Mobility-as-a-Service Market by Service Type, Payment Model, Provider Type, Vehicle type, Commuting Pattern, Propulsion Type, Business Model, End User

List of Tables

The Mobility-as-a-Service Market was valued at USD 264.80 billion in 2023 and is projected to grow to USD 292.84 billion in 2024, with a CAGR of 11.08%, reaching USD 552.63 billion by 2030.

KEY MARKET STATISTICS
Base Year [2023]	USD 264.80 billion
Estimated Year [2024]	USD 292.84 billion
Forecast Year [2030]	USD 552.63 billion
CAGR (%)	11.08%

In today's dynamic transport ecosystem, Mobility-as-a-Service (MaaS) is reshaping how consumers and businesses access and experience mobility. The executive summary lays a foundation that captures the breadth and depth of this sector as it evolves in response to technological advances and shifting consumer expectations. It explores the drivers behind the transformation and discusses how innovative service integration is spurring a transition from traditional, siloed transportation modes to a connected, user-centric mobility platform.

This report delves into multifaceted dynamics including technological breakthroughs, regulatory changes, environmental considerations, and evolving payment models, all of which contribute to creating a more flexible and customer-driven approach. By elaborating on current trends and forecasting future developments, this summary sets the stage for a deeper understanding of the opportunities and challenges within the MaaS domain.

Drawing on extensive market data and expert analysis, the introduction offers an engaging and pragmatic overview that primes decision-makers and industry experts for the comprehensive insights that follow. With the global transport framework in flux, the stage is set for a paradigm shift that champions innovation, adaptability, and sustainability in mobility solutions.

Transformative Shifts Reshaping the Mobility Landscape

The mobility industry is witnessing unprecedented transformative shifts that are changing legacy models and opening new avenues for growth and profitability. Advances in digital technology, the democratization of data, and ever-tightening urban planning regulations are driving a transition to integrated, smart transportation solutions that bridge the gap between consumer needs and service delivery.

A major factor in this transformation is the convergence of traditional modes of transit with innovative digital platforms that enable real-time booking, seamless route mapping, and dynamic pricing. This combination encourages a more personalized mobility experience that is tailored to varying commuter lifestyles.

In parallel, increasing urbanization and environmental concerns have pushed both public and private stakeholders to reassess conventional infrastructure. Emerging technologies now empower companies to offer tailored transportation solutions while optimizing routes and minimizing carbon footprints. The competitive landscape is evolving with traditional service providers collaborating with tech innovators to unlock synergies and deliver consistent, efficient mobility experiences.

The changes are not isolated, as shifts in consumer behavior, regulatory frameworks, and technological progress collectively underpin a holistic redefinition of mobility. This revolution invites established players and new entrants alike to rethink their service offerings and adapt to an ecosystem where flexibility and responsiveness are paramount.

Key Segmentation Insights of the MaaS Market

A granular examination of the MaaS market reveals diverse dimensions that are instrumental in understanding consumer behavior and service demand. One of the crucial segmentation parameters is based on service type, where the analysis encompasses a spectrum of offerings. The market is evaluated across bike rental, car rental, public transit integration, ride-sharing, shuttle services, and taxi services. In particular, car rental analysis distinguishes between long-term and short-term rentals, while short-term rentals themselves are segmented into daily and hourly rentals. Further intricacy is seen in shuttle services, which are dissected into fixed routes and on-demand services, presenting unique value propositions in terms of predictability and flexibility.

When the focus shifts to the payment model, the market is studied under the lens of pay-as-you-go versus subscription-based approaches. This segmentation is pivotal in addressing evolving consumer payment preferences and fostering frictionless financial transactions. The provider type segmentation, which differentiates between aggregator platforms and independent service providers, sheds light on various operational strategies that affect customer interaction and service scalability.

Additional layers in segmentation involve vehicle type and commuting pattern; the former examines buses, four-wheelers, micro-mobility options, and trains while the latter distinguishes between inter-city and intra-city commuting behaviors. Notably, propulsion type segmentation highlights the growing relevance of electric vehicles, fuel cell vehicles, hybrid vehicles, and internal combustion engine alternatives, all responding to diverse regulatory and environmental standards. Furthermore, market segmentation based on business model, which considers business-to-business, business-to-consumer, and peer-to-peer dynamics, provides clarity on organizational frameworks and monetization strategies. Lastly, end-user segmentation, involving business organizations and individual consumers-which are further categorized into business travel and corporate commutes as well as commuters and tourists-offers insights into tailored service innovations and customer-centric solutions.

Collectively, these segmentation insights create a mosaic of interrelated service dimensions that drive strategic decision-making in the evolving MaaS landscape.

Based on Service Type, market is studied across Bike Rental, Car Rental, Public Transit Integration, Ride-Sharing, Shuttle Services, and Taxi Services. The Car Rental is further studied across Long-Term Rentals and Short-Term Rentals. The Short-Term Rentals is further studied across Daily Rentals and Hourly Rentals. The Shuttle Services is further studied across Fixed Routes and On-Demand Services.

Based on Payment Model, market is studied across Pay-as-you-go and Subscription-Based.

Based on Provider Type, market is studied across Aggregator Platforms and Independent Service Providers.

Based on Vehicle type, market is studied across Buses, Four-Wheelers, Micro-Mobility, and Trains.

Based on Commuting Pattern, market is studied across Inter-city and Intra-city.

Based on Propulsion Type, market is studied across Electric Vehicles, Fuel Cell Vehicles, Hybrid Vehicles, and Internal Combustion Engine.

Based on Business Model, market is studied across Business-To-Business, Business-To-Consumer, and Peer-To-Peer.

Based on End User, market is studied across Business Organizations, Individual Consumers, and Public Sector. The Business Organizations is further studied across Business Travel and Corporate Commutes. The Individual Consumers is further studied across Commuters and Tourists.

Key Insights on Global Regional Trends

An in-depth regional analysis illustrates nuanced patterns that impact the MaaS ecosystem across various global territories. Across the Americas, issues related to widespread urbanization, consumer digitalization, and infrastructure renewal are driving innovative service adaptations. In the region designated as Europe, Middle East, and Africa, diverse regulatory environments and varying degrees of technological adoption play a significant role in shaping market dynamics. The European region continues to lead in green mobility and sustainable transport solutions, while the Middle East and Africa are rapidly investing in digital transformation to catch up with global mobility trends.

In Asia-Pacific, the MaaS market is marked by a robust interplay of technology, population density, and government initiatives aimed at enhancing urban connectivity and reducing congestion. The region's forward-thinking policy frameworks and rapid urbanization trends create an environment in which integrated mobility solutions are not just desirable but urgently needed.

Each region presents a distinct set of challenges and opportunities, necessitating tailored strategies that cater to local consumer preferences, regulatory requirements, and infrastructural readiness. These regional insights are critical, as they underscore the need for multi-dimensional approaches when crafting globally competitive mobility solutions that can seamlessly integrate regional variances in market maturity, consumer behavior, and technological infrastructure.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Leading Companies Pioneering MaaS Innovations

The landscape of the MaaS market is significantly influenced by a host of industry-leading companies that are driving both technological innovation and market penetration. Notable players such as ANI Technologies Private Limited, Beep, Inc., and Bird Rides, Inc. are at the forefront of transforming mobility with state-of-the-art solutions and robust service networks. Emerging entities including Bolt Technology OU and Bridj Technology Pty Ltd. are reshaping the sector by integrating smart mobility options with responsive customer engagement strategies.

Entities like Cabify Espana, S.L. and Comuto SA have carved out substantial market presence by optimizing route efficiency and enhancing user experiences, while established corporations such as Cubic Corporation and Daihatsu Motor Co., Ltd. by Toyota Motors continue to invest heavily in sustainable innovation. Global giants like Daimler AG, Flix SE, FOD Mobility Group, and Free2move by Stellantis are connecting traditional modalities with digital platforms to offer comprehensive mobility solutions.

The market is further enriched by technology enablers such as GATEWAY DIGITAL and Grab Holdings Limited, which are redefining aggregation and data-driven transportation frameworks. Collaborative platforms including inDrive by SUOL INNOVATIONS LTD and Intellias LLC contribute to real-time solutions and service scalability. In tandem, companies like Lyft, Inc., Marsh LLC, and MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc. continue to refine transportation paradigms, ensuring that MaaS solutions are accessible, reliable, and efficient.

Other key influencers such as MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, and Ridecell, Inc. are complementing this ecosystem by offering flexible and responsive services. Long-established entities such as Siemens AG and SkedGo Pty Limited further support industry development through technological excellence, while SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. underscore the breadth and diversity of strategic initiatives contributing to the dynamic and competitive MaaS marketplace.

The report delves into recent significant developments in the Mobility-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include ANI Technologies Private Limited, Beep, Inc., Bird Rides, Inc., Bolt Technology OU, Bridj Technology Pty Ltd., Cabify Espana, S.L., Comuto SA, Cubic Corporation, Daihatsu Motor Co., Ltd. by Toyota Motors, Daimler AG, Flix SE, FOD Mobility Group, Free2move by Stellantis, GATEWAY DIGITAL, Grab Holdings Limited, inDrive by SUOL INNOVATIONS LTD, Intellias LLC, Lyft, Inc., Marsh LLC, MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc., MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, Ridecell, Inc., Siemens AG, SkedGo Pty Limited, SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. Actionable Recommendations for Industry Leaders

Industry leaders must embrace a forward-looking approach by prioritizing innovation, customer-centric strategies, and operational efficiency in their MaaS initiatives. It is essential for organizations to invest in technological upgrades that leverage data analytics and artificial intelligence to predict consumer demand and optimize service routes. By harnessing these advanced tools, companies can offer highly personalized experiences that cater to evolving travel preferences.

Collaboration is another key tenet. Strategic partnerships with technology providers, local governments, and other mobility solutions enable the sharing of insights and resources, fostering an ecosystem where collaborative synergies can drive improved service delivery. Leaders are encouraged to continuously monitor regulatory changes and adapt quickly to shifts in policy and market demands.

Additionally, diversification of service portfolios to include varying payment models and provider types ensures resilience against market volatility. Embracing sustainability by integrating eco-friendly propulsion methods and vehicle types will not only enhance brand reputation but also align with long-term environmental goals. It is imperative to balance short-term operational efficiencies with long-term strategic investments that ensure market relevance and competitive advantage.

By establishing clear action plans based on data-driven insights, companies can realize growth, improve customer engagement, and set industry benchmarks that drive overall excellence in the MaaS sector.

Conclusion: Embracing the Future of Mobility-as-a-Service

The evolving landscape of Mobility-as-a-Service presents a compelling case for innovation and strategic investment. This executive summary has navigated the complexities of market segmentation, regional trends, and competitive dynamics to provide a structured overview of the sector's vast potential. As the industry moves toward integration of sustainable practices and digital transformation, organizations that adapt quickly will be best positioned to capitalize on emerging opportunities.

The synthesis of advanced technologies with consumer-centric services underlines the importance of agility and foresight. Overall, the insights discussed serve as a reminder that a well-structured, data-driven approach attracts both investor confidence and market share. Industry stakeholders must harness these trends to drive transformation, ensuring that their offerings remain relevant and competitive in a rapidly changing environment.

Product Code: MRR-4308E1C887D5

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rapid urbanization and congestion in cities encourage reliance on innovative MaaS offerings
  - 5.1.1.2. Government incentives promoting eco-friendly transportation models fuel growth in the MaaS sector
  - 5.1.1.3. Emerging consumer preferences for flexible transportation solutions boosting demand for mobility-as-a-service solutions
- 5.1.2. Restraints
  - 5.1.2.1. High initial capital investments and the availability of traditional transportation modes
- 5.1.3. Opportunities
  - 5.1.3.1. Incorporation of autonomous technology to improve the sustainability of transportation systems.
  - 5.1.3.2. Rising investments and partnerships for enhanced service coverage
- 5.1.4. Challenges
  - 5.1.4.1. Privacy and data security concerns associated with MaaS platforms and services
5.2. Market Segmentation Analysis
- 5.2.1. Service Type: Rising demand for ride-sharing services owing to convenience and efficiency
- 5.2.2. Payment Model: Growing preference for subscription-based payment model for customizable experiences tailored to travel patterns
- 5.2.3. Provider Type: Consumer inclination toward aggregator platforms for seamless journey planning and booking in a single interface
- 5.2.4. Vehicle type: Increasing usage of buses for efficient transportation of large numbers of passengers
- 5.2.5. Commuting Pattern: Increasing consumer preference for inter-city commuting owing to enhanced reliablity and efficiency
- 5.2.6. Propulsion Type: Rising demand for hybrid vehicles owing to the rapid refueling capabilities and high energy density
- 5.2.7. Business Model: Growing adoption of business-to-business model for optimized fleet utilization and cost-efficiency
- 5.2.8. End User: Growing demand of mobility-as-a-service for business organizations to enhance seamless connectivity
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Mobility-as-a-Service Market, by Service Type

6.1. Introduction
6.2. Bike Rental
6.3. Car Rental
- 6.3.1. Long-Term Rentals
- 6.3.2. Short-Term Rentals
  - 6.3.2.1. Daily Rentals
  - 6.3.2.2. Hourly Rentals
6.4. Public Transit Integration
6.5. Ride-Sharing
6.6. Shuttle Services
- 6.6.1. Fixed Routes
- 6.6.2. On-Demand Services
6.7. Taxi Services

7. Mobility-as-a-Service Market, by Payment Model

7.1. Introduction
7.2. Pay-as-you-go
7.3. Subscription-Based

8. Mobility-as-a-Service Market, by Provider Type

8.1. Introduction
8.2. Aggregator Platforms
8.3. Independent Service Providers

9. Mobility-as-a-Service Market, by Vehicle type

9.1. Introduction
9.2. Buses
9.3. Four-Wheelers
9.4. Micro-Mobility
9.5. Trains

10. Mobility-as-a-Service Market, by Commuting Pattern

10.1. Introduction
10.2. Inter-city
10.3. Intra-city

11. Mobility-as-a-Service Market, by Propulsion Type

11.1. Introduction
11.2. Electric Vehicles
11.3. Fuel Cell Vehicles
11.4. Hybrid Vehicles
11.5. Internal Combustion Engine

12. Mobility-as-a-Service Market, by Business Model

12.1. Introduction
12.2. Business-To-Business
12.3. Business-To-Consumer
12.4. Peer-To-Peer

13. Mobility-as-a-Service Market, by End User

13.1. Introduction
13.2. Business Organizations
- 13.2.1. Business Travel
- 13.2.2. Corporate Commutes
13.3. Individual Consumers
- 13.3.1. Commuters
- 13.3.2. Tourists
13.4. Public Sector

14. Americas Mobility-as-a-Service Market

14.1. Introduction
14.2. Argentina
14.3. Brazil
14.4. Canada
14.5. Mexico
14.6. United States

15. Asia-Pacific Mobility-as-a-Service Market

15.1. Introduction
15.2. Australia
15.3. China
15.4. India
15.5. Indonesia
15.6. Japan
15.7. Malaysia
15.8. Philippines
15.9. Singapore
15.10. South Korea
15.11. Taiwan
15.12. Thailand
15.13. Vietnam

16. Europe, Middle East & Africa Mobility-as-a-Service Market

16.1. Introduction
16.2. Denmark
16.3. Egypt
16.4. Finland
16.5. France
16.6. Germany
16.7. Israel
16.8. Italy
16.9. Netherlands
16.10. Nigeria
16.11. Norway
16.12. Poland
16.13. Qatar
16.14. Russia
16.15. Saudi Arabia
16.16. South Africa
16.17. Spain
16.18. Sweden
16.19. Switzerland
16.20. Turkey
16.21. United Arab Emirates
16.22. United Kingdom

17. Competitive Landscape

17.1. Market Share Analysis, 2023
17.2. FPNV Positioning Matrix, 2023
17.3. Competitive Scenario Analysis
- 17.3.1. Uber and WeRide's strategic partnership introduces groundbreaking autonomous mobility service in Abu Dhabi
- 17.3.2. ALT Mobility secures USD 10 million funding to accelerate fleet expansion and innovate in EV services across India
- 17.3.3. myTVS launches Mobility-as-a-Service platform to revolutionize EV fleet management with comprehensive services focus
- 17.3.4. Wales and Hitachi Rail partner to transform public mobility with multimodal digital system
- 17.3.5. Partnership between WHILL and Scootaround transforms personal mobility with a global MaaS model
- 17.3.6. Hyundai redefines mobility in Europe with Hyundai Connected Mobility's innovative digital services
- 17.3.7. SkedGo's expansion in France enhances European mobility integration and rural access through MaaS
- 17.3.8. Umob acquires Mobility-as-a-Service Global to accelerate European expansion with integrated mobility solutions
- 17.3.9. Mobileye and Project 3 Mobility partner to redefine urban transport with scalable autonomous solutions
17.4. Strategy Analysis & Recommendation
- 17.4.1. Uber Technologies, Inc.
- 17.4.2. Siemens AG
- 17.4.3. Lyft, Inc.
- 17.4.4. Grab Holdings Limited

Companies Mentioned

1. ANI Technologies Private Limited
2. Beep, Inc.
3. Bird Rides, Inc.
4. Bolt Technology OU
5. Bridj Technology Pty Ltd.
6. Cabify Espana, S.L.
7. Comuto SA
8. Cubic Corporation
9. Daihatsu Motor Co., Ltd. by Toyota Motors
10. Daimler AG
11. Flix SE
12. FOD Mobility Group
13. Free2move by Stellantis
14. GATEWAY DIGITAL
15. Grab Holdings Limited
16. inDrive by SUOL INNOVATIONS LTD
17. Intellias LLC
18. Lyft, Inc.
19. Marsh LLC
20. MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc.
21. MVIN Carco 1 Private Limited
22. QPo Cabs by Unovay Technologies Private Limited
23. Ridecell, Inc.
24. Siemens AG
25. SkedGo Pty Limited
26. SWARCO AG
27. Trafi Ltd.
28. TRANSDEV Group
29. Uber Technologies, Inc.
30. Via Transportation, Inc.
31. Volkswagen AG
32. Yulu Bikes Pvt. Ltd. by Bajaj Auto
33. Zipcar, Inc. by Avis Budget Group
34. Zoomcar Holdings Inc