Industry Insights: Consumer Trade-Offs Between Sustainability and Efficacy in Household Care

This report explores the key trade-offs consumers navigate when choosing between sustainability and efficacy in household care, examining the tensions that shape purchasing behavior.

As sustainability becomes a growing priority for consumers, household care brands face the challenge of balancing eco-conscious innovations with performance expectations. While many consumers express interest in greener alternatives, concerns over efficacy, cost, and convenience often hinder adoption.

Scope

• The pursuit of efficacy is not necessarily at odds with sustainability.
• Time poor consumers are nonetheless attentive to formulation specifics.
• There is widespread doubt about the credibility or impact of sustainability credentials in household care.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.