PUBLISHER: Grand View Research | PRODUCT CODE: 1772204
PUBLISHER: Grand View Research | PRODUCT CODE: 1772204
U.S. Mobile Value Added Services Market Size, Share & Trends Analysis Report By Solution, By End Use (Consumers, Enterprises), By Vertical (BFSI, Media and Entertainment, Telecom & IT, Retail & E-commerce, Healthcare), And Segment Forecasts, 2025 - 2033
U.S. Mobile Value Added Services Market Summary
The U.S. mobile value added services market size was estimated at USD 223.39 billion in 2024 and is projected to reach USD 532.13 billion by 2033, growing at a CAGR of 10.5% from 2025 to 2033. The rollout of 5G across the U.S. significantly enhances the performance of mobile value-added services by enabling ultra-low latency, faster speeds, and greater device connectivity. This drives the adoption of advanced services such as real-time mobile gaming, AR/VR-based infotainment, and high-definition video streaming. U.S. telecom companies are actively leveraging 5G to introduce new VAS experiences, particularly targeting enterprise clients in sectors such as healthcare, logistics, and manufacturing. The high penetration of 5G-compatible devices is expected to further fuel demand for data-intensive VAS offerings.
Mobile financial services are rapidly gaining ground in the U.S. as consumers seek faster, contactless, and more secure ways to transact. Mobile wallets such as Apple Pay and Google Wallet dominate the landscape, with increasing integration into retail, transit, and peer-to-peer payment ecosystems. Telecom providers are forming fintech partnerships to embed financial VAS into mobile platforms, especially targeting underserved and younger demographics. The growing comfort with digital payments post-COVID has made this one of the most promising growth areas within the U.S. mobile value added services industry.
In the U.S., mobile advertising continues to surge, driven by the shift of media consumption to smartphones and the growing effectiveness of AI-driven personalization. Advertisers use location-based services, behavioral analytics, and programmatic ad platforms to deliver more targeted and engaging ads. Telecom carriers are capitalizing on this by offering branded VAS bundles that include sponsored content, app promotions, and real-time marketing alerts. Evolving privacy regulations are driving U.S. companies to invest in consent-based data strategies to balance personalization and compliance, thereby driving the market's growth.
The U.S. market is witnessing strong demand for smart home VAS integrated with IoT, including remote control of appliances, home security, energy management, and health monitoring. Telecom operators are bundling these services with mobile and broadband plans, offering centralized control through mobile apps. Consumer interest in convenience, safety, and energy efficiency is pushing the adoption of such services, especially among homeowners. The expanding IoT ecosystem in the U.S. creates new opportunities for telecom companies through bundled and subscription-based VAS, thereby driving the growth of the market.
With the rise of hybrid and remote work models in the U.S., enterprises increasingly rely on mobile VAS for employee communication, collaboration, and data access. Services such as secure messaging, mobile CRM, video conferencing, and cloud integration are being adopted across industries, including finance, education, and healthcare. U.S. telecom providers are partnering with software vendors to deliver customized enterprise VAS that support productivity and compliance. This trend will continue as organizations prioritize flexibility, security, and mobile-first strategies in their digital transformation efforts.
U.S. Mobile Value Added Services Market Report Segmentation
This report forecasts revenue growth at a country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. mobile value added services market report based on solution, end use and vertical:
- Solution Outlook (Revenue, USD Million, 2021 - 2033)
- Short Messaging Service (SMS)
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Location Based Services
- Mobile Infotainment
- Multimedia Messaging Service (MMS)
- End Use Outlook (Revenue, USD Million, 2021 - 2033)
- Consumers
- Enterprises
- Vertical Outlook (Revenue, USD Million, 2021 - 2033)
- BFSI
- Media and Entertainment
- Telecom & IT
- Retail & E-commerce
- Healthcare
- Government
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. Country Based Segment Share Calculation
- 1.8. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. U.S. Mobile Value Added Services Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. U.S. Mobile Value Added Services Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic and social landscape
- 3.3.2.3. Technological landscape
- 3.3.1. Industry Analysis - Porter's
Chapter 4. U.S. Mobile Value Added Services Market: Solution Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. U.S. Mobile Value Added Services Market: Solution Movement Analysis, 2024 & 2033 (USD Million)
- 4.3. Short Messaging Service (SMS)
- 4.3.1. Short Messaging Service (SMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.4. Mobile Email & IM
- 4.4.1. Mobile Email & IM Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.5. Mobile Money
- 4.5.1. Mobile Money Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.6. Mobile Advertising
- 4.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.7. Location Based Services
- 4.7.1. Location Based Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.8. Mobile Infotainment
- 4.8.1. Mobile Infotainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.9. Multimedia Messaging Service (MMS)
- 4.9.1. Multimedia Messaging Service (MMS) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 5. U.S. Mobile Value Added Services Market: End Use Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. U.S. Mobile Value Added Services Market: End Use Movement Analysis, 2024 & 2033 (USD Million)
- 5.3. Consumers
- 5.3.1. Consumers Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.4. Enterprises
- 5.4.1. Enterprises Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 6. U.S. Mobile Value Added Services Market: Vertical Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. U.S. Mobile Value Added Services Market: Vertical Movement Analysis, 2024 & 2033 (USD Million)
- 6.3. BFSI
- 6.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.4. Media and Entertainment
- 6.4.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.5. Telecom & IT
- 6.5.1. Telecom & IT Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.6. Retail & E-commerce
- 6.6.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.7. Healthcare
- 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.8. Government
- 6.8.1. Government Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.9. Others
- 6.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 7. Competitive Landscape
- 7.1. Company Categorization
- 7.2. Company Market Positioning
- 7.3. Company Heat Map Analysis
- 7.4. Company Profiles/Listing
- 7.4.1. Google
- 7.4.1.1. Participant's Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Product Benchmarking
- 7.4.1.4. Strategic Initiatives
- 7.4.2. Apple Inc.
- 7.4.2.1. Participant's Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Product Benchmarking
- 7.4.2.4. Strategic Initiatives
- 7.4.3. AT&T Inc.
- 7.4.3.1. Participant's Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Product Benchmarking
- 7.4.3.4. Strategic Initiatives
- 7.4.4. Verizon Communications Inc.
- 7.4.4.1. Participant's Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Product Benchmarking
- 7.4.4.4. Strategic Initiatives
- 7.4.5. Vodafone Group Plc
- 7.4.5.1. Participant's Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Product Benchmarking
- 7.4.5.4. Strategic Initiatives
- 7.4.6. T-Mobile US
- 7.4.6.1. Participant's Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Product Benchmarking
- 7.4.6.4. Strategic Initiatives
- 7.4.7. OnMobile Global
- 7.4.7.1. Participant's Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Product Benchmarking
- 7.4.7.4. Strategic Initiatives
- 7.4.8. Telenity
- 7.4.8.1. Participant's Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Product Benchmarking
- 7.4.8.4. Strategic Initiatives
- 7.4.9. Comviva Technologies
- 7.4.9.1. Participant's Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Product Benchmarking
- 7.4.9.4. Strategic Initiatives
- 7.4.1. Google
List of Tables
- Table 1 U.S. mobile value added services market revenue estimates and forecast, by solution, 2021 - 2033 (USD Million)
- Table 2 U.S. mobile value added services market revenue estimates and forecast, by end use, 2021 - 2033 (USD Million)
- Table 3 U.S. mobile value added services market revenue estimates and forecast, by vertical, 2021 - 2033 (USD Million)
- Table 4 Company heat map analysis
- Table 5 Key companies involved in M&As
- Table 6 Key companies pursuing partnerships & collaborations
- Table 7 Key companies focusing on new product/service launches
List of Figures
- Fig. 1 U.S. Mobile Value Added Services market segmentation
- Fig. 2 Market research process
- Fig. 3 Information procurement
- Fig. 4 Primary research pattern
- Fig. 5 Market research approaches
- Fig. 6 Value chain-based sizing & forecasting
- Fig. 7 Parent market analysis
- Fig. 8 Market formulation & validation
- Fig. 9 U.S. Mobile Value Added Services market snapshot
- Fig. 10 U.S. Mobile Value Added Services market segment snapshot
- Fig. 11 U.S. Mobile Value Added Services market competitive landscape snapshot
- Fig. 12 Market research process
- Fig. 13 Market driver relevance analysis (Current & future impact)
- Fig. 14 Market restraint relevance analysis (Current & future impact)
- Fig. 15 U.S. Mobile Value Added Services market, Solution outlook key takeaways (USD Million)
- Fig. 16 U.S. Mobile Value Added Services market, Solution movement analysis 2024 & 2033 (USD Million)
- Fig. 17 Short Messaging Service (SMS) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 18 Mobile Email & IM market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 19 Mobile Money market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 20 Mobile Advertising market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 21 Location Based Services market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 22 Mobile Infotainment market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 23 Multimedia Messaging Service (MMS) market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 24 U.S. Mobile Value Added Services market: End Use outlook key takeaways (USD Million)
- Fig. 25 U.S. Mobile Value Added Services market: End Use movement analysis 2024 & 2033 (USD Million)
- Fig. 26 Consumers market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 27 Enterprises market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 28 U.S. Mobile Value Added Services market: Vertical outlook key takeaways (USD Million)
- Fig. 29 U.S. Mobile Value Added Services market: Vertical movement analysis 2024 & 2033 (USD Million)
- Fig. 30 BFSI market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 31 Media and Entertainment market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 32 Telecom & IT market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 33 Retail & E-commerce market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 34 Healthcare market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 35 Government market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 36 Others market revenue estimates and forecasts, 2021 - 2033 (USD Million)
- Fig. 37 Strategy framework
- Fig. 38 Company Categorization
