PUBLISHER: Grand View Research | PRODUCT CODE: 1726396
PUBLISHER: Grand View Research | PRODUCT CODE: 1726396
Europe Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books, Board Games & Toys, Posters And Others), By Distribution Channel, By Country, And Segment Forecasts, 2025 - 2030
Europe Anime Merchandising Market Growth & Trends:
The Europe anime merchandising market size is estimated to reach USD 2,009.7 million by 2030, registering to grow at a CAGR of 11.8% from 2025 to 2030 according to a new report by Grand View Research, Inc. This growth is attributed to the rising popularity of anime content among the European population. Countries including Germany, France, and the U.K. are among the top countries in Europe with large audiences of anime series. Fans interested in collecting souvenirs and other collectibles related to their favorite anime series are favoring market expansion.
In addition, the rising number of anime conventions in European countries, such as the Japan Expo in Paris, DoKomi in Germany, and SunnyCon Anime Expo in the U.K., is creating opportunities for the anime merchandising market. These conventions/events allow fans to meet their favorite characters and purchase licensed merchandise. The rise of social media helps to make it easier for fans and anime enthusiasts around the globe to connect with their favorite anime franchises and characters. The usage of social media by anime fans creates demand for creative and unique merchandise according to the trend.
Anime culture has seen a significant increase in popularity among the younger generation in recent years. It presents a unique opportunity for businesses looking to tap into this growing market. Anime, originated in Japan, has become a global phenomenon, with millions of fans worldwide. Its appeal lies in its unique storytelling style, vibrant visuals, and relatable characters. The younger generation has taken a keen interest in anime, with many considering it a form of escapism from the real world. Businesses can attract customers by offering products and services that cater to the anime-loving crowd. Products can include merchandise such as t-shirts, posters, and figurines, and events and experiences catering to anime fandom.
Platforms like Netflix, Hulu, and Crunchyroll offer a wide range of anime shows and movies, making it easier for fans to access their favorite shows from anywhere. This convenience has made it easier for younger generations to discover new anime titles and explore the anime world. Another factor that has contributed to the rise of anime culture is the influence of social media. Platforms like Twitter, Instagram, and TikTok have made it easier for fans to share their love for anime and connect with like-minded individuals. Social media has created a sense of community among anime fans and has given them a platform to express their creativity through fan art, cosplay, and other forms of fan content. The diverse storytelling and animation styles of anime have also played a significant role in its popularity. Anime offers a range of genres, including action, romance, comedy, and horror. Each genre has its unique storytelling style, which makes it appealing to a broader audience.
Europe Anime Merchandising Market Report Highlights:
- The figurine segment recorded the largest revenue share of over 37% in 2024. This growth is driven by the growing collectible culture.
- The e-commerce segment recorded the largest revenue share in 2024. This growth is primarily driven by the convenience and accessibility offered by digital platforms.
- The brick & mortar segment is expected to register the highest CAGR from 2025 to 2030.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definitions
- 1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
- 1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Europe Anime Merchandising Market Snapshot
- 2.2. Europe Anime Merchandising Market- Segment Snapshot (1/2)
- 2.3. Europe Anime Merchandising Market- Segment Snapshot (2/2)
- 2.4. Europe Anime Merchandising Market- Competitive Landscape Snapshot
Chapter 3. Europe Anime Merchandising Market - Industry Outlook
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Deployment Analysis - Porter's
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political landscape
- 3.4.2.2. Economic landscape
- 3.4.2.3. Social landscape
- 3.4.2.4. Technological landscape
- 3.4.2.5. Environmental landscape
- 3.4.2.6. Legal landscape
- 3.4.1. Deployment Analysis - Porter's
Chapter 4. Europe Anime Merchandising Market: Product Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Europe Anime Merchandising Market: Product Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Figurine
- 4.3.1. Figurine Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 4.4. Clothing
- 4.4.1. Clothing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 4.5. Books
- 4.5.1. Books Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 4.6. Board Games & Toys
- 4.6.1. Board Games & Toys Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 4.7. Posters
- 4.7.1. Posters Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 4.8. Others
- 4.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
Chapter 5. Europe Anime Merchandising Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Europe Anime Merchandising Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. E-Commerce (Online)
- 5.3.1. E-Commerce (Online) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
- 5.4. Brick & Mortar (Offline)
- 5.4.1. Brick & Mortar (Offline) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD million)
Chapter 6. Regional Estimates & Trend Analysis
- 6.1. Europe Anime Merchandising Market by Region, 2024 & 2030
- 6.1.1. U.K.
- 6.1.1.1. U.K. Anime Merchandising Market Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.1.2. Germany
- 6.1.2.1. Germany Anime Merchandising Market Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.1.3. France
- 6.1.3.1. France Anime Merchandising Market Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.1.4. Western Europe
- 6.1.4.1. Western Europe Anime Merchandising Market Estimates and Forecasts, 2018 - 2030 (USD million)
- 6.1.1. U.K.
Chapter 7. Europe Anime Merchandising Market - Competitive Landscape
- 7.1. Company Categorization
- 7.2. Company Market Positioning
- 7.3. Company Heat Map Analysis
- 7.4. Company Profiles/Listing
- 7.4.1. Kotobukiya Co., Ltd.
- 7.4.1.1. Participant's Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Product Benchmarking
- 7.4.1.4. Recent Developments
- 7.4.2. Bandai Namco Entertainment Co., Ltd.
- 7.4.2.1. Participant's Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Product Benchmarking
- 7.4.2.4. Recent Developments
- 7.4.3. Good Smile Company, Inc.
- 7.4.3.1. Participant's Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Product Benchmarking
- 7.4.3.4. Recent Developments
- 7.4.4. The Walt Disney Company
- 7.4.4.1. Participant's Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Product Benchmarking
- 7.4.4.4. Recent Developments
- 7.4.5. Toei Animation Co. Ltd.
- 7.4.5.1. Participant's Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Product Benchmarking
- 7.4.5.4. Recent Developments
- 7.4.6. Tokyopop
- 7.4.6.1. Participant's Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Product Benchmarking
- 7.4.6.4. Recent Developments
- 7.4.7. Dekai Ltd.
- 7.4.7.1. Participant's Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Product Benchmarking
- 7.4.7.4. Recent Developments
- 7.4.8. Yokaiju Ltd
- 7.4.8.1. Participant's Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Product Benchmarking
- 7.4.8.4. Recent Developments
- 7.4.9. Threadheads
- 7.4.9.1. Participant's Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Product Benchmarking
- 7.4.9.4. Recent Developments
- 7.4.10. Crunchyroll (Sony Music Entertainment)
- 7.4.10.1. Participant's Overview
- 7.4.10.2. Financial Performance
- 7.4.10.3. Product Benchmarking
- 7.4.10.4. Recent Developments
- 7.4.11. Etsy, Inc.
- 7.4.11.1. Participant's Overview
- 7.4.11.2. Financial Performance
- 7.4.11.3. Product Benchmarking
- 7.4.11.4. Recent Developments
- 7.4.12. Anime Limited
- 7.4.12.1. Participant's Overview
- 7.4.12.2. Financial Performance
- 7.4.12.3. Product Benchmarking
- 7.4.12.4. Recent Developments
- 7.4.13. Anime Bluray
- 7.4.13.1. Participant's Overview
- 7.4.13.2. Financial Performance
- 7.4.13.3. Product Benchmarking
- 7.4.13.4. Recent Developments
- 7.4.14. Otakuhype
- 7.4.14.1. Participant's Overview
- 7.4.14.2. Financial Performance
- 7.4.14.3. Product Benchmarking
- 7.4.14.4. Recent Developments
- 7.4.15. Otaku World Ltd
- 7.4.15.1. Participant's Overview
- 7.4.15.2. Financial Performance
- 7.4.15.3. Product Benchmarking
- 7.4.15.4. Recent Developments
- 7.4.16. Akibashi
- 7.4.16.1. Participant's Overview
- 7.4.16.2. Financial Performance
- 7.4.16.3. Product Benchmarking
- 7.4.16.4. Recent Developments
- 7.4.17. Curibo
- 7.4.17.1. Participant's Overview
- 7.4.17.2. Financial Performance
- 7.4.17.3. Product Benchmarking
- 7.4.17.4. Recent Developments
- 7.4.18. Anime Republic
- 7.4.18.1. Participant's Overview
- 7.4.18.2. Financial Performance
- 7.4.18.3. Product Benchmarking
- 7.4.18.4. Recent Developments
- 7.4.19. Max Factory, Inc.
- 7.4.19.1. Participant's Overview
- 7.4.19.2. Financial Performance
- 7.4.19.3. Product Benchmarking
- 7.4.19.4. Recent Developments
- 7.4.1. Kotobukiya Co., Ltd.
List of Tables
- Table 1 Europe anime merchandising market size estimates & forecasts 2018 - 2030 (USD Million)
- Table 2 Europe anime merchandising market, by region 2018 - 2030 (USD Million)
- Table 3 Europe anime merchandising market, by product, 2018 - 2030 (USD Million)
- Table 4 Europe anime merchandising market, by distribution channel, 2018 - 2030 (USD Million)
- Table 5 Figurine anime merchandising market, by region 2018 - 2030 (USD Million)
- Table 6 Clothing anime merchandising market, by region 2018 - 2030 (USD Million)
- Table 7 Books anime merchandising market, by region 2018 - 2030 (USD Million)
- Table 8 Board games & toys anime merchandising market, by region 2018 - 2030 (USD Million)
- Table 9 Posters anime merchandising market, by region 2018 - 2030 (USD Million)
- Table 10 Others (accessories) anime merchandising market, by region 2018 - 2030 (USD Million)
- Table 11 U.K. anime merchandising market, by product 2018 - 2030 (USD Million)
- Table 12 U.K. anime merchandising market, by distribution channel 2018 - 2030 (USD Million)
- Table 13 Germany anime merchandising market, by product 2018 - 2030 (USD Million)
- Table 14 Germany anime merchandising market, by distribution channel 2018 - 2030 (USD Million)
- Table 15 France anime merchandising market, by product 2018 - 2030 (USD Million)
- Table 16 France anime merchandising market, by distribution channel 2018 - 2030 (USD Million)
- Table 17 Western Europe anime merchandising market, by product 2018 - 2030 (USD Million)
- Table 18 Western Europe anime merchandising market, by distribution channel 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Europe anime merchandising market segmentation
- Fig. 2 Information procurement
- Fig. 3 Data analysis models
- Fig. 4 Market formulation and validation
- Fig. 5 Data validating & publishing
- Fig. 6 Europe anime merchandising market snapshot
- Fig. 7 Europe anime merchandising market segment snapshot
- Fig. 8 Europe anime merchandising market competitive landscape snapshot
- Fig. 9 Market research process
- Fig. 10 Market driver relevance analysis (current & future impact)
- Fig. 11 Market restraint relevance analysis (current & future impact)
- Fig. 12 Anime merchandising market, by product, key takeaways, 2018 - 2030 revenue (USD Million)
- Fig. 13 Europe anime merchandising market, by product: market share, 2024 & 2030
- Fig. 14 Figurine market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 15 Clothing market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 16 Books market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 17 Board Games & Toys market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Posters market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 19 Others market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 20 Europe anime merchandising market, by distribution channel, key takeaways, 2018 - 2030 revenue (USD Million)
- Fig. 21 Europe anime merchandising market, by distribution channel: market share, 2024 & 2030
- Fig. 22 E-Commerce (Online) market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 23 Brick & Mortar (Offline)market estimates & forecasts, 2018 - 2030 (USD Million)
- Fig. 24 Regional marketplace: key takeaways
- Fig. 25 Germany anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 26 U.K. anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 27 France anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 28 Western Europe anime merchandising market estimates & forecast, 2018 - 2030 (USD Million)
- Fig. 29 Key company categorization
- Fig. 30 Strategy framework
