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PUBLISHER: Grand View Research | PRODUCT CODE: 1406001
PUBLISHER: Grand View Research | PRODUCT CODE: 1406001
Virtual Influencer Market Size, Share & Trends Analysis Report By Type (Non-human, Human), By Offering (Solution, Services), By End-use, By Region, And Segment Forecasts, 2023 - 2030
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PAGES: 150 Pages
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Virtual Influencer Market Growth & Trends:
The global virtual influencer market size is expected to reach USD 45.82 billion by 2030, growing at a CAGR of 38.9% from 2023 to 2030, according to a new study by Grand View Research, Inc.Increasing preference from brands to adopt unique marketing strategies that can reach a large potential customer base while generating higher returns on investment is expected to fuel the growth of the market over the forecast period. Moreover, technological progress, particularly in areas such as artificial intelligence and 3D modeling, enhances the realism and functionalities of virtual influencers. With ongoing advancements, it is anticipated that virtual influencers will continue to evolve, becoming increasingly sophisticated and attractive to audiences.
Virtual influencers improve investment returns as they help brands reach out to specific audiences. Brands focus on creating virtual influencers to target specific demographics. They are cost-effective compared to real-life influencers because brands can save on accommodation, travel, and other expenses while working with virtual influencers. In addition, the interactive and immersive experience offered to the audience helps brands build stronger connections with customers, which can augment the market over the forecast period.
Furthermore, virtual influencers provide a higher degree of creative freedom and affordable scalability, which helps to target the right customer. Popular brands, including Prada S.p.A., Puma SE, YOOX Net-a-Porter Group S.p.A., Alibaba.com, and Samsung Electronics Co., Ltd., have developed virtual influencers to promote their products on various social media platforms. In February 2023, Maybelline New York, a cosmetics company, launched their virtual influencer named May to promote their series of Mascara and will assist in future product launches.
Virtual Influencer Market Report Highlights:
- Based on type, the human avatar type segment held the largest market share in 2022. This growth in market share is attributed to the increasing demand for more realistic and relatable virtual influencers
- In terms of offering, the services segment is expected to grow at the fastest CAGR of around 40% over the forecast period. This is attributed to the numerous services offered, which include consultancy, analytics & reporting, and social media management, among others
- Based on end-use, the fashion & lifestyle segment held the largest revenue share in 2022. Brands associated with the fashion and lifestyle sectors find virtual influencers particularly appealing
- The North America market captured the highest market share in 2022. The region is home to some popular social media platforms, which is fueling the market growth in the region
Product Code: GVR-4-68040-175-0
Table of Contents
Chapter 1 Methodology and Scope
- 1.1 Market Segmentation & Scope
- 1.2 Market Definitions
- 1.3 Information Procurement
- 1.3.1 Information Analysis
- 1.3.2 Market Formulation & Data Visualization
- 1.3.3 Data Validation & Publishing
- 1.4 Research Scope and Assumptions
- 1.4.1 List of Data Sources
Chapter 2 Executive Summary
- 2.1 Market Snapshot
- 2.2 Segment Snapshot
- 2.3 Competitive Landscape Snapshot
Chapter 3 Market Variables, Trends & Scope
- 3.1 Market Lineage Outlook
- 3.2 Industry Value Chain Analysis
- 3.3 Market Dynamics
- 3.3.1 Market Driver Analysis
- 3.3.2 Market Restraint Analysis
- 3.3.3 Market Challenges
- 3.3.4 Market Opportunities
- 3.4 Industry Analysis Tools
- 3.4.1 PORTER'S Analysis
- 3.4.2 Macroeconomic Analysis
Chapter 4 Type Estimates & Trend Analysis
- 4.1 Type Movement Analysis & Market Share, 2022 & 2030
- 4.2 Virtual Influencer Market Estimates & Forecast, By Type (USD Billion)
- 4.2.1 Non-human
- 4.2.2 Human Avatar
Chapter 5 Offering Estimates & Trend Analysis
- 5.1 Offering Movement Analysis & Market Share, 2022 & 2030
- 5.2 Virtual Influencer Market Estimates & Forecast, By Offering (USD Billion)
- 5.2.1 Solution
- 5.2.2 Services
Chapter 6 End-use Estimates & Trend Analysis
- 6.1 End-use Movement Analysis & Market Share, 2022 & 2030
- 6.2 Virtual Influencer Market Estimates & Forecast, By End-use (USD Billion)
- 6.2.1 Food & Entertainment
- 6.2.2 Sports & Fitness
- 6.2.3 Banking & Finance
- 6.2.4 Travel & Holiday
- 6.2.5 Fashion & Lifestyle
- 6.2.6 Others
Chapter 7 Regional Estimates & Trend Analysis
- 7.1 Virtual Influencer Market by Region, 2022 & 2030
- 7.2 North America
- 7.2.1 North America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.2.2 U.S.
- 7.2.2.1 U.S. Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.2.3 Canada
- 7.2.3.1 Canada Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.3 Europe
- 7.3.1 Europe Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.3.2 Germany
- 7.3.2.1 Germany Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.3.3 UK
- 7.3.3.1 UK Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.3.4 France
- 7.3.4.1 France Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.3.5 Italy
- 7.3.5.1 Italy Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.3.6 Spain
- 7.3.6.1 Spain Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.4 Asia Pacific
- 7.4.1 Asia Pacific Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.4.2 China
- 7.4.2.1 China Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.4.3 Japan
- 7.4.3.1 Japan Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.4.4 India
- 7.4.4.1 India Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.4.5 Australia
- 7.4.5.1 Australia Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.4.6 South Korea
- 7.4.6.1 South Korea Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.5 Latin America
- 7.5.1 Latin America Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.5.2 Brazil
- 7.5.2.1 Brazil Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.5.3 Mexico
- 7.5.3.1 Mexico Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.6 Middle East & Africa (MEA)
- 7.6.1 MEA Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.6.2 UAE
- 7.6.2.1 UAE Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.6.3 South Africa
- 7.6.3.1 South Africa Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.6.4 Saudi Arabia
- 7.6.4.1 Saudi Arabaia Virtual Influencer Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Chapter 8 Virtual Influencer Market - Competitive Landscape
- 8.1 Key Market Participants
- 8.1.1 Epic Games, Inc.
- 8.1.2 Pinscreen Inc.
- 8.1.3 Soul Machines
- 8.1.4 NEON
- 8.1.5 AI Foundation
- 8.1.6 Dapper Labs, Inc.
- 8.1.7 UneeQ Limited
- 8.1.8 Didimo Inc.
- 8.1.9 Spatial Systems, Inc.
- 8.1.10 DeepBrain AI Inc.
- 8.1.11REBLIKA
- 8.1.12 Ogilvy
- 8.1.13 Cafegroup
- 8.2 Recent Development & Impact Analysis, By Key Market Participants
- 8.3 Company Categorization
- 8.4 Participant's Overview
- 8.5 Financial Performance
- 8.6 Product Benchmarking
- 8.7 Company Heat Map Analysis
- 8.8 Strategy Mapping
- 8.8.1 Expansion
- 8.8.2 Merger & Acquisition
- 8.8.3 Partnerships & Collaborations
- 8.8.4 New Product Launch
- 8.8.5 Research & Development
Product Code: GVR-4-68040-175-0
List of Tables
- Table 1 Global Virtual Influencer Market Revenue Estimates and Forecast, By Type, 2018 - 2030 (USD Million)
- Table 2 Global Virtual Influencer Market Revenue Estimates and Forecast, By Offering, 2018 - 2030 (USD Million)
- Table 3 Global Virtual Influencer Market Revenue Estimates and Forecast, By End-use, 2018 - 2030 (USD Million)
- Table 4 Recent Developments & Impact Analysis, By Key Market Participants
- Table 5 Company Heat Map Analysis
- Table 6 Key Companies undergoing expansions
- Table 7 Key Companies involved in M&As
- Table 8 Key Companies undergoing collaborations
- Table 9 Key Companies launching new products
- Table 10 Key Companies undertaking R&D activities
List of Figures
- Fig. 1 Virtual Influencer Market Segmentation
- Fig. 2 Information Procurement
- Fig. 3 Data Analysis Models
- Fig. 4 Market Formulation and Validation
- Fig. 5 Data Validating & Publishing
- Fig. 6 Market Snapshot
- Fig. 7 Segment Snapshot (1/2)
- Fig. 8 Segment Snapshot (2/2)
- Fig. 9 Competitive Landscape Snapshot
- Fig. 10 Virtual Influencer Market Value, 2022 (USD Million)
- Fig. 11 Virtual Influencer - Industry Value Chain Analysis
- Fig. 12 Virtual Influencer Market Dynamics
- Fig. 13 Virtual Influencer Market: PORTER's Analysis
- Fig. 14 Virtual Influencer Market: PESTEL Analysis
- Fig. 15 Virtual Influencer Market share by Type, 2022 & 2030 (USD Million)
- Fig. 16 Virtual Influencer Market, by Type: Market Share, 2022 & 2030
- Fig. 17 Non-human market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 18 Human Avatar market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 19 Virtual Influencer Market share by Offering, 2022 & 2030 (USD Million)
- Fig. 20 Virtual Influencer Market, by Offering: Market Share, 2022 & 2030
- Fig. 21 Solution market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 22 Services market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 23 Virtual Influencer Market, by End-Use: Key Takeaways
- Fig. 24 Virtual Influencer Market, by End-Use: Market Share, 2022 & 2030
- Fig. 25 Food & Entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 26 Sports & Fitness market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 27 Banking & Finance market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 28 Travel & Holiday market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 29 Fashion & Lifestyle market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
- Fig. 31 Virtual Influencer Market Revenue, by Region, 2022 & 2030 (USD Million)
- Fig. 32 Regional Marketplace: Key Takeaways (1/2)
- Fig. 33 Regional Marketplace: Key Takeaways (2/2)
- Fig. 34 North America Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 35 U.S. Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 36 Canada Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 37 Europe Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 38 Germany Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 39 U.K. Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 40 France Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 41 Italy Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 42 Spain Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 43 Asia Pacific Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 44 China Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 45 Japan Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 46 India Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 47 Australia Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 48 South Korea Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 49 Latin America Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 50 Brazil Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 51 Mexico Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 52 MEA Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD million)
- Fig. 53 UAE Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 54 South Africa Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 55 Saudi Arabia Virtual Influencer Market Estimates and Forecast, 2018 - 2030 (USD Million)
- Fig. 56 Key Company Categorization
- Fig. 57 Company Market Positioning
- Fig. 58 Strategic framework
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