PUBLISHER: Grand View Research | PRODUCT CODE: 1772340
PUBLISHER: Grand View Research | PRODUCT CODE: 1772340
Europe Beer Market Size, Share & Trends Analysis Report By Product (Ale, Lager, Stout), By Packaging (Bottles, Cans), By Production, By Distribution Channel (On-Trade, Off-Trade), By Country, And Segment Forecasts, 2025 - 2030
Europe Beer Market Size & Trends:
The Europe beer market size was estimated at USD 219.62 billion in 2024 and is expected to grow at a CAGR of 6.7% from 2025 to 2030. The market is witnessing substantial growth, driven by a convergence of evolving consumer preferences, health-conscious behavior, and innovations within the brewing industry. A notable trend contributing to increased beer consumption is the rising demand for low-alcohol and non-alcoholic beers. As more European consumers adopt healthier lifestyles, breweries have responded by developing products that align with wellness trends, including beers enriched with vitamins and adaptogens. The United Kingdom, for instance, has seen a doubling of sales in beers with less than 3.5% alcohol by volume between 2022 and 2023, reflecting a broader continental shift toward moderation without sacrificing flavor or social experience.
The popularity of craft and artisanal beers continues to surge, driven by a consumer desire for distinctive flavors and premium quality. This movement is especially strong among younger demographics, such as millennials and Gen Z, who are gravitating toward innovative beer varieties, including fruit-flavored and experimental brews. The growing craft segment is fostering a renaissance of independent breweries across Europe, which are thriving by offering unique and localized alternatives to mass-produced options. This emphasis on flavor diversity and authenticity has invigorated beer culture and broadened the market base.
Another pivotal factor fueling the expansion of the Europe beer industry is the trend toward premiumization. With rising disposable incomes and a shift in consumer values, there is an increasing willingness among consumers to invest in high-quality, specialty beer products. Limited edition releases, artisanal brewing methods, and sophisticated packaging are all contributing to the perception of beer as a premium indulgence. Despite ongoing economic inflation, the Western European market has seen a 12% year-on-year increase in craft beer sales, underscoring strong consumer resilience and enthusiasm for elevated beer experiences.
Sustainability has also emerged as a key driver of growth in the European beer sector. Environmentally conscious consumers are encouraging breweries to adopt eco-friendly practices, such as using renewable energy sources, reducing water consumption, and embracing recyclable packaging. In response, many European breweries have significantly lowered their carbon footprints. Additionally, the use of locally sourced ingredients is gaining traction, appealing to consumers who prioritize traceability, authenticity, and reduced environmental impact in their purchasing decisions.
The rise in beverage consumption has also sparked fierce competition among beer brands in Europe, resulting in the introduction of new flavors and increased sales. Craft beers are becoming more popular because they provide a range of flavors beyond those offered by macrobreweries. These craft beers, featuring unique ingredients and innovative combinations of salty, fruity, and tart tastes, are especially favored by millennials worldwide. Additionally, some large brewers are responding to the changing preferences of consumers.
The tourism sector across Europe attracts millions of visitors each year, many of whom actively seek out local culinary experiences, including sampling regional beers. This consistent influx of tourists significantly contributes to the demand for beer products in bars, restaurants, and breweries throughout the continent. In recent years, brewery tours and tasting experiences have gained popularity in various European countries. Breweries such as Belgium's Cantillon Brewery, Germany's Weihenstephan Brewery, and the Czech Republic's Pilsner Urquell have become prominent tourist attractions, offering immersive experiences that showcase the region's rich brewing heritage of the region.
The proliferation of microbreweries throughout Europe has also played a crucial role in driving the growth of the beer market. These small-scale, often independently owned breweries offer a wide variety of innovative and locally crafted beers, appealing to consumers who seek authentic and unique products. Microbreweries in countries like Germany, Belgium, the United Kingdom, and the Netherlands are leading the way in developing experimental and creative beer offerings. By utilizing diverse ingredients, refining brewing techniques, and exploring unconventional flavor profiles, these breweries are effectively catering to evolving consumer preferences and distinguishing themselves in an increasingly competitive market.
Additionally, increased availability and improved distribution channels are making beer more accessible than ever. Supermarkets, online retailers, and specialty beer shops are expanding their selections through beer clubs and e-commerce platforms. This enhanced accessibility, combined with growing familiarity, is encouraging more consumers to make the switch.
Europe Beer Market Report Segmentation
This report forecasts revenue growth at the regional and country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe beer market report based on product, packaging, production, distribution channel, and country:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Ale
- Lager
- Stout
- Others
- Packaging Outlook (Revenue, USD Million, 2018 - 2030)
- Bottles
- Cans
- Others
- Production Outlook (Revenue, USD Million, 2018 - 2030)
- Macro Brewery
- Micro Brewery
- Craft Brewery
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- On-Trade
- Off-Trade
- Country Outlook (Revenue, USD Million, 2018 - 2030)
- Germany
- UK
- France
- Italy
- Spain
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Packaging Outlook
- 2.4. Production Outlook
- 2.5. Distribution Channel Outlook
- 2.6. Country Outlook
- 2.7. Competitive Landscape Outlook
Chapter 3. Europe Beer Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Global Beer Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Europe Beer Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. Europe Beer Market: Product Estimates & Trend Analysis
- 5.1. Europe Beer Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Ale
- 5.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 5.3.2. Lager
- 5.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 5.3.3. Stout
- 5.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 5.3.4. Others
- 5.3.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 5.3.1. Ale
Chapter 6. Europe Beer Market: Packaging Estimates & Trend Analysis
- 6.1. Europe Beer Market, by Packaging: Key Takeaways
- 6.2. Packaging Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Million)
- 6.3.1. Bottles
- 6.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 6.3.2. Cans
- 6.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 6.3.3. Others
- 6.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 6.3.1. Bottles
Chapter 7. Europe Beer Market: Production Estimates & Trend Analysis
- 7.1. Europe Beer Market, by Production: Key Takeaways
- 7.2. Production Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Production, 2018 - 2030 (USD Million)
- 7.3.1. Macro Brewery
- 7.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 7.3.2. Micro Brewery
- 7.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 7.3.3. Craft Brewery
- 7.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 7.3.1. Macro Brewery
Chapter 8. Europe Beer Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Europe Beer Market, by Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. On-Trade
- 8.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 8.3.2. Off-Trade
- 8.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
- 8.3.1. On-Trade
Chapter 9. Europe Beer Market: Country Estimates & Trend Analysis
- 9.1. Europe Beer Market: Country Outlook
- 9.2. Country Movement Analysis & Market Share, 2024 & 2030
- 9.3. Market Estimates & Forecasts, by Country, 2018 - 2030 (USD Million)
- 9.3.1. Germany
- 9.3.1.1. Key country dynamics
- 9.3.1.2. Market estimates and forecast, 2018 - 2030, (USD Million)
- 9.3.2. UK
- 9.3.2.1. Key country dynamics
- 9.3.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
- 9.3.3. France
- 9.3.3.1. Key country dynamics
- 9.3.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)
- 9.3.4. Italy
- 9.3.4.1. Key country dynamics
- 9.3.4.2. Market estimates and forecast, 2018 - 2030, (USD Million)
- 9.3.5. Spain
- 9.3.5.1. Key country dynamics
- 9.3.5.2. Market estimates and forecast, 2018 - 2030, (USD Million)
- 9.3.1. Germany
Chapter 10. Competitive Analysis
- 10.1. Recent Developments & Impact Analysis by Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.4.1. Revenue
- 10.4.2. COGS
- 10.4.3. Gross Profit Margin (%)
- 10.4.4. EBIT/EBITDA
- 10.4.5. Country Revenue Breakdown
- 10.4.6. Business Segment Revenue Breakdown (as per annual report)
- 10.5. Product Portfolios
- 10.6. Company Market Share Analysis, 2024 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. AB InBev
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Heineken N.V.
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. Carlsberg Breweries A/S
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. Molson Coors Beverage Company
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. Asahi Group Holdings, Ltd.
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. Diageo
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. Mahou San Miguel
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. S.A. Damm
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. Radeberger Gruppe International
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Oettinger Gruppe
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives
- 10.9.1. AB InBev
List of Tables
- Table 1 Europe beer market - Key market driver analysis
- Table 2 Europe beer market - Key market restraint analysis
- Table 3 Europe beer market estimates and forecast, by product (USD Million)
- Table 4 Europe beer market estimates and forecast, by packaging (USD Million)
- Table 5 Europe beer market estimates and forecast, by production (USD Million)
- Table 6 Europe beer market estimates and forecast, by distribution channel (USD Million)
- Table 7 Europe beer market revenue estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 8 Germany macro-economic outlay
- Table 9 Germany beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 10 Germany beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 11 Germany beer market estimates and forecast, by packaging (USD Million)
- Table 12 Germany beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 13 Germany beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 14 UK macro-economic outlay
- Table 15 UK beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 16 UK beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 17 UK beer market estimates and forecast, by packaging (USD Million)
- Table 18 UK beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 19 UK beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 20 France macro-economic outlay
- Table 21 France beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 22 France beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 23 France beer market estimates and forecast, by packaging (USD Million)
- Table 24 France beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 25 France beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 26 Italy macro-economic outlay
- Table 27 Italy beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 28 Italy beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 29 Italy beer market estimates and forecast, by packaging (USD Million)
- Table 30 Italy beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 31 Italy beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 32 Spain macro-economic outlay
- Table 33 Spain beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 34 Spain beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 35 Spain beer market estimates and forecast, by packaging (USD Million)
- Table 36 Spain beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 37 Spain beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 38 Recent developments & impact analysis by key market participants
- Table 39 Company market share, 2024
- Table 40 Company heat map analysis
- Table 41 Companies undergoing key strategies
List of Figures
- Fig. 1 Europe Beer market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Packaging snapshot
- Fig. 9 Production Snapshot
- Fig. 10 Distribution channel snapshot
- Fig. 11 Country snapshot
- Fig. 12 Competitive landscape snapshot
- Fig. 13 Europe beer market size, 2018 to 2030 (USD Million)
- Fig. 14 Europe beer market: Penetration & growth prospect mapping
- Fig. 15 Europe beer market: Value chain analysis
- Fig. 16 Europe beer market: Profit margin analysis
- Fig. 17 Europe beer market: Market dynamics
- Fig. 18 Europe beer market: Porter's five forces analysis
- Fig. 19 Factors influencing buying decisions for beer
- Fig. 20 Europe beer market, by product: Key Takeaways
- Fig. 21 Europe beer market: Product movement analysis, 2024 & 2030 (%)
- Fig. 22 Europe ale beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Europe larger beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 Europe stout beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 Other beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 Europe beer market, by packaging: Key Takeaways
- Fig. 27 Europe beer market: Packaging movement analysis, 2024 & 2030 (%)
- Fig. 28 Bottled beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Canned beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 30 Other packaged beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 Europe beer market, by production: Key Takeaways
- Fig. 32 Europe beer market: Production movement analysis, 2024 & 2030 (%)
- Fig. 33 Macro brewery market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 34 Microbrewery market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 Craft brewery market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 36 Europe beer market, by distribution channel: Key Takeaways
- Fig. 37 Europe beer market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 38 Europe beer market estimates and forecasts through on-trade, 2018 - 2030 (USD Million)
- Fig. 39 Europe beer market estimates and forecasts through off-trade, 2018 - 2030 (USD Million)
- Fig. 40 Europe beer market: Country outlook, 2024 & 2030 (USD Million)
- Fig. 41 Country marketplace: Key takeaways
- Fig. 42 UK beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 43 Germany beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 44 France beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 45 Italy beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 46 Spain beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 47 Key company categorization
- Fig. 48 Company market share analysis, 2024
- Fig. 49 Strategic framework of beer market
