Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
- The growing health & wellness trend is causing consumers to reduce or avoid the intake of alcoholic beverages. As a result, they are seeking low-alcohol or zero-alcohol products.
- Despite uncertain economic conditions and increased raw material prices, consumers, especially the affluent class, are opting for premium products they perceive to be of higher quality.
- The ecommerce sub-channel registered a volume increase in 2024. This was due to its convenience, and the wide range of products available on online platforms
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Vietnamese beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
- Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.