U.S. Mobile Value-Added Services Market Size, Share, Trends, & Industry Analysis Report By Solutions (SMS, MMS, Location-Based Services), By Organization Type, By Application, By Industry Vertical- Market Forecast, 2025-2034

Description

List of Tables

The U.S. mobile value-added services market size is expected to reach USD 576.73 Billion by 2034, according to a new study by Polaris Market Research. The report "US Mobile Value-Added Services Market Size, Share, Trends, & Industry Analysis Report By Solutions (SMS, MMS, Location-Based Services), By Organization Type, By Application, By Industry Vertical - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The mobile value-added services market in the US is growing significantly due to the increasing reliance of consumers and businesses on streaming entertainment, mobile banking, health updates, and GPS-based services. MVAS is becoming an essential part of daily life for millions of users, driving continued investment and innovation by telecom providers.

The expansion of 5G services, wider smartphone access, and rising expectations for mobile-first solutions are helping MVAS providers scale product offerings across the country. Rapid growth in online connectivity and changing mobile usage patterns are boosting the US MVAS market for sustained long-term expansion.

U.S. Mobile Value-Added Services Market Report Highlights

Based on solutions, the short messaging service (SMS) segment dominated the market with 27.5%, attributed to its extensive application in mobile communication, identity verification, promotional messaging, and customer interaction across sectors.

In terms of organization size, the large enterprise segment dominated the market in 2024. This is owing to the increasing deployment of MVAS solutions across multiple industry verticals.

Based on industry vertical, the healthcare sector is expected to be the fastest-growing segment, driven by hospitals, insurers, and telehealth providers adopting MVAS for appointment scheduling, medical alerts, patient education, and remote monitoring.

A few global key market players include Alphabet Inc. (Google LLC), Amazon.com, Inc., Apple Inc., AT&T Inc., Comverse Technology, Inc., Facebook, Inc. (Meta Platforms, Inc.), IBM Corporation, LinkedIn Corporation, Microsoft Corporation, and OnMobile Global Limited.

Polaris Market Research has segmented the market report on the basis of solutions, organization size, application, industry vertical, and region:

By Solutions Outlook (Revenue, USD Billion, 2020-2034)

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Location Based Services

Mobile Email & IM

Mobile Money

Mobile Advertising

Mobile Infotainment

By Organization Size Outlook (Revenue, USD Billion, 2020-2034)

Small & Medium Businesses (SMBs)

Large Enterprises

By Application Outlook (Revenue, USD Billion, 2020-2034)

Residential

Commercial & Institutional

Industrial

By Industry Vertical Outlook (Revenue, USD Billion, 2020-2034)

BFSI

Media and Entertainment

Healthcare

Education

Retail

Government

Telecom & IT

Others

Product Code: PM6055

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. US Mobile Value-Added Services Market Insights

4.1. Mobile Value-Added Services Market - Market Snapshot
4.2. Mobile Value-Added Services Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Rising Wearable Health Tracking Devices
  - 4.2.1.2. High Consumption of Digital Entertainment and OTT Content
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. Data Privacy and Security Concerns
  - 4.2.2.2. High Service Costs and Subscription Fatigue
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Mobile Value-Added Services Market Trends
4.6. Value Chain Analysis

5. US Mobile Value-Added Services Market, by Solution

5.1. Key Findings
5.2. Introduction
- 5.2.1. US Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
5.3. Short Messaging Service (SMS)
- 5.3.1. US Mobile Value-Added Services Market, by Short Messaging Service (SMS), by Country, 2020-2034 (USD Billion)
5.4. Multimedia Messaging Service (MMS)
- 5.4.1. US Mobile Value-Added Services Market, by Multimedia Messaging Service (MMS), by Country, 2020-2034 (USD Billion)
5.5. Location-Based Services
- 5.5.1. US Mobile Value-Added Services Market, by Location-Based Services, by Country, 2020-2034 (USD Billion)
5.6. Mobile Email & Instant Messaging (IM)
- 5.6.1. US Mobile Value-Added Services Market, by Mobile Email & Instant Messaging (IM), by Country, 2020-2034 (USD Billion)
5.7. Mobile Money
- 5.7.1. US Mobile Value-Added Services Market, by Mobile Money, by Country, 2020-2034 (USD Billion)
5.8. Mobile Advertising
- 5.8.1. US Mobile Value-Added Services Market, by Mobile Advertising, by Country, 2020-2034 (USD Billion)
5.9. Mobile Infotainment
- 5.9.1. US Mobile Value-Added Services Market, by Mobile Infotainment, by Country, 2020-2034 (USD Billion)

6. US Mobile Value-Added Services Market, by Organization Size

6.1. Key Findings
6.2. Introduction
- 6.2.1. US Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
6.3. Small & Medium Businesses (SMBs)
- 6.3.1. US Mobile Value-Added Services Market, by Small & Medium Businesses (SMBs), by Country, 2020-2034 (USD Billion)
6.4. Large Enterprises
- 6.4.1. US Mobile Value-Added Services Market, by Large Enterprises, by Country, 2020-2034 (USD Billion)

7. US Mobile Value-Added Services Market, by Application

7.1. Key Findings
7.2. Introduction
- 7.2.1. US Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
7.3. Residential
- 7.3.1. US Mobile Value-Added Services Market, by Residential, by Country, 2020-2034 (USD Billion)
7.4. Commercial & Institutional
- 7.4.1. US Mobile Value-Added Services Market, by Commercial & Institutional, by Country, 2020-2034 (USD Billion)
7.5. Industrial
- 7.5.1. US Mobile Value-Added Services Market, by Industrial, by Country, 2020-2034 (USD Billion)

8. US Mobile Value-Added Services Market, by Industry Vertical

8.1. Key Findings
8.2. Introduction
- 8.2.1. US Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)
8.3. Banking, Financial Services, and Insurance (BFSI)
- 8.3.1. US Mobile Value-Added Services Market, by Banking, Financial Services, and Insurance (BFSI), by Country, 2020-2034 (USD Billion)
8.4. Media and Entertainment
- 8.4.1. US Mobile Value-Added Services Market, by Media and Entertainment, by Country, 2020-2034 (USD Billion)
8.5. Healthcare
- 8.5.1. US Mobile Value-Added Services Market, by Healthcare, by Country, 2020-2034 (USD Billion)
8.6. Education
- 8.6.1. US Mobile Value-Added Services Market, by Education, by Country, 2020-2034 (USD Billion)
8.7. Retail
- 8.7.1. US Mobile Value-Added Services Market, by Banking, by Retail, by Country, 2020-2034 (USD Billion)
8.8. Government
- 8.8.1. US Mobile Value-Added Services Market, by Government, by Country, 2020-2034 (USD Billion)
8.9. Telecom & IT
- 8.9.1. US Mobile Value-Added Services Market, by Telecom & IT, by Country, 2020-2034 (USD Billion)
8.10. Others
- 8.10.1. US Mobile Value-Added Services Market, by Others, by Country, 2020-2034 (USD Billion)

9. US Mobile Value-Added Services Market, by Country

9.1. Key Findings
9.2. Introduction
- 9.2.1. Mobile Value-Added Services Market Assessment, By Country, 2020-2034 (USD Billion)
9.3. Mobile Value-Added Services Market - US
- 9.3.1. US: Mobile Value-Added Services Market, by Solution, 2020-2034 (USD Billion)
- 9.3.2. US: Mobile Value-Added Services Market, by Organization Size, 2020-2034 (USD Billion)
- 9.3.3. US: Mobile Value-Added Services Market, by Application, 2020-2034 (USD Billion)
- 9.3.4. US: Mobile Value-Added Services Market, by Industry Vertical, 2020-2034 (USD Billion)

10. Competitive Landscape

10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
10.2. Partnerships/Collaborations/Agreements/Exhibitions

11. Company Profiles

11.1. Alphabet Inc. (Google LLC)
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Solutions Benchmarking
- 11.1.4. Recent Development
11.2. Amazon.com, Inc.
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Solutions Benchmarking
- 11.2.4. Recent Development
11.3. Apple Inc.
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Solutions Benchmarking
- 11.3.4. Recent Development
11.4. AT&T Inc.
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Solutions Benchmarking
- 11.4.4. Recent Development
11.5. Comverse Technology, Inc.
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Solutions Benchmarking
- 11.5.4. Recent Development
11.6. Facebook, Inc. (Meta Platforms, Inc.)
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Solutions Benchmarking
- 11.6.4. Recent Development
11.7. IBM Corporation
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Solutions Benchmarking
- 11.7.4. Recent Development
11.8. LinkedIn Corporation
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Solutions Benchmarking
- 11.8.4. Recent Development
11.9. Microsoft Corporation
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Solutions Benchmarking
- 11.9.4. Recent Development
11.10. OnMobile Global Limited
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Solutions Benchmarking
- 11.10.4. Recent Development