U.S. Car Rental Market Size, Share & Trends Analysis Report By Vehicle Type, By Application, By Booking Mode, And Segment Forecasts, 2025

The U.S. car rental market size was valued at USD 37.88 billion in 2024 and is projected to grow at a CAGR of 7.5% from 2025 to 2030. The increasing demand for tourism-related travel has significantly boosted the market. Travelers, both domestic and international, are opting for rental vehicles to explore destinations with greater flexibility and comfort. This trend is further supported by the rise in leisure and business travel, which has created a consistent need for convenient transportation options. This growth is particularly pronounced in urban centers, tourism hubs, and business corridors.

Following the relaxation of pandemic-related restrictions, the United States has witnessed a resurgence in both domestic and international tourism. According to the U.S. Travel Association, domestic travel spending surpassed pre-pandemic levels in 2023, while inbound travel continued its recovery trajectory. This upswing has directly benefited airport-based and leisure-focused car rental providers, particularly in high-traffic destinations such as Orlando, Las Vegas, and Los Angeles.

Consumers are increasingly valuing flexibility over ownership, particularly in urban environments where the total cost of vehicle ownership-factoring in insurance, parking, and depreciation-has escalated significantly. This trend is further amplified among younger demographics and business travelers who seek convenience and reduced commitment. For instance, Hertz and Enterprise have reported growing interest in subscription-based rental models and short-duration rentals facilitated through mobile apps.

As business travel resumes, albeit selectively, car rental companies are witnessing an uptick in demand from corporate clients, particularly for regional travel and inter-city movement. Companies are also turning to rental fleets to supplement transportation needs for employees in hybrid work models. For example, Avis Budget Group highlighted in its quarterly filings that business travel volume was contributing to revenue stabilization and growth in key markets.

Technological advancements have revolutionized the U.S. car rental industry. Integrating online platforms and mobile applications has streamlined the booking process, making it more accessible and user-friendly. Features such as digital payments, vehicle selection, and app-based unlocking have enhanced customer satisfaction and expanded the market. For instance, Enterprise, National, and Alamo leverage digital platforms and IoT for streamlined booking, contactless operations, and enhanced fleet management.

The adoption of electric vehicles (EVs) in rental fleets is gaining traction. As consumers become more environmentally conscious, rental companies are incorporating EVs to meet the demand for sustainable transportation solutions. This shift aligns with global sustainability goals and attracts eco-minded travelers. For instance, in August 2022, European electric vehicle rental startup UFODrive launched in San Francisco, marking its entry into the U.S. market. The company offers contact-free EV rentals amid high gas prices, rental car shortages, and rising demand for electric vehicles. UFODrive was launched in New York and Austin in October, followed by rapid European growth.

The growing emphasis on hygiene and safety protocols, especially post-pandemic, has increased consumer confidence in car rental services. Companies are investing in sanitization measures and offering diverse vehicle options to cater to varying customer preferences, further driving market growth.

U.S. Car Rental Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. car rental market report based on vehicle type, application, and booking mode:

Vehicle Outlook (Revenue, USD Million, 2018 - 2030)
Luxury cars
Executive cars
Economy cars
SUVs
MUVs
Application Outlook (Revenue, USD Million, 2018 - 2030)
Local usage
Airport transport
Outstation
Others
Booking Mode Outlook (Revenue, USD Million, 2018 - 2030)
Offline/Direct
Online

Product Code: GVR-4-68040-553-6

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Car Rental Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Car Rental Market: Vehicle Type Estimates & Trend Analysis

5.1. U.S. Car Rental Market, Vehicle Type: Key Takeaways
5.2. Vehicle Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Vehicle Type, 2018 - 2030 (USD Million)
- 5.3.1. Luxury Cars
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Executive Cars
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Economy Cars
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. SUVs
  - 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. MUVs
  - 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Car Rental Market: Application Estimates & Trend Analysis

6.1. U.S. Car Rental Market, By Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
- 6.3.1. Local Usage
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Airport Transport
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Outstation
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Others
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. U.S. Car Rental Market: Booking Mode Estimates & Trend Analysis

7.1. U.S. Car Rental Market, Booking Mode: Key Takeaways
7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, By Booking Mode, 2018 - 2030 (USD Million)
- 7.3.1. Online
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Offline/Direct
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. U.S. Car Rental Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Service Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Enterprise Holdings, Inc.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Service Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. The Hertz Corporation
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Service Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Avis Budget Group
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Service Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Sixt
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Service Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Fox Rent A Car
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Service Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Turo
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Service Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Getaround
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Service Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Midway Car Rental
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Service Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Dollar
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Service Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Europcar
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Service Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-553-6

List of Tables

Table 1 U.S. car rental market: Key market driver analysis
Table 2 U.S. car rental market: Key market restraint analysis
Table 3 U.S. car rental market estimates & forecast, by vehicle type (USD Million)
Table 4 U.S. luxury rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
Table 5 U.S. executive rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
Table 6 U.S. economy rental cars rental market estimates & forecasts, 2018 - 2030 (USD Million)
Table 7 U.S. SUVS rental car market estimates & forecasts, 2018 - 2030 (USD Million)
Table 8 U.S. MUVs rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
Table 9 U.S. car rental market estimates & forecast, by application (USD Million)
Table 10 U.S. car rental market estimates & forecast, for local usage, 2018 - 2030 (USD Million)
Table 11 U.S. car rental market estimates & forecast, for airport transport, 2018 - 2030 (USD Million)
Table 12 U.S. car rental market estimates & forecast, for outstation, 2018 - 2030 (USD Million)
Table 13 U.S. car rental market estimates & forecast, for others application, 2018 - 2030 (USD Million)
Table 14 U.S. car rental market estimates & forecast, by booking mode (USD Million)
Table 15 U.S. car rental market estimates and forecast through online, 2018 - 2030 (USD Million)
Table 16 U.S. car rental market estimates and forecast, through offline/direct, 2018 - 2030 (USD Million)
Table 17 Recent developments & impact analysis, by key market participants
Table 18 Company market share, 2024 (%)
Table 19 Company heat map analysis, 2024
Table 20 Companies implementing key strategies

List of Figures

Fig. 1 U.S. car rental market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Parent industry and US car rental market size, 2024 (USD Million)
Fig. 11 U.S. car rental market: Value chain analysis
Fig. 12 U.S. car rental market: Dynamics
Fig. 13 U.S. car rental market: Porter's five forces analysis
Fig. 14 U.S. car rental market, by vehicle type: Key takeaways
Fig. 15 U.S. car rental market: Vehicle Type movement analysis, 2024 & 2030 (%)
Fig. 16 U.S. luxury rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 17 U.S. executive rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 U.S. economy rental cars rental market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 U.S. SUVS rental car market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 U.S. MUVs rental cars market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 U.S. car rental market, by application: Key takeaways
Fig. 22 U.S. car rental market: Application movement analysis, 2024 & 2030 (%)
Fig. 23 U.S. car rental market estimates & forecast, for local usage, 2018 - 2030 (USD Million)
Fig. 24 U.S. car rental market estimates & forecast, for airport transport, 2018 - 2030 (USD Million)
Fig. 25 U.S. car rental market estimates & forecast, for outstation, 2018 - 2030 (USD Million)
Fig. 26 U.S. car rental market estimates & forecast, for others applications, 2018 - 2030 (USD Million)
Fig. 27 U.S. car rental market, by booking mode: Key takeaways
Fig. 28 U.S. car rental market: Booking Mode movement analysis, 2024 & 2030 (%)
Fig. 29 U.S. car rental market estimates and forecast through online, 2018 - 2030 (USD Million)
Fig. 30 U.S. car rental market estimates and forecast, through offline/direct, 2018 - 2030 (USD Million)
Fig. 31 Key company categorization
Fig. 32 Company market share analysis, 2024
Fig. 33 Strategic framework of US car rental market

U.S. Car Rental Market Size, Share & Trends Analysis Report By Vehicle Type, By Application, By Booking Mode, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

U.S. Car Rental Market Size & Trends:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Car Rental Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. U.S. Car Rental Market: Vehicle Type Estimates & Trend Analysis

Chapter 6. U.S. Car Rental Market: Application Estimates & Trend Analysis

Chapter 7. U.S. Car Rental Market: Booking Mode Estimates & Trend Analysis

Chapter 8. U.S. Car Rental Market: Competitive Analysis

List of Tables

List of Figures