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PUBLISHER: Grand View Research | PRODUCT CODE: 1814193

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PUBLISHER: Grand View Research | PRODUCT CODE: 1814193

Europe Sauna Market Size, Share & Trends Analysis Report By Product (Traditional Sauna, Infrared Sauna, Electric Sauna), By Application (Residential, Commercial), By Country, And Segment Forecasts, 2025 - 2033

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Europe Sauna Market Size & Trends:

The Europe sauna market size was estimated at USD 335.0 million in 2024 and is projected to reach USD 577.8 million by 2033, growing at a CAGR of 6.3% from 2025 to 2033. One of the primary drivers of the European sauna industry is the increasing emphasis on health and wellness among consumers.

Traditional saunas have long been valued for their health benefits, including stress relief, improved circulation, and immune support. This renewed focus on personal wellness-spanning all age groups-has accelerated demand for sauna experiences, making them an essential element of both residential and commercial wellness offerings.

The rise of home wellness trends has resulted in significant growth of the residential sauna segment. European homeowners are increasingly investing in saunas to enhance their living spaces, motivated by a desire for relaxation and at-home therapeutic benefits. Advances in design, such as more compact and user-friendly models, have improved accessibility. At the same time, the diversity of sauna products (traditional, infrared, hybrid) allows homeowners to tailor their choices to individual preferences and budgets.

Europe Sauna Market Report Segmentation

This report forecasts revenue growth at the regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Europe sauna market report based on product, application, and region.

  • Product Outlook (Revenue, USD Million, 2021 - 2033)
  • Traditional Sauna
  • Infrared Sauna
  • Electric Sauna
  • Steam Saunas/Rooms
  • Others (Outdoor Sauna, etc.)
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Residential
  • Commercial
  • Wellness Centers/Gyms/Spas
  • Hotels/Hospitality
  • Hospitals/Medical Centers
  • Institutional
  • Others (Public Bathhouses and Community Centers, etc.)
  • Regional Outlook (Revenue, USD Million, 2021 - 2033)
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
Product Code: GVR-4-68040-715-4

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Sauna Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Material Trends and Outlook
    • 3.3.2. Profit Margin Analysis (Industry-level)
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis Tools
    • 3.5.1. Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Sauna Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Sauna Market: Product Estimates & Trend Analysis

  • 5.1. Sauna Market, By Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2023 & 2030
  • 5.3. Market Estimates & Forecasts, By Product, 2021 - 2033 (USD Million)
    • 5.3.1. Traditional Sauna
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.2. Infrared Sauna
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.3. Electric Sauna
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.4. Steam Saunas/Rooms
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 5.3.5. Others
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. Sauna Market: Application Estimates & Trend Analysis

  • 7.1. Sauna Market, By Application: Key Takeaways
  • 7.2. Application Movement Analysis & Market Share, 2023 & 2030
  • 7.3. Market Estimates & Forecasts, by Application, 2021 - 2033 (USD Million)
    • 7.3.1. Residential
      • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
    • 7.3.2. Commercial
      • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 7.3.2.2. Wellness Centers/Gyms/Spas
        • 7.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 7.3.2.3. Hotels/Hospitality
        • 7.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 7.3.2.4. Hospitals/Medical Centers
        • 7.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 7.3.2.5. Institutional
        • 7.3.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 7.3.2.6. Others
        • 7.3.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Sauna Market: Regional Estimates & Trend Analysis

  • 8.1. Sauna Market: Regional Outlook
  • 8.2. Regional Marketplaces: Key Takeaways
  • 8.3. Market Estimates & Forecasts, by Region, 2021 - 2033 (USD Million)
    • 8.3.1. Europe
      • 8.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 8.3.1.2. Germany
        • 8.3.1.2.1. Key country dynamics
        • 8.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 8.3.1.3. UK
        • 8.3.1.3.1. Key country dynamics
        • 8.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 8.3.1.4. France
        • 8.3.1.4.1. Key country dynamics
        • 8.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 8.3.1.5. Italy
        • 8.3.1.5.1. Key country dynamics
        • 8.3.1.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
      • 8.3.1.6. Spain
        • 8.3.1.6.1. Key country dynamics
        • 8.3.1.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 9. Sauna Market: Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. Harvia Group
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. KLAFS GmbH
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. TyloHelo Group
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. EOS Saunatechnik GmbH
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. Corso Sauna Manufactory
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Product Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. Balnea Spa GmbH
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Product Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. Sauna Wellness Kontor
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Product Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Saunawelt-Hamburg
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Product Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Dyntar
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Product Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. Suomi Sauna Service
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Product Portfolios
      • 9.9.10.4. Strategic Initiatives
Product Code: GVR-4-68040-715-4

List of Tables

  • Table 1 Sauna market: Key market driver analysis
  • Table 2 Sauna market: Key market restraint analysis
  • Table 3 Sauna market estimates & forecast, by product (USD Million)
  • Table 4 Traditional sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Table 5 Infrared sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Table 6 Electric sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Table 7 Steam saunas/rooms market estimates & forecasts, 2021 - 2033 (USD Million)
  • Table 8 Other saunas market estimates & forecasts, 2021 - 2033 (USD Million)
  • Table 9 Sauna market estimates & forecast, by application (USD Million)
  • Table 10 Residential sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Table 11 Commercial sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Table 12 Sauna market estimates & forecasts, for wellness centers/gyms/spas, 2021 - 2033 (USD Million)
  • Table 13 Sauna market estimates & forecasts, for hotels/hospitality, 2021 - 2033 (USD Million)
  • Table 14 Sauna market estimates & forecasts, for hospitals/medical centers, 2021 - 2033 (USD Million)
  • Table 15 Sauna market estimates & forecasts, for institutional applications, 2021 - 2033 (USD Million)
  • Table 16 Sauna market estimates & forecasts, for other commercial applications, 2021 - 2033 (USD Million)
  • Table 17 North America sauna market estimates and forecast, 2021 - 2033 (USD Million)
  • Table 18 North America sauna market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
  • Table 19 North America sauna market revenue estimates and forecast by application, 2021 - 2033 (USD Million)
  • Table 20 Europe sauna market estimates and forecast, 2021 - 2033 (USD Million)
  • Table 21 Europe sauna market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
  • Table 22 Europe sauna market revenue estimates and forecast by application, 2021 - 2033 (USD Million)
  • Table 23 Germany macro-economic outlay
  • Table 24 Germany sauna market estimates and forecast, 2021 - 2033 (USD Million)
  • Table 25 Germany sauna market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
  • Table 26 Germany sauna market revenue estimates and forecast by application, 2021 - 2033 (USD Million)
  • Table 27 UK macro-economic outlay
  • Table 28 UK sauna market estimates and forecast, 2021 - 2033 (USD Million)
  • Table 29 UK sauna market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
  • Table 30 UK sauna market revenue estimates and forecast by application, 2021 - 2033 (USD Million)
  • Table 31 France macro-economic outlay
  • Table 32 France sauna market estimates and forecast, 2021 - 2033 (USD Million)
  • Table 33 France sauna market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
  • Table 34 France sauna market revenue estimates and forecast by application, 2021 - 2033 (USD Million)
  • Table 35 Italy macro-economic outlay
  • Table 36 Italy sauna market estimates and forecast, 2021 - 2033 (USD Million)
  • Table 37 Italy sauna market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
  • Table 38 Italy sauna market revenue estimates and forecast by application, 2021 - 2033 (USD Million)
  • Table 39 Spain macro-economic outlay
  • Table 40 Spain sauna market estimates and forecast, 2021 - 2033 (USD Million)
  • Table 41 Spain sauna market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
  • Table 42 Spain sauna market revenue estimates and forecast by application, 2021 - 2033 (USD Million)
  • Table 43 Recent developments & impact analysis, by key market participants
  • Table 44 Company market share, 2023
  • Table 45 Company heat map analysis
  • Table 46 Companies undergoing key strategies

List of Figures

  • Fig. 1 Sauna market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape Snapshot
  • Fig. 10 Global parent industry and sauna market size (USD Million)
  • Fig. 11 Global sauna market size, 2018 to 2030 (USD Million)
  • Fig. 12 Sauna market: Penetration & growth prospect mapping
  • Fig. 13 Sauna market: Value chain analysis
  • Fig. 14 Sauna market: Profit-margin analysis
  • Fig. 15 Sauna market: Dynamics
  • Fig. 16 Sauna market: Porter's five forces analysis
  • Fig. 17 Factors influencing buying decisions for sauna
  • Fig. 18 Sauna market, by product: Key takeaways
  • Fig. 19 Sauna market: Product movement analysis, 2023 & 2030 (%)
  • Fig. 20 Traditional sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 21 Infrared sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 22 Electric sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 23 Steam saunas/rooms market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 24 Other saunas market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 25 Sauna market: Application movement analysis, 2023 & 2030 (%)
  • Fig. 26 Residential sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 27 Commercial sauna market estimates & forecasts, 2021 - 2033 (USD Million)
  • Fig. 28 Sauna market estimates & forecasts, for wellness centers/gyms/spas, 2021 - 2033 (USD Million)
  • Fig. 29 Sauna market estimates & forecasts, for hotels/hospitality, 2021 - 2033 (USD Million)
  • Fig. 30 Sauna market estimates & forecasts, for hospitals/medical centers, 2021 - 2033 (USD Million)
  • Fig. 31 Sauna market estimates & forecasts, for institutional applications, 2021 - 2033 (USD Million)
  • Fig. 32 Sauna market estimates & forecasts, for other commercial applications, 2021 - 2033 (USD Million)
  • Fig. 33 Sauna market: Regional outlook, 2023 & 2030, (USD Million)
  • Fig. 34 Regional marketplace: Key takeaways
  • Fig. 35 Europe sauna market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 36 Germany sauna market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 37 UK sauna market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 38 France sauna market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 39 Italy sauna market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 40 Spain sauna market estimates & forecast, 2021 - 2033 (USD Million)
  • Fig. 41 Key company categorization
  • Fig. 42 Company market share analysis, 2023
  • Fig. 43 Strategic framework of sauna market
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