Wallpaper Market Size, Share & Trends Analysis Report By Product (Vinyl, Nonwoven, Paper, Fabric), By End Use (Residential, Commercial), By Region (North America, Asia Pacific), And Segment Forecasts, 2025

The global wallpaper market size is expected to reach USD 2.44 billion in 2030 and is expected to grow at a CAGR of 4.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth is primarily driven by the rising disposable income, the growing trend of home remodeling, and the major initiatives taken by market players to offer a variety of products. Commercial uses of wallpaper in hotels, restaurants, and hospitals across the globe are expected to boost the growth of the residential wallpaper industry.

The market is highly competitive due to the presence of a high number of companies with vast strong brand images, geographic presence, and wide distribution networks. Market players are expected to increase their focus on innovation with increasing R&D activities. For instance, in September 2020, AS Creation Tapeten AG revised the online shop with new functions like motifs and room configurators. These functions allow digital prints to be applied to individual walls and wallpapers.

Key players in the industry are concentrating on the launch of eco-friendly and aesthetically pleasing wallpaper in different designs and styles. Consumers are preferring peel and stick wallpapers as these are easy to use. Various firms are implementing strategies such as partnerships and acquisitions to gain market share. For instance, Blik Inc. introduced new self-adhesive removable wallpapers with new designs and sizes for interiors and exteriors, accelerating the sales of removable wallpaper.

North America held the largest revenue share in 2023, owing to the rise in the inclination of people in North America toward home renovation projects that includes personalizing according to their needs and recent trends. For instance, according to a remodeling survey from the National Association of Home Builders, 40% of the houses in North America are more than 50 years old anticipating there will be an increase in renovation spending in the coming years.

Additionally, the rising number of hypermarkets, specialty food stores, and supermarkets across the globe has significantly boosted the adoption of Residential Wallpapers. According to the Food Institute, Costco is expected to open around 22 new warehouses each year, with 75% of them located in the U.S. The retailer also plans to open three new stores in Bradenton, Florida; Bismarck, North Dakota; and Plainfield, Illinois. Similarly, Walmart invested billions in new stores and improvements throughout 2019.

Wallpaper Market Report Highlights:

With extended periods spent at home due to work-from-home options, individuals sought to enhance their living environments, resulting in increased interest in home decor and renovations
The wallpaper industry is among the many industries that will be significantly impacted by U.S. President Trump's recent imposition of tariffs on Chinese imports, which can reach up to 145%.
Vinyl-based wallpaper dominated the global market with the largest revenue share of around 36.2% in 2024. The growth of the product is increasing due to its hassle-free cleaning nature and high-traffic spaces
Wallpaper sales for commercial applications led the global market with a share of around 52.5% in 2024. Growing urbanization, coupled with the expansion of supermarkets and hypermarkets to further extend their reach to maximum consumers
North America wallpaper market dominated the global industry in 2024 with a revenue share of over 36.65%

Product Code: GVR-4-68039-471-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
2.4. Competitive Landscape Snapshot

Chapter 3. Wallpaper Market: Industry Outlook

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Manufacturing Trends & Outlook
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis - Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Wallpaper Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings

Chapter 5. Wallpaper Market: Product Estimates & Trend Analysis

5.1. Product Movement Analysis & Market Share, 2024 & 2030
5.2. Wallpaper Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
- 5.2.1. Vinyl
  - 5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.2.2. Nonwoven
  - 5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.2.3. Paper
  - 5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.2.4. Fabric
  - 5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.2.5. Others
  - 5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Wallpaper Market: End Use Estimates & Trend Analysis

6.1. End-use Movement Analysis & Market Share, 2024 & 2030
6.2. Wallpaper Market Estimates & Forecast, By End-use, 2018 to 2030 (USD Million)
- 6.2.1. Residential
  - 6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.2.2. Commercial
  - 6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Wallpaper Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2024 & 2030
7.2. North America
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
  - 7.2.2.1. Key country dynamics
  - 7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Key country dynamics
  - 7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
  - 7.2.4.1. Key country dynamics
  - 7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Germany
  - 7.3.2.1. Key country dynamics
  - 7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. UK
  - 7.3.3.1. Key country dynamics
  - 7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Spain
  - 7.3.4.1. Key country dynamics
  - 7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Italy
  - 7.3.5.1. Key country dynamics
  - 7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.6. France
  - 7.3.6.1. Key country dynamics
  - 7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.2. China
  - 7.4.2.1. Key country dynamics
  - 7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.3. India
  - 7.4.3.1. Key country dynamics
  - 7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.4. Japan
  - 7.4.4.1. Key country dynamics
  - 7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.5. South Korea.
  - 7.4.5.1. Key country dynamics
  - 7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.4.6. Australia & New Zealand
  - 7.4.6.1. Key country dynamics
  - 7.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
- 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
  - 7.5.2.1. Key country dynamics
  - 7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
- 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.2. South Africa
  - 7.6.2.1. Key country dynamics
  - 7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.3. Saudi Arabia
  - 7.6.3.1. Key country dynamics
  - 7.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Sangetsu Corporation
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Benchmarking
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. York Wall Coverings Inc.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Benchmarking
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Brewster Wallpaper Corporation
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Benchmarking
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. F. Schumacher & Co.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Benchmarking
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. AS Creation Tapeten AG.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Benchmarking
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Osborne & Little
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Benchmarking
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. The Romo Group
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Benchmarking
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Grandeco
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Benchmarking
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. 4walls
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Benchmarking
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Asian Paints
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Benchmarking
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68039-471-1

List of Tables

1. Wallpaper market: Key driver impact analysis
2. Wallpaper market: Key restraint impact analysis
3. Wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
4. Vinyl wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
5. Non-woven wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
6. Paper wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
7. Fabric wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
8. Other wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
9. Wallpaper market estimates & forecast, by end-use, 2018 - 2030 (USD Million)
10. Wallpaper market estimates and forecast, for residential end use, 2018 - 2030 (USD Million)
11. Wallpaper market estimates and forecast, for commercial end use, 2018 - 2030 (USD Million)
12. Wallpaper market estimates & forecast, by region, 2018 - 2030 (USD Million)
13. North America wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
14. North America wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
15. North America wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
16. U.S. macro-economic outlay
17. U.S. wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
18. U.S. wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
19. U.S. wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
20. Canada macro-economic outlay
21. Canada wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
22. Canada wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
23. Canada wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
24. Mexico macro-economic outlay
25. Mexico wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
26. Mexico wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
27. Mexico wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
28. Europe wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
29. Europe wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
30. Europe wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
31. UK macro-economic outlay
32. UK wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
33. UK wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
34. UK wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
35. Germany macro-economic outlay
36. Germany wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
37. Germany wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
38. Germany wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
39. France macro-economic outlay
40. France wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
41. France wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
42. France wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
43. Italy macro-economic outlay
44. Italy wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
45. Italy wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
46. Italy wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
47. Spain macro-economic outlay
48. Spain wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
49. Spain wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
50. Spain wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
51. Asia Pacific wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
52. Asia Pacific wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
53. Asia Pacific wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
54. China macro-economic outlay
55. China wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
56. China wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
57. China wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
58. India macro-economic outlay
59. India wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
60. India wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
61. India wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
62. Japan macro-economic outlay
63. Japan wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
64. Japan wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
65. Japan wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
66. Australia & New Zealand macro-economic outlay
67. Australia & New Zealand wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
68. Australia & New Zealand wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
69. Australia & New Zealand wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
70. South Korea macro-economic outlay
71. South Korea wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
72. South Korea wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
73. South Korea wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
74. Central & South America wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
75. Central & South America wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
76. Central & South America wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
77. Brazil macro-economic outlay
78. Brazil wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
79. Brazil wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
80. Brazil wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
81. Middle East & Africa wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
82. Middle East & Africa wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
83. Middle East & Africa wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
84. South Africa macro-economic outlay
85. South Africa wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
86. South Africa wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
87. South Africa wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
88. Saudi Arabia macro-economic outlay
89. Saudi Arabia wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
90. Saudi Arabia wallpaper market estimates and forecast, by product, 2018 - 2030 (USD Million)
91. Saudi Arabia wallpaper market estimates and forecast, by end-use, 2018 - 2030 (USD Million)
92. Recent developments & impact analysis, by key market participants
93. Company market share, 2024 (Value % share)

List of Figures

1. Wallpaper market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market Snapshot
7. Segment Snapshot
8. Competitive Landscape Snapshot
9. Wall coverings market value, 2024 (USD Billion)
10. Wallpaper market - Industry value chain analysis
11. Wallpaper market dynamics
12. Wallpaper market: Porter's analysis
13. Factors affecting buying decisions
14. Wallpaper market, by product: Key takeaways
15. Wallpaper market, by product: Market share, 2024 & 2030
16. Vinyl wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
17. Nonwoven wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
18. Paper wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
19. Fabric wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
20. Other wallpaper market estimates and forecast, 2018 - 2030 (USD Million)
21. Wallpaper market, by end-use: Key takeaways
22. Wallpaper market, by end-use: Market share, 2024 & 2030
23. Wallpaper market estimates and forecast, for residential end use, 2018 - 2030 (USD Million)
24. Wallpaper market estimates and forecast, for commercial end use, 2018 - 2030 (USD Million)
25. Wallpaper market revenue, by region, 2024 & 2030
26. Regional marketplace: Key takeaways
27. North America wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
28. U.S. wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
29. Canada wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
30. Europe wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
31. UK wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
32. Germany wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
33. France wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
34. Spain wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
35. Italy wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
36. Asia Pacific wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
37. China wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
38. India wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
39. Japan wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
40. South Korea wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
41. Australia & New Zealand wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
42. Central & South America wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
43. Brazil wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
44. Middle East & Africa wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
45. South Africa wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
46. Saudi Arabia wallpaper market estimates & forecast, 2018 - 2030 (USD Million)
47. Key company categorization
48. Company market share analysis, 2024
49. Strategic framework

Wallpaper Market Size, Share & Trends Analysis Report By Product (Vinyl, Nonwoven, Paper, Fabric), By End Use (Residential, Commercial), By Region (North America, Asia Pacific), And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Wallpaper Market Growth & Trends:

Wallpaper Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Wallpaper Market: Industry Outlook

Chapter 4. Wallpaper Market: Consumer Behavior Analysis

Chapter 5. Wallpaper Market: Product Estimates & Trend Analysis

Chapter 6. Wallpaper Market: End Use Estimates & Trend Analysis

Chapter 7. Wallpaper Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures