Mobile Value-added Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast. Segmented By Solution, By Location Based, By End-User, By Vertical, By Region & Competition, 2021-2031F

Description

The Global Mobile Value-added Services Market will grow from USD 1.36 Trillion in 2025 to USD 3.14 Trillion by 2031 at a 14.96% CAGR. Mobile Value-added Services encompass non-core telecommunication solutions including mobile money, infotainment, and messaging applications that extend beyond standard voice capabilities. The market growth is primarily supported by the extensive proliferation of smartphones and the simultaneous reduction in data tariff costs which collectively enhance consumer accessibility to digital content.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 1.36 Trillion
Market Size 2031	USD 3.14 Trillion
CAGR 2026-2031	14.96%
Fastest Growing Segment	SMB
Largest Market	North America

Key Market Drivers

The widespread deployment of 5G networks and high-speed connectivity is the primary technological catalyst reshaping the Global Mobile Value-added Services Market. This next-generation infrastructure provides the necessary bandwidth and low latency required for sophisticated, real-time applications such as cloud gaming, augmented reality, and ultra-high-definition video streaming. By eliminating the data bottlenecks of previous generations, operators can deploy premium content bundles and enterprise-grade IoT solutions that were previously unfeasible, directly increasing average revenue per user.

Key Market Challenges

Stringent regulatory frameworks constitute a significant impediment to the expansion of the Global Mobile Value-added Services Market. Diverse legal requirements across different jurisdictions regarding data sovereignty, content licensing, and financial transaction monitoring create a fragmented operating environment. Service providers are frequently compelled to modify their platforms to meet specific local mandates, which disrupts the scalability of standardized products. This necessity for localization increases operational expenditures and diverts resources that could otherwise be allocated to innovation and infrastructure development.

Key Market Trends

Adoption of Rich Communication Services (RCS) for Enterprise Engagement is fundamentally altering the business messaging landscape by enabling verified, interactive experiences that traditional SMS cannot support. Enterprises are aggressively migrating to RCS to leverage features such as high-resolution media, branded sender identities, and carousel menus, which drive higher conversion rates for marketing and customer support campaigns. This transition allows mobile operators and content aggregators to monetize message termination at higher value points while reducing the dependency on fragmented third-party applications.

Key Market Players

AT&T Inc
Vodafone Group Plc
Bharti Airtel Limited
China Mobile Limited
Alphabet Inc.
Apple Inc.
Tencent Holdings Limited
Netflix Inc.
Spotify Technology S.A.
OnMobile Global Limited

Report Scope:

In this report, the Global Mobile Value-added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Value-added Services Market, By Solution:

Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)

Mobile Value-added Services Market, By Location Based:

Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others

Mobile Value-added Services Market, By End-User:

SMB
Large Enterprises

Mobile Value-added Services Market, By Vertical:

Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others

Mobile Value-added Services Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Value-added Services Market.

Available Customizations:

Global Mobile Value-added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Value-added Services Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS))
- 5.2.2. By Location Based (Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
- 5.2.3. By End-User (SMB, Large Enterprises)
- 5.2.4. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others)
- 5.2.5. By Region
- 5.2.6. By Company (2025)
5.3. Market Map

6. North America Mobile Value-added Services Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Solution
- 6.2.2. By Location Based
- 6.2.3. By End-User
- 6.2.4. By Vertical
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Mobile Value-added Services Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Solution
    - 6.3.1.2.2. By Location Based
    - 6.3.1.2.3. By End-User
    - 6.3.1.2.4. By Vertical
- 6.3.2. Canada Mobile Value-added Services Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Solution
    - 6.3.2.2.2. By Location Based
    - 6.3.2.2.3. By End-User
    - 6.3.2.2.4. By Vertical
- 6.3.3. Mexico Mobile Value-added Services Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Solution
    - 6.3.3.2.2. By Location Based
    - 6.3.3.2.3. By End-User
    - 6.3.3.2.4. By Vertical

7. Europe Mobile Value-added Services Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Solution
- 7.2.2. By Location Based
- 7.2.3. By End-User
- 7.2.4. By Vertical
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Mobile Value-added Services Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Solution
    - 7.3.1.2.2. By Location Based
    - 7.3.1.2.3. By End-User
    - 7.3.1.2.4. By Vertical
- 7.3.2. France Mobile Value-added Services Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Solution
    - 7.3.2.2.2. By Location Based
    - 7.3.2.2.3. By End-User
    - 7.3.2.2.4. By Vertical
- 7.3.3. United Kingdom Mobile Value-added Services Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Solution
    - 7.3.3.2.2. By Location Based
    - 7.3.3.2.3. By End-User
    - 7.3.3.2.4. By Vertical
- 7.3.4. Italy Mobile Value-added Services Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Solution
    - 7.3.4.2.2. By Location Based
    - 7.3.4.2.3. By End-User
    - 7.3.4.2.4. By Vertical
- 7.3.5. Spain Mobile Value-added Services Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Solution
    - 7.3.5.2.2. By Location Based
    - 7.3.5.2.3. By End-User
    - 7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Value-added Services Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Solution
- 8.2.2. By Location Based
- 8.2.3. By End-User
- 8.2.4. By Vertical
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Mobile Value-added Services Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Solution
    - 8.3.1.2.2. By Location Based
    - 8.3.1.2.3. By End-User
    - 8.3.1.2.4. By Vertical
- 8.3.2. India Mobile Value-added Services Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Solution
    - 8.3.2.2.2. By Location Based
    - 8.3.2.2.3. By End-User
    - 8.3.2.2.4. By Vertical
- 8.3.3. Japan Mobile Value-added Services Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Solution
    - 8.3.3.2.2. By Location Based
    - 8.3.3.2.3. By End-User
    - 8.3.3.2.4. By Vertical
- 8.3.4. South Korea Mobile Value-added Services Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Solution
    - 8.3.4.2.2. By Location Based
    - 8.3.4.2.3. By End-User
    - 8.3.4.2.4. By Vertical
- 8.3.5. Australia Mobile Value-added Services Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Solution
    - 8.3.5.2.2. By Location Based
    - 8.3.5.2.3. By End-User
    - 8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Value-added Services Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Solution
- 9.2.2. By Location Based
- 9.2.3. By End-User
- 9.2.4. By Vertical
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Mobile Value-added Services Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Solution
    - 9.3.1.2.2. By Location Based
    - 9.3.1.2.3. By End-User
    - 9.3.1.2.4. By Vertical
- 9.3.2. UAE Mobile Value-added Services Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Solution
    - 9.3.2.2.2. By Location Based
    - 9.3.2.2.3. By End-User
    - 9.3.2.2.4. By Vertical
- 9.3.3. South Africa Mobile Value-added Services Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Solution
    - 9.3.3.2.2. By Location Based
    - 9.3.3.2.3. By End-User
    - 9.3.3.2.4. By Vertical

10. South America Mobile Value-added Services Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Solution
- 10.2.2. By Location Based
- 10.2.3. By End-User
- 10.2.4. By Vertical
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Mobile Value-added Services Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Solution
    - 10.3.1.2.2. By Location Based
    - 10.3.1.2.3. By End-User
    - 10.3.1.2.4. By Vertical
- 10.3.2. Colombia Mobile Value-added Services Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Solution
    - 10.3.2.2.2. By Location Based
    - 10.3.2.2.3. By End-User
    - 10.3.2.2.4. By Vertical
- 10.3.3. Argentina Mobile Value-added Services Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Solution
    - 10.3.3.2.2. By Location Based
    - 10.3.3.2.3. By End-User
    - 10.3.3.2.4. By Vertical

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Mobile Value-added Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. AT&T Inc
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Vodafone Group Plc
15.3. Bharti Airtel Limited
15.4. China Mobile Limited
15.5. Alphabet Inc.
15.6. Apple Inc.
15.7. Tencent Holdings Limited
15.8. Netflix Inc.
15.9. Spotify Technology S.A.
15.10. OnMobile Global Limited