PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1766242
PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1766242
Europe Mobility-as-a-Service Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
Europe Mobility-as-a-Service Market was valued at USD 228.6 billion in 2024 and is estimated to grow at a CAGR of 10.3% to reach USD 584.5 billion by 2034. With ongoing urbanization across the continent, cities are experiencing rising population densities, increasing traffic congestion, and mounting pressure on traditional transit systems. These developments are pushing European governments, local municipalities, and private sector players to seek smarter, more integrated solutions for urban mobility. MaaS has emerged as a compelling answer to these challenges by offering a seamless, digital-first approach to travel that combines various modes of transportation into a unified platform.
Instead of relying on private cars, users are turning to services that bring together ride-hailing, bike-sharing, public transportation, and other travel options under a single interface. The growth of MaaS in Europe is further fueled by the widespread adoption of smartphones and digital applications, which allow for real-time trip planning, e-ticketing, and multi-modal coordination. As commuters increasingly demand convenience, transparency, and flexibility, digital MaaS platforms are evolving to meet these expectations through features such as cost comparison, live traffic updates, and integrated payment systems. This user-centric model not only enhances accessibility but also encourages environmentally conscious behavior by reducing car dependency and promoting shared mobility.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $228.6 Billion |
| Forecast Value | $584.5 Billion |
| CAGR | 10.3% |
The market's direction is being shaped by broader digital transformation strategies focused on making cities smarter, cleaner, and more livable. Public authorities across Europe are investing in infrastructure upgrades that support smart mobility ecosystems, with MaaS at the core. Technologies such as artificial intelligence, 5G connectivity, and the Internet of Things are enabling better traffic management and resource allocation, helping MaaS platforms scale across urban regions. In addition to enhancing convenience, these platforms are increasingly viewed as tools for sustainable development, with the capacity to support carbon neutrality and reduce emissions through integrated transport systems.
In terms of service types, the market is segmented into ride-hailing, car sharing, micromobility, bus sharing, and train services. Among these, ride-hailing emerged as the leading segment in 2024, accounting for approximately 33.8% of the total market. It is also anticipated to witness a CAGR exceeding 12.1% from 2025 to 2034. The popularity of ride-hailing stems from its ability to provide flexible, on-demand transport options that are easily accessible via mobile apps. The rising preference for app-based convenience and digital payments continues to drive segment growth.
When categorized by mobile platform, the Europe MaaS market is segmented into Android, iOS, and others. The Android segment led the market in 2024 with a dominant share of 67% and is expected to grow at a CAGR of over 11% during the forecast period. Its widespread use across diverse consumer groups and the affordability of Android devices contribute significantly to its position as the preferred operating system for MaaS applications.
Based on organization size, the market is divided into large enterprises and small & medium-sized enterprises (SMEs). In 2024, large enterprises held the largest market share at 62%. Their leadership is primarily attributed to their ability to form public-private partnerships, invest in multi-modal infrastructure, and develop solutions that align with mobility regulations and sustainability objectives. These enterprises often work closely with policymakers to deliver MaaS platforms that support low-emission transportation and long-term urban planning goals.
The transportation mode segment is split into public and private systems. In 2024, public transportation held a commanding 64% share of the market. The dominance of public transit can be linked to Europe's extensive and reliable metro, tram, and bus networks, which remain central to the daily commute of millions. MaaS platforms are designed to enhance the value of public transportation by integrating various services into one ecosystem, thus providing users with a smooth and efficient travel experience.
Regionally, Germany held the highest share of the Western Europe MaaS market in 2024, accounting for around 34.4% of total revenues and generating approximately USD 33.8 billion. The country's advanced digital infrastructure, strong economic position, and progressive mobility strategies continue to support the expansion of MaaS solutions.
Strategic priorities in the Europe MaaS market include the integration of multiple transportation modes into unified digital platforms that provide end-to-end trip planning, centralized payments, and real-time updates. These features not only improve the user journey but also foster increased adoption by making mobility more accessible and reliable. Sustainability also plays a key role, with companies aligning their offerings to environmental goals by incorporating electric vehicles, supporting active transport, and promoting shared mobility to minimize emissions. Additionally, the use of data analytics and artificial intelligence is enhancing personalization, allowing platforms to recommend optimized travel routes and implement dynamic pricing models. These innovations are streamlining urban mobility and contributing to the long-term growth of the MaaS ecosystem in Europe.
Table of Contents
Chapter 1 Methodology
- 1.1 Market scope and definition
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Data mining sources
- 1.3.1 Region
- 1.3.2 Country
- 1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.6 Forecast model
- 1.7 Research assumptions and limitations
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis
- 2.2 Key market trends
- 2.2.1 Country
- 2.2.2 Business model
- 2.2.3 Solution
- 2.2.4 Transportation
- 2.2.5 Application
- 2.2.6 Requirement
- 2.2.7 Organization size
- 2.3 TAM Analysis, 2025-2034
- 2.4 CXO perspectives: Strategic imperatives
- 2.4.1 Key decision points for industry executives
- 2.4.2 Critical success factors for market players
- 2.5 Future outlook and strategic recommendations
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.1.1 Ride-sharing platform providers
- 3.1.1.2 Vehicle manufacturers
- 3.1.1.3 Technology providers
- 3.1.1.4 Maintenance and repair services
- 3.1.2 Profit margin
- 3.1.3 Cost structure
- 3.1.4 Value addition at each stage
- 3.1.5 Factor affecting the value chain
- 3.1.6 Disruptions
- 3.1.1 Supplier landscape
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Growing urbanization and traffic congestion
- 3.2.1.2 Increased use of smartphones and advanced transportation apps
- 3.2.1.3 Proliferation of the concept of smart cities
- 3.2.1.4 Rising adoption of data analytics and AI
- 3.2.1.5 Integration of diverse mobility services
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 High operational costs
- 3.2.2.2 Data privacy and security
- 3.2.3 Market opportunities
- 3.2.3.1 Rising demand for sustainable urban mobility
- 3.2.3.2 Integration of multimodal transport platforms
- 3.2.3.3 Electric mobility integration and charging-as-a-service
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 Western Europe
- 3.4.2 Eastern Europe
- 3.4.3 Northern Europe
- 3.4.4 Southern Europe
- 3.5 Porter's analysis
- 3.6 PESTEL analysis
- 3.7 Technology and innovation landscape
- 3.7.1 Current technological trends
- 3.7.1.1 Mobile applications and on-demand booking
- 3.7.1.2 AI, machine learning, and predictive analytics
- 3.7.1.3 Cloud computing and scalable infrastructure
- 3.7.1.4 GPS and real-time mapping
- 3.7.2 Emerging technologies
- 3.7.2.1 Autonomous Vehicles (Robo-taxis)
- 3.7.2.2 Electric Vehicles (EVs) and Charging Infrastructure
- 3.7.2.3 Blockchain for decentralized platforms and secure transactions
- 3.7.2.4 Internet of Things (IoT) for vehicle monitoring and smart cities integration
- 3.7.1 Current technological trends
- 3.8 Price trends
- 3.8.1 By Region
- 3.8.2 By Vehicle
- 3.9 Cost breakdown analysis
- 3.10 Patent analysis
- 3.11 Sustainability and environmental aspects
- 3.11.1 Sustainable practices
- 3.11.2 Waste reduction strategies
- 3.11.3 Energy efficiency in production
- 3.11.4 Eco-friendly initiatives
- 3.11.5 Carbon footprint considerations
- 3.11.6 Consumer behavior and usage patterns
- 3.11.7 Competitive landscape and market share analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 Western Europe
- 4.2.2 Eastern Europe
- 4.2.3 Northern Europe
- 4.2.4 Southern Europe
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Strategic outlook matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans and funding
Chapter 5 Market Estimates & Forecast, By Service, 2021 - 2034 ($Bn, Fleet Size)
- 5.1 Key trends
- 5.2 Ride hailing
- 5.3 Car sharing
- 5.4 Micro mobility
- 5.5 Bus sharing
- 5.6 Train services
Chapter 6 Market Estimates & Forecast, By Business model, 2021 - 2034 ($Bn, Fleet Size)
- 6.1 Key trends
- 6.2 B2B
- 6.3 B2C
- 6.4 P2P
Chapter 7 Market Estimates & Forecast, By Solution, 2021 - 2034 ($Bn)
- 7.1 Key trends
- 7.2 Technology platforms
- 7.3 Payment engines
- 7.4 Navigation solutions
- 7.5 Telecom connectivity providers
- 7.6 Insurance services
Chapter 8 Market Estimates & Forecast, By Transportation, 2021 - 2034 ($Bn, Fleet Size)
- 8.1 Key trends
- 8.2 Private
- 8.3 Public
Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn)
- 9.1 Key trends
- 9.2 IOS
- 9.3 Android
- 9.4 Others
Chapter 10 Market Estimates & Forecast, By Transportation, 2021-2034 ($Bn)
- 10.1 Key trends
- 10.2 First & last mile connectivity
- 10.3 Off-peak & shift work commute
- 10.4 Daily commuter
- 10.5 Airport or mass transit stations trips
- 10.6 Inter-city trips
- 10.7 Others
Chapter 11 Market Estimates & Forecast, By Organization Size, 2021-2034 ($Bn, Fleet Size)
- 11.1 Key trends
- 11.2 Large Enterprises
- 11.3 SME
Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Fleet Size)
- 12.1 Key trends
- 12.2 Western Europe
- 12.2.1 Germany
- 12.2.2 Austria
- 12.2.3 France
- 12.2.4 Switzerland
- 12.2.5 Belgium
- 12.2.6 Luxembourg
- 12.2.7 Netherlands
- 12.2.8 Portugal
- 12.3 Eastern Europe
- 12.3.1 Poland
- 12.3.2 Romania
- 12.3.3 Czechia
- 12.3.4 Slovenia
- 12.3.5 Hungary
- 12.3.6 Bulgaria
- 12.3.7 Slovakia
- 12.3.8 Croatia
- 12.4 Northern Europe
- 12.4.1 UK
- 12.4.2 Denmark
- 12.4.3 Sweden
- 12.4.4 Finland
- 12.4.5 Norway
- 12.5 Southern Europe
- 12.5.1 Italy
- 12.5.2 Spain
- 12.5.3 Greece
- 12.5.4 Bosnia and Herzegovina
- 12.5.5 Albania
Chapter 13 Company Profiles
- 13.1 ANI Technologies
- 13.2 BestMap
- 13.3 BlaBlaCar
- 13.4 Citymapper
- 13.5 Communauto
- 13.6 Cubic Corporation
- 13.7 EasyMile
- 13.8 FOD Mobility
- 13.9 FreeNow
- 13.10 Lyft
- 13.11 MaaS Global
- 13.12 Moovel Group
- 13.13 Moovit
- 13.14 MOTIONTAG
- 13.15 SkedGo
- 13.16 Splyt Technologies
- 13.17 Ubeeqo
- 13.18 Uber
- 13.19 UbiGo
- 13.20 Urbi
