Business of the Women's National Basketball Association (WNBA) - Property Profile, Sponsorship and Media Landscape

Abstract

This WNBA property business report offers a thorough examination of various aspects of the WNBA, including its media partners, social media presence, sponsorship agreements, most lucrative partners, and dominant sectors. Additionally, the report presents a detailed overview of the commercial landscape of both the league and its associated teams, providing a clear breakdown of the sponsorship and media deals. The report employs illustrated charts to depict the WNBA club's social media standing, potential ticketing revenue, and position with respect to sponsorship revenue.

This report gives valuable insights into one of the prominent women's sport leagues in the United States, The Women's National Basketball Association(WNBA). Through an intricate breakdown of the league's commercial aspects with respect to sponsorship and media, the report elucidates the WNBA position in the North American sports market. Additional information is available through social media profiles, prior season attendance, potential ticketing revenue, and individual teams and players sponsorship structures.

Furthermore, besides the media rights agreements, sponsorship is a major source of financial gain for the league, with 275 brands engaged in sponsorship agreements across the league, and the 12 active teams collectively boasting 271 active sponsorship deals worth an estimated $162.9 million annually. Brands from United States are at the forefront of WNBA sponsorship landscape.

The WNBA's growing popularity and viewership has helped the league to position itself as a leader in social media followings. WNBA has a rising social media following with more than three times the size of the National Women's Soccer League (NWSL). The report also provides detailed insights into stadium sizes and potential ticketing revenue for each WNBA club. It offers an in-depth analysis of the media and sponsorship landscape of the league and a breakdown all 12 teams, from their online popularity to specific sponsorship agreements.

Key Highlights

WNBA sponsorship for 2023 season is estimated to be worth $860.1 million with 307 active sponsorship agreements, according to the GlobalData Sport Intelligence Centre, with data being taken from GlobalData Sport's database as of 6th June 2023.

Beginning with the 2023 season, the WNBA has signed a multi-year agreement with Scripps Sports (ION TV) to assure a continuous national window for its games. The agreement covers 44 WNBA regular season Friday night broadcasts on Scripps' broadcast network ION. ION will also broadcast two windows every night, with some games shown nationally and some broadcast regionally.

There are 275 brands from 24 diverse sectors currently engaged in sport sponsorship agreements with WNBA and its associated clubs.

There are 271 active sponsorship deals between the league's 12 clubs and their partners, with an estimate sponsorship value of $162.9 million per year, whereas WNBA's 36 active partnerships are estimated to be worth $697.3 million for 2023 season, with an average annual deal value of $19.36 million. The WNBA and its clubs' significant annual sponsorship revenue figure can be attributed mainly to the league's affiliation with the NBA, with which it shares several partnerships.

The Restaurant sector rank as the most active sponsoring sector with 40 deals (13%) across the league and brands from United States are at the forefront of WNBA sponsorship landscape, accounting for 91% of the league's overall sponsorship portfolio in 2023 season.

WNBA team, the Washington Mystics stand out as the topmost WNBA franchise receiving highest investment from 47 sponsor brands in 2023 season. attracting nearly $72.3 million from different sectors brands.

Scope

This report provides an overview and analysis of the Women's National Basketball Association (WNBA) competition for the year 2023. The report aims to provide valuable insights for executives, professionals, and sports enthusiasts.

The report covers the following areas -

• An overview of the league's format, changes in 2023, and significance in the North American sports market.
• The report analyses the 12 active WNBA teams, including their social media presence, sponsorship revenue, stadium capacity, previous season attendance, and potential ticket revenue.
• Detailed coverage of WNBA league operations, including social media, lucrative partners, media agreements, and sponsorship growth from 2022 to 2023.
• An overview of the key changes incorporated in 2023 season.
• Coverage of major developments in the WNBA during the 2023 season, such as the new media rights agreements and the rise of WNBA regualr season viewership in the United States.
• A look at WNBA kit supplier and back-of shirt agreement through centralised deals.
• Detailed insights into highly valued patch sponsorship deals across the 12 clubs.
• In-depth analysis of the prominent sectors involved with the league. Overall, this report provides valuable information into one of the most prominent women's sports leagues in the United States. It analyses patterns and initiatives across the league while examining the key commercialization aspects.

Reasons to Buy

• This report offers a comprehensive and in-depth analysis of the media and sponsorship agreements that underpin the 2023 WNBA season. The report covers a wide range of aspects, including the league's social media presence, media partnerships, and sponsorship revenue.
• Accompanying the GlobalData database, the report provides a extensive analysis of the revenue generated by each individual WNBA club in terms of their sponsorships. Moreover, the report takes a closer look at the league's media partners, the social media footprint of both the league and its constituent teams, and the ticketing revenue generated by each club. The WNBA is a rapidly rising league, with increased popularity and mainstream media attention. The study highlights some of the most innovative ways that the league and its teams are capitalising on their rising success. With a range of charts and tables, this report is designed for executives and professionals, boasting presentation quality.