opportunity 3: Addition of Fully Equipped Premium Economy Cabin on Long-range, Narrow-body Aircraft of Full-service Airlines
- Growth Opportunity 3: Addition of Fully Equipped Premium Economy Cabin on Long-range, Narrow-body Aircraft of Full-service Airlines (continued)
- List of Exhibits
- Legal Disclaimer
