Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Americas region - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The Americas accounted for the largest share of the global consumer health market, with value sales of $139 billion in 2024. The region also recorded the highest per capita consumption and spending in 2024. The market is projected to grow at a 4.4% CAGR from 2024 to 2029, reaching $172.1 billion by 2029. Growth will be driven by rising health consciousness and consumers' increasing awareness of unmet health needs. In 2024, over-the-counter (OTC) healthcare held the largest value share at 49.6%, followed by vitamins and dietary supplements at 36.7%. The consumer health industry in the Americas in 2024 is fragmented, with the top five companies accounting for a value share of 24.9%, led by Haleon with a value share of 5.2%.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Americas consumer health industry, analyzing data from 21 countries in the region. It includes an analysis of the following -
- Market environment: Includes industry size, market size, and growth analysis by sector.
- High-potential countries analysis: It provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview and key trends across high-potential countries.
- Success stories: This section features some of the most compelling consumer health products manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how certain manufacturers achieved success in the industry and insights.
- Competitive environment: Provides an overview of leading companies in the Americas region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis of the leading distribution channels in the Americas consumer health industry in 2024. It covers five distribution channels: direct sellers, modern retail, specialist retail, traditional retail, and cash & carries and warehouse clubs.
- Challenges and outlook: Provides the challenges and outlook pertaining to the Americas consumer health products industry.
- Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates