Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
- While the overall US economy appeared to fare well in 2024, consumer spending was largely concentrated in Q4, driven by anticipation of the tariff hikes. Additionally, despite wage growth, low-income groups continued to suffer amid rising prices. As a result, beer & cider volumes declined annually by 1.8%, though the price increases resulted in modest value growth.
- Health & wellness trends impacted consumption, especially among younger demographics, who increasingly shifted toward alcohol moderation or avoidance. This led to increased momentum for beers and ciders with low alcohol content. In line with this trend, the zero-alcohol segment recorded volume growth of 8.4% in 2024, while the very low-alcohol segment recorded the highest volume growth at 10.3%.
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