PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1745061
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1745061
Global Digestive Health Food and Drinks Market to Reach US$36.8 Billion by 2030
The global market for Digestive Health Food and Drinks estimated at US$26.4 Billion in the year 2024, is expected to reach US$36.8 Billion by 2030, growing at a CAGR of 5.7% over the analysis period 2024-2030. Fermented Dairy Product, one of the segments analyzed in the report, is expected to record a 4.5% CAGR and reach US$10.1 Billion by the end of the analysis period. Growth in the Probiotics segment is estimated at 4.3% CAGR over the analysis period.
The U.S. Market is Estimated at US$7.2 Billion While China is Forecast to Grow at 8.8% CAGR
The Digestive Health Food and Drinks market in the U.S. is estimated at US$7.2 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$7.3 Billion by the year 2030 trailing a CAGR of 8.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.9% and 5.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.
Global Digestive Health Food and Drinks Market - Key Trends & Drivers Summarized
Why Are Digestive Health Products Becoming a Core Focus in Functional Nutrition?
Digestive health food and drinks have surged into mainstream consumer consciousness as global interest in wellness, gut health, and preventative nutrition continues to rise. Consumers are increasingly aware of the critical link between the digestive system and overall health, with emerging scientific consensus highlighting the gut’s influence on immunity, mood, energy levels, and even mental health through the gut-brain axis. This has led to a substantial uptick in demand for food and beverages formulated with prebiotics, probiotics, postbiotics, dietary fiber, and fermented ingredients. Products like yogurt, kefir, kombucha, fortified juices, high-fiber cereals, and functional snack bars are gaining market share, not just for their taste or convenience but for their perceived ability to support digestive balance and reduce gastrointestinal discomfort such as bloating, irregularity, or heartburn. The appeal extends across demographics, from young adults focused on wellness trends to older consumers managing age-related digestive issues. Meanwhile, increasing diagnoses of irritable bowel syndrome (IBS), lactose intolerance, gluten sensitivity, and other digestive disorders are pushing consumers toward gut-friendly alternatives that are gentle yet effective. As the global population becomes more proactive about long-term health maintenance, digestive health products are no longer viewed as niche or therapeutic-they’re becoming a staple in everyday diets.
How Is Innovation Shaping the Future of Digestive Health Food and Beverage Formulations?
Innovation in ingredients, delivery formats, and product development is redefining the landscape of digestive health food and drink, enabling brands to meet consumer demands for functionality, convenience, and sensory appeal. Ingredient technologies have evolved beyond traditional probiotics and fiber to include heat-stable probiotics, resistant starches, polyphenols, and enzymatic blends that enhance nutrient absorption and gut flora diversity. Food scientists are also exploring synbiotics-combinations of probiotics and prebiotics that work synergistically-as well as next-generation postbiotics, which offer gut benefits without the need for live organisms. These advances are allowing for the creation of shelf-stable, ambient-temperature products that maintain efficacy without refrigeration, widening their market potential. Functional beverages now include non-dairy probiotic shots, sparkling gut-health sodas, and botanical-infused elixirs, while snack formats incorporate seeds, pulses, and high-fiber grains to deliver digestive benefits in convenient, grab-and-go packaging. Meanwhile, clean label and plant-based trends are driving demand for digestive health products made with minimal processing, natural ingredients, and transparent sourcing. Brands are leveraging AI and microbiome data to personalize offerings based on consumer needs, preferences, and even genetic profiles. This constant cycle of innovation is reshaping how digestive wellness is perceived-not as a corrective approach to discomfort, but as a proactive, enjoyable part of daily nutrition.
Why Is Consumer Awareness and Lifestyle Shifts Fueling Market Growth for Digestive Health Products?
The growth of the digestive health food and drinks market is underpinned by a profound shift in consumer attitudes toward proactive health management and holistic wellness. As consumers become more educated about the role of gut microbiota and the long-term effects of digestive imbalances, they are actively seeking out products that not only alleviate symptoms but also enhance daily wellbeing. Lifestyle trends such as clean eating, flexitarianism, and low-FODMAP or gluten-free diets are driving greater label scrutiny and influencing purchasing behavior. A growing segment of consumers now prioritizes functional benefits over indulgence, especially among millennials and Gen Z, who view food as medicine and expect tangible outcomes from their dietary choices. In urban settings and health-conscious communities, digestive health is increasingly tied to beauty (via skin clarity), fitness (via nutrient absorption), and cognitive function (via the gut-brain link). Additionally, the COVID-19 pandemic has heightened awareness of immunity, prompting more people to explore gut-supportive products that also claim immune benefits. Influencer marketing, social media wellness trends, and digital health platforms are playing a significant role in spreading awareness and driving trial of new functional products. These lifestyle shifts are not fleeting fads but part of a deeper reorientation toward self-care and sustainable health, ensuring long-term momentum for the digestive health segment.
What Are the Key Drivers Powering the Global Growth of the Digestive Health Food and Drinks Market?
The growth in the digestive health food and drinks market is propelled by a combination of scientific validation, shifting demographics, retail expansion, and strategic industry investment. One of the most influential drivers is the growing body of clinical research validating the impact of gut health on immunity, metabolism, and mood, which has reinforced consumer trust and broadened the market beyond digestive disorders. The rising prevalence of gastrointestinal issues, food intolerances, and stress-related digestion problems, especially in industrialized nations, has increased reliance on dietary interventions over pharmaceutical solutions. Aging populations in developed markets are also contributing, as digestive efficiency tends to decline with age, creating steady demand for fiber-rich and probiotic-fortified options. On the supply side, major food and beverage companies are investing heavily in functional product lines, often through acquisitions of health-focused startups or in-house innovation labs dedicated to gut wellness. Retailers, both brick-and-mortar and e-commerce, are expanding their assortments of gut-health products, often with curated wellness aisles and personalized nutrition platforms. Government recommendations and global health organizations are advocating for increased fiber intake and probiotic consumption, further supporting market expansion. With heightened demand for transparency, quality, and efficacy, brands that can deliver clinically supported, consumer-friendly digestive health solutions are positioned to thrive in a market that shows no sign of slowing down.
SCOPE OF STUDY:
The report analyzes the Digestive Health Food and Drinks market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Fermented Dairy Product, Probiotics, Prebiotics, Digestive Fruit Beverages, Food Enzymes, Other Products); End-Use (Dairy Products, Bakery & Cereals, Non-Alcoholic Beverages, Other End-Uses)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Select Competitors (Total 39 Featured) -
TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.
We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.
We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.
As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.
To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!
APRIL 2025: NEGOTIATION PHASE
Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.
JULY 2025 FINAL TARIFF RESET
Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.
Reciprocal and Bilateral Trade & Tariff Impact Analyses:
USA <> CHINA <> MEXICO <> CANADA <> EU <> JAPAN <> INDIA <> 176 OTHER COUNTRIES.
Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.
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