PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1784105
PUBLISHER: Global Industry Analysts, Inc. | PRODUCT CODE: 1784105
Global Saunas Market to Reach US$1.1 Billion by 2030
The global market for Saunas estimated at US$883.1 Million in the year 2024, is expected to reach US$1.1 Billion by 2030, growing at a CAGR of 4.2% over the analysis period 2024-2030. Traditional Sauna, one of the segments analyzed in the report, is expected to record a 3.3% CAGR and reach US$474.6 Million by the end of the analysis period. Growth in the Infrared Sauna segment is estimated at 5.4% CAGR over the analysis period.
The U.S. Market is Estimated at US$240.6 Million While China is Forecast to Grow at 7.6% CAGR
The Saunas market in the U.S. is estimated at US$240.6 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$229.7 Million by the year 2030 trailing a CAGR of 7.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.8% and 3.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.5% CAGR.
Global Sauna Market - Key Trends & Drivers Summarized
Why Is The Sauna Industry Experiencing A Surge In Popularity?
The global sauna market is expanding rapidly, driven by increasing consumer interest in wellness, relaxation, and holistic health practices. Saunas have long been associated with stress relief, detoxification, and cardiovascular benefits, making them a staple in spas, wellness centers, gyms, and even private homes. The rise of health-conscious lifestyles, coupled with scientific research supporting the benefits of heat therapy, is fueling demand for traditional and infrared saunas. Additionally, the COVID-19 pandemic has heightened consumer focus on immune-boosting therapies, leading to increased interest in saunas as a means of enhancing overall well-being. With luxury hospitality, fitness, and home wellness trends on the rise, the sauna industry is expected to witness sustained growth in the coming years.
What Technological Innovations Are Enhancing Sauna Experiences?
Advancements in sauna technology are revolutionizing the user experience, making saunas more accessible, efficient, and customizable. Infrared saunas, which use infrared light to heat the body directly, are gaining popularity due to their lower temperature operation and deep-penetrating heat therapy benefits. Smart sauna systems with app-controlled temperature settings, built-in aromatherapy dispensers, and chromotherapy (color therapy) lighting are enhancing relaxation and therapeutic outcomes. Energy-efficient heating elements and sustainable materials, such as eco-friendly wood paneling, are also improving sauna sustainability. Additionally, integration with wearable health monitoring devices is enabling users to track heart rate, calorie burn, and hydration levels during sauna sessions. These innovations are making saunas more adaptable to modern wellness routines.
Which Market Segments Are Driving The Growth Of The Sauna Industry?
The sauna market is segmented into commercial, residential, and portable sauna solutions. Commercial saunas, found in luxury spas, wellness retreats, and fitness centers, remain the largest segment, catering to consumers seeking relaxation and recovery treatments. The residential sauna market is expanding as homeowners invest in home wellness installations, with compact and easy-to-install sauna cabins becoming increasingly popular. Portable and infrared saunas are gaining traction among urban dwellers and wellness enthusiasts who prefer convenient and space-saving options. With rising disposable income and growing awareness of self-care trends, the demand for saunas across all market segments is increasing.
What Factors Are Fueling The Growth Of The Sauna Market?
The growth in the sauna market is driven by increasing health and wellness awareness, advancements in sauna technology, and the rising adoption of home spa solutions. The expansion of the luxury hospitality and wellness tourism industries is also fueling demand for high-end sauna installations. Scientific validation of sauna health benefits, including cardiovascular improvement and muscle recovery, is further boosting consumer confidence in heat therapy. Additionally, the emergence of energy-efficient and eco-friendly sauna designs is attracting environmentally conscious consumers. As wellness trends continue to shape consumer preferences, the sauna market is set for continued expansion worldwide.
SCOPE OF STUDY:
The report analyzes the Saunas market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Product (Traditional Sauna, Infrared Sauna, Electric Sauna, Steam Saunas / Rooms, Others); Application (Residential, Commercial)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
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