The global health & beauty market grew 5.5% to $2.3tn in 2025, accelerating from 3.7% in 2024, supported by resilient personal care and hygiene demand and sustained self-care spending despite economic uncertainty. The Americas lead the market in 2025, due to stronger demand for premium goods and projected to rise out to 2030 as health consciousness rises. Healthcare products held highest share of the health & beauty sector in 2025, driven by rising demand for supplements and functional health products. In 2025, CVS led the market, thanks to robust growth of its pharmacy and wellness segment along with a front store strategy refresh.
Key Highlights
- Health and beauty demand will support resilient market growth out to 2030
- Digital engagement and influencer-led discovery will support online health & beauty growth through 2030
- Europe experienced strong growth in 2025, driven by luxury demand and travel retail rebound
- Healthcare will outpace cosmetics as consumers shift expenditure away from non-essentials
Scope
- The Global Sector Series - Health & Beauty 2025-2030 report offers comprehensive insight and analysis of the health & beauty market, the major players, and key trends. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performance of key retailers.
Reasons to Buy
- Gain a comprehensive view of the global health & beauty market and forecasts to 2030
- Investigate current and forecast trends in the health & beauty market to identify the opportunities offering the most potential
- Understand who the main competitors are in the global health & beauty market and their price positioning