Super Bowl 2023 - Event Analysis

Abstract

The Super Bowl has lucrative broadcast deals across the globe, with many deals included within NFL broadcasting packages.

Fox Sports live TV broadcast accumulated approximately 107 million viewers in the US, whilst six million tuned in on streaming platforms.

In Germany, DAZN and ProSiebenSat.1 acquired the broadcasting rights for this year's Super Bowl, which saw an average of 1.77 million German viewers. The average price of an annual sponsorship deal for the 2023 Super Bowl was $45.9 million.

The event has six deals in place that GlobalData estimates to be each worth over $50 million annually, with EA Sports, Anheuser-Busch, Nike, Oakley, Verizon and Apple.

Similar to the event's broadcasting deals, most Super Bowl sponsorships are included with NFL deals.

The commonest length of deal that brands have agreed with the Super Bowl is for one or two years. This year's prize money is a 4.6 percent increase from last year, where players on the winning side received $150,000.

Players on the losing team will still earn $82,000 each in 2023.

An analysis of the recent 2023 Super Bowl, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Key Highlights

A detailed overview of the key facts and events which took place in Glendale, USA. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the 2023 Super Bowl.

Who Should Buy?

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 Super Bowl and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 Super Bowl sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player and team profiles as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 Super Bowl performed, in the sense of both business and popularity.