PUBLISHER: QYResearch | PRODUCT CODE: 1876042
PUBLISHER: QYResearch | PRODUCT CODE: 1876042
The global market for Sauna Equipment was estimated to be worth US$ 789 million in 2024 and is forecast to a readjusted size of US$ 1203 million by 2031 with a CAGR of 6.1% during the forecast period 2025-2031.
Sauna equipment refers to the specialized apparatus and components designed to create and maintain the high-temperature, low-humidity environment characteristic of traditional Finnish saunas or modern variations like infrared saunas and steam rooms. Key elements include heaters (electric, wood-fired, or gas-powered), sauna stones (volcanic rocks like basalt for heat retention and steam generation when water is poured), thermoregulation systems, ventilation units, and benches/paneling crafted from heat-resistant, non-toxic materials such as Nordic spruce or cedar. Advanced systems may integrate digital controls, humidity sensors, and energy-efficient heating technologies (e.g., carbon-far infrared panels) to optimize thermal therapy benefits like detoxification, muscle relaxation, and cardiovascular stimulation. Compliance with safety standards (e.g., UL certification for heaters) and ergonomic design for spatial efficiency are critical in both residential and commercial sauna installations.
The global sauna equipment market continues to experience steady growth, underpinned by rising consumer awareness around wellness, increasing popularity of spa and relaxation treatments, and expanding infrastructure in health clubs, hotels, and resorts. The market is moderately concentrated, with key players such as Harvia, KLAFS, and Sauna 360 collectively accounting for approximately 43% of the global share. These industry leaders are driving innovation in both technology and design, offering integrated sauna systems that cater to diverse customer preferences in terms of aesthetics, heat source, and connectivity.
Asia-Pacific emerges as the leading regional market, contributing 44% of global revenue, fueled by growing health consciousness in countries like China, Japan, and South Korea, alongside rising investments in commercial wellness infrastructure. Europe, with its strong traditional sauna culture in countries such as Finland and Germany, holds 40% of the market. Meanwhile, North America accounts for 11%, with demand increasingly driven by high-end residential installations and boutique fitness centers adopting sauna facilities to enhance their wellness offerings.
From an end-user perspective, the Commercial sector constitutes the majority of demand, holding a 76% market share. This reflects the widespread adoption of sauna equipment in hotels, spas, wellness centers, and fitness clubs. As the global hospitality and wellness sectors rebound post-pandemic, demand from commercial establishments is expected to maintain strong momentum. Meanwhile, the residential segment, although smaller in share, is growing steadily due to increasing consumer investment in home wellness and relaxation spaces, particularly in high-income regions.
This report aims to provide a comprehensive presentation of the global market for Sauna Equipment, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Sauna Equipment by region & country, by Type, and by End User.
The Sauna Equipment market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Sauna Equipment.
Market Segmentation
By Company
Segment by Type
Segment by End User
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Sauna Equipment company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Sauna Equipment in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Sauna Equipment in country level. It provides sigmate data by Type, and by End User for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.