TrendSights Analysis 2026: Digital Lifestyles

Consumers and FMCG manufacturers are increasingly making choices based on technological innovations and digital-first approaches.

Digital Lifestyle is a sub-trend within the Digitalization mega-trend. It reflects how the use of digital tools in consumers' everyday life helps in managing household tasks, navigating shopping journeys, and reducing effort overall.

Scope

• Consumers find technological advancement in food sector appealing for its more personalized approach.
• 51% of consumers use social media to discover products in new flavors.
• 81% of consumers agree that AI results in the most personalized experience.

Reasons to Buy

• Understand the role of digital lifestyles in changing consumer attitudes and behaviors.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.