Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
- In 2024, Japan's beer market saw a 2% volume decline, driven by a shrinking and aging population, heightened health consciousness, and a shift toward low-malt and alternative beverages, compounded by high beer taxes.
- Cider, while a niche category with only 0.05% market share, experienced modest growth of 0.5%, fueled by consumer preference for low-alcohol and gluten-free options. The zero-alcohol segment achieved the highest volume growth at 3%, as health-conscious consumers moved away from regular-alcohol drinks.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Japanese beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
- Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.