Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Application (Campaign Management, Search & Discovery), By Organization Size (Large Enterprises, SMEs), By End-use, By Region, And Segment Forecasts, 2023

The global influencer marketing platform market size is anticipated to reach USD 143.10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 33.0% during the forecast period, according to a new report by Grand View Research, Inc. The growth can be attributed to the increasing need for end-to-end solutions for managing influencer-generated content, identifying social influencers, and analyzing influencer marketing campaigns. The elevating demand for these solutions across the industries, such as fashion, retail, cosmetics, and e-commerce, is expected to provide promising growth prospects to the influencer marketing platform market.

The market statistics are being further strengthened by the high adoption rate of virtual influencers based on Computer-Generated Imagery. Virtual influencers use demographic and audience data obtained from various platforms and consumer forums to provide more accurate results. In this regard, the fashion and lifestyle industry offers a wide scope for virtual influencers owing to their ability to stay abreast with fast fashion trends and higher creativity.

The changing content consumption trends are expected to drive the growth of the influencer marketing platform market in the upcoming years. For instance, the increasing demand for Over-The-Top (OTT) media services and their collaboration with influencers for to advertise and promote their content are opening new growth avenues for the influencer marketing platform market.

Apart from the aforementioned factors, the emergence of 5G technologies is also expected to provide an impetus to the influencer marketing platform market. The 5G technology offers improved connectivity and enhances automation of marketing practices, which, in turn, increases media consumption. Besides, 5G will also significantly increase the demand for digital video advertising due to greater bandwidth and connectivity. This will allow influencers to deliver high-resolution 4K video content, faster page loading, and a better click-through rate to the brands.

Influencer Marketing Platform Market Report Highlights:

The influencer management segment is anticipated to observe significant growth during the forecast timeline owing to the increased adoption of influencer marketing strategies by the corporations
The SME segment is expected to grow at the fastest CAGR of 15.7% over the forecast period, owing to the increased adoption in SMEs to implement more efficient and cost-effective marketing strategies
The Asia Pacific is estimated to capture a sizeable revenue share, expanding at a CAGR of over 36.5% during the forecast period due to the entry of numerous influencer marketing startups in China and India

Product Code: GVR-4-68038-159-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
- 1.1.1. Application
- 1.1.2. Organization size
- 1.1.3. End use
- 1.1.4. Regional scope
- 1.1.5. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
- 1.3.1. Purchased database
- 1.3.2. GVR's internal database
- 1.3.3. Secondary route of administrations
- 1.3.4. Primary research
- 1.3.5. Details of primary research
1.4. Information or Data Analysis
1.5. Market Formulation & Validation
1.6. Model Details
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
- 2.2.1. Application outlook
- 2.2.2. Organization size outlook
- 2.2.3. End use outlook
- 2.2.4. Regional outlook
2.3. Competitive Insights

Chapter 3. Influencer Marketing Platform Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Market Dynamics
- 3.3.1. Market driver analysis
- 3.3.2. Market restraint analysis
3.4. Influencer Marketing Platform Market Analysis Tools
- 3.4.1. Industry analysis - Porter's
  - 3.4.1.1. Supplier power
  - 3.4.1.2. Buyer power
  - 3.4.1.3. Substitution threat
  - 3.4.1.4. Threat of new entrant
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Technological landscape
  - 3.4.2.3. Economic landscape

Chapter 4. Influencer Marketing Platform Market: Application Estimates & Trend Analysis

4.1. Influencer Marketing Platform Market: Key Takeaways
4.2. Influencer Marketing Platform Market: Movement & Market Share Analysis, 2022 & 2030
4.3. Campaign management
- 4.3.1. Campaign management market estimates and forecasts, 2017 to 2030 (USD Million)
4.4. Search & discovery
- 4.4.1. Search & discovery market estimates and forecasts, 2017 to 2030 (USD Million)
4.5. Analytics & reporting
- 4.5.1. Analytics & reporting market estimates and forecasts, 2017 to 2030 (USD Million)
4.6. Influencer management
- 4.6.1. Influencer management market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Influencer Marketing Platform Market: Organization Size Estimates & Trend Analysis

5.1. Influencer Marketing Platform Market: Key Takeaways
5.2. Influencer Marketing Platform Market: Movement & Market Share Analysis, 2022 & 2030
5.3. Large enterprises
- 5.3.1. Large enterprises market estimates and forecasts, 2017 to 2030 (USD Million)
5.4. SMEs
- 5.4.1. SMEs market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 6. Influencer Marketing Platform Market: End Use Estimates & Trend Analysis

6.1. Influencer Marketing Platform Market: Key Takeaways
6.2. Influencer Marketing Platform Market: Movement & Market Share Analysis, 2022 & 2030
6.3. Food & entertainment
- 6.3.1. Food & entertainment market estimates and forecasts, 2017 to 2030 (USD Million)
6.4. Sports & fitness
- 6.4.1. Sports & fitness market estimates and forecasts, 2017 to 2030 (USD Million)
6.5. Travel & holiday
- 6.5.1. Travel & holiday market estimates and forecasts, 2017 to 2030 (USD Million)
6.6. Fashion & lifestyle
- 6.6.1. Fashion & lifestyle market estimates and forecasts, 2017 to 2030 (USD Million)
6.7. Others
- 6.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 7. Influencer Marketing Platform Market: Regional Estimates & Trend Analysis

7.1. Regional Outlook
7.2. Influencer Marketing Platform Market by Region: Key Takeaway
7.3. North America
- 7.3.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.3.2. U.S.
  - 7.3.2.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.3.3. Canada
  - 7.3.3.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
7.4. Europe
- 7.4.1. U.K.
  - 7.4.1.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.4.2. Germany
  - 7.4.2.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.4.3. France
  - 7.4.3.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD
7.5. Asia Pacific
- 7.5.1. Japan
  - 7.5.1.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.5.2. China
  - 7.5.2.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.5.3. India
  - 7.5.3.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.5.4. Australia
  - 7.5.4.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.5.5. South Korea
  - 7.5.5.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
7.6. Latin America
- 7.6.1. Brazil
  - 7.6.1.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.6.2. Mexico
  - 7.6.2.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
7.7. MEA
- 7.7.1. South Africa
  - 7.7.1.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.7.2. Saudi Arabia
  - 7.7.2.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)
- 7.7.3. UAE
  - 7.7.3.1. Market estimates and forecasts, 2017 - 2030 (Revenue, USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Market Participant Categorization
- 8.2.1. Speakr
  - 8.2.1.1. Company overview
  - 8.2.1.2. Financial performance
  - 8.2.1.3. Product benchmarking
  - 8.2.1.4. Strategic initiatives
- 8.2.2. Upfluence
  - 8.2.2.1. Company overview
  - 8.2.2.2. Financial performance
  - 8.2.2.3. Product benchmarking
  - 8.2.2.4. Strategic initiatives
- 8.2.3. Aspire
  - 8.2.3.1. Company overview
  - 8.2.3.2. Financial performance
  - 8.2.3.3. Product benchmarking
  - 8.2.3.4. Strategic initiatives
- 8.2.4. Grapevine
  - 8.2.4.1. Company overview
  - 8.2.4.2. Financial performance
  - 8.2.4.3. Product benchmarking
  - 8.2.4.4. Strategic initiatives
- 8.2.5. Mavrck
  - 8.2.5.1. Company overview
  - 8.2.5.2. Financial performance
  - 8.2.5.3. Product benchmarking
  - 8.2.5.4. Strategic initiatives
- 8.2.6. Klear, a Meltwater Offering
  - 8.2.6.1. Company overview
  - 8.2.6.2. Financial performance
  - 8.2.6.3. Product benchmarking
  - 8.2.6.4. Strategic initiatives
- 8.2.7. NEOREACH
  - 8.2.7.1. Company overview
  - 8.2.7.2. Financial performance
  - 8.2.7.3. Product benchmarking
  - 8.2.7.4. Strategic initiatives
- 8.2.8. Traackr, Inc.
  - 8.2.8.1. Company overview
  - 8.2.8.2. Financial performance
  - 8.2.8.3. Product benchmarking
  - 8.2.8.4. Strategic initiatives
- 8.2.9. Webfluential.com
  - 8.2.9.1. Company overview
  - 8.2.9.2. Financial performance
  - 8.2.9.3. Product benchmarking
  - 8.2.9.4. Strategic initiatives
- 8.2.10. hypetap
  - 8.2.10.1. Company overview
  - 8.2.10.2. Financial performance
  - 8.2.10.3. Product benchmarking
  - 8.2.10.4. Strategic initiatives

Product Code: GVR-4-68038-159-7

List of Tables

Table 1 List of abbreviations
Table 2 North America influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 3 North America influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 4 North America influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 5 North America influencer marketing platform market, by region, 2017 - 2030 (USD Million)
Table 6 U.S. influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 7 U.S. influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 8 U.S. influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 9 Canada influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 10 Canada influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 11 Canada influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 12 Europe influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 13 Europe influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 14 Europe influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 15 Europe influencer marketing platform market, by region, 2017 - 2030 (USD Million)
Table 16 Germany influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 17 Germany influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 18 Germany influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 19 UK influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 20 UK influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 21 UK influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 22 France influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 23 France influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 24 France influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 25 Asia Pacific influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 26 Asia Pacific influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 27 Asia Pacific influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 28 Asia Pacific influencer marketing platform market, by region, 2017 - 2030 (USD Million)
Table 29 Japan influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 30 Japan influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 31 Japan influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 32 China influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 33 China influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 34 China influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 35 India influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 36 India influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 37 India influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 38 Australia influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 39 Australia influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 40 Australia influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 41 South Korea influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 42 South Korea influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 43 South Korea influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 44 Latin America influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 45 Latin America influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 46 Latin America influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 47 Latin America influencer marketing platform market, by region, 2017 - 2030 (USD Million)
Table 48 Brazil influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 49 Brazil influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 50 Brazil influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 51 Mexico influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 52 Mexico influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 53 Mexico influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 54 Middle East and Africa influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 55 Middle East and Africa influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 56 Middle East and Africa influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 57 Middle East and Africa influencer marketing platform market, by region, 2017 - 2030 (USD Million)
Table 58 South Africa influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 59 South Africa influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 60 South Africa influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 61 Saudi Arabia influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 62 Saudi Arabia influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 63 Saudi Arabia influencer marketing platform market, by end use, 2017 - 2030 (USD Million)
Table 64 UAE influencer marketing platform market, by application, 2017 - 2030 (USD Million)
Table 65 UAE influencer marketing platform market, by organization size, 2017 - 2030 (USD Million)
Table 66 UAE influencer marketing platform market, by end use, 2017 - 2030 (USD Million)

List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Influencer marketing platform: Market outlook
Fig. 9 Influencer marketing platform: Competitive insights
Fig. 10 Parent market outlook
Fig. 11 Related/ancillary market outlook
Fig. 12 Penetration and growth prospect mapping
Fig. 13 Industry value chain analysis
Fig. 14 Influencer marketing platform market driver impact
Fig. 15 Influencer marketing platform market restraint impact
Fig. 16 Influencer marketing platform market strategic initiatives analysis
Fig. 17 Influencer marketing platform market: Application movement analysis
Fig. 18 Influencer marketing platform market: Application outlook and key takeaways
Fig. 19 Campaign management market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 20 Search & discovery market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 21 Analytics & reporting market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 22 Influencer management market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 23 Influencer marketing platform market: Organization size movement analysis
Fig. 24 Influencer marketing platform market: Organization size outlook and key takeaways
Fig. 25 Large enterprises market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 26 SMEs market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 27 Influencer marketing platform market: End use movement analysis
Fig. 28 Influencer marketing platform market: End use outlook and key takeaways
Fig. 29 Food & entertainment market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 30 Sports & fitness market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 31 Travel & holiday market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 32 Fashion & lifestyle market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 33 Others market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 34 Global influencer marketing platform market: Regional movement analysis
Fig. 35 Global influencer marketing platform market: Regional outlook and key takeaways
Fig. 36 North America market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 37 U.S. market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 38 Canada market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 39 Europe market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 40 U.K. market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 41 Germany market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 42 France market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 43 Asia Pacific market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 44 Japan market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 45 China market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 46 India market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 47 Australia market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 48 South Korea market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 49 Latin America market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 50 Brazil market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 51 Mexico market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 52 Middle East and Africa market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 53 Saudi Arabia market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 54 South Africa market estimates and forecasts, 2017 - 2030 (USD Million)
Fig. 55 UAE market estimates and forecasts, 2017 - 2030 (USD Million)

Influencer Marketing Platform Market Size, Share & Trends Analysis Report By Application (Campaign Management, Search & Discovery), By Organization Size (Large Enterprises, SMEs), By End-use, By Region, And Segment Forecasts, 2023 - 2030

Description

Table of Contents

List of Tables

Influencer Marketing Platform Market Growth & Trends:

Influencer Marketing Platform Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Influencer Marketing Platform Market Variables, Trends & Scope

Chapter 4. Influencer Marketing Platform Market: Application Estimates & Trend Analysis

Chapter 5. Influencer Marketing Platform Market: Organization Size Estimates & Trend Analysis

Chapter 6. Influencer Marketing Platform Market: End Use Estimates & Trend Analysis

Chapter 7. Influencer Marketing Platform Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Landscape

List of Tables

List of Figures