PUBLISHER: Grand View Research | PRODUCT CODE: 1772341
PUBLISHER: Grand View Research | PRODUCT CODE: 1772341
North America Beer Market Size, Share & Trends Analysis Report By Product (Ale, Lager, Stout, Others), By Packaging, By Production, By Distribution Channel (On-Trade, Off-Trade), By Country, And Segment Forecasts, 2025 - 2030
North America Beer Market Size & Trends:
The North America beer market size was estimated at USD 177.83 billion in 2024 and is expected to grow at a CAGR of 6.9% from 2025 to 2030. The market is experiencing growth due to a combination of evolving consumer preferences, demographic shifts, and innovation in product offerings. One of the primary drivers is the increasing demand for craft and premium beers. Consumers, especially younger adults, are seeking unique flavors, locally brewed options, and artisanal products that provide a more personalized drinking experience. This has led to a surge in the popularity of microbreweries and craft beer festivals, which are fueling regional demand.
Health-conscious trends have also influenced the market, with a growing preference for low-calorie, low-alcohol, and non-alcoholic beers. These options allow consumers to enjoy the social aspects of beer consumption without compromising on wellness goals. Moreover, beer brands are expanding into hard seltzers and flavored malt beverages, capturing interest from a broader audience, including those who previously leaned toward spirits or wine.
Younger generations, particularly Gen Z and millennials, are at the forefront of this shift. Approximately 65% of Gen Zers plan to drink less in 2025, and 39% intend to adopt a completely alcohol-free lifestyle for the year. This demographic is also more inclined to explore nonalcoholic alternatives, with 35% discovering new options through social media and 28% trying products endorsed by influencers or celebrities.
Millennials and Gen Z comprise a significant percentage of alcohol consumers, and this pattern is anticipated to continue over the forecast period. According to data published by the Penn State Extension, an educational organization, Millennials and Gen Z drinkers consume various alcohols for relaxing, getting a buzz, and having a good time. Moreover, according to the same article, in the 52 weeks ending in May 2021, 90% of Millennials bought alcohol. Millennials have likely influenced the growth of the overall alcohol market, including draught beer.
Several factors contribute to this trend, including health and wellness goals, financial considerations, and a desire for lifestyle changes. Over half of Americans cite saving money as a reason for drinking less, and one in five view alcohol as a luxury they can no longer afford. Additionally, 58% of Gen Zers aim to reduce alcohol intake to improve mental health, while nearly half of baby boomers are motivated by weight loss goals.
North America Beer Market Report Segmentation
This report forecasts revenue growth at the regional and country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the North America beer market report on the basis of product, packaging, production, distribution channel, and country:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Ale
- Lager
- Stout
- Others
- Packaging Outlook (Revenue, USD Million, 2018 - 2030)
- Bottles
- Cans
- Others
- Production Outlook (Revenue, USD Million, 2018 - 2030)
- Macro Brewery
- Micro Brewery
- Craft Brewery
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- On-Trade
- Off-Trade
- Country Outlook (Revenue, USD Million, 2018 - 2030)
- U.S.
- Canada
- Mexico
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Packaging Outlook
- 2.4. Production Outlook
- 2.5. Distribution Channel Outlook
- 2.6. Competitive Landscape Outlook
Chapter 3. North America Beer Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Global Beer Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. North America Beer Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. North America Beer Market: Product Estimates & Trend Analysis
- 5.1. North America Beer Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Ale
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Lager
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Strout
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Others
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Ale
Chapter 6. North America Beer Market: Packaging Estimates & Trend Analysis
- 6.1. North America Beer Market, by Packaging: Key Takeaways
- 6.2. Packaging Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Million)
- 6.3.1. Bottles
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Cans
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Others
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Bottles
Chapter 7. North America Beer Market: Production Estimates & Trend Analysis
- 7.1. North America Beer Market, by Production: Key Takeaways
- 7.2. Production Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Production, 2018 - 2030 (USD Million)
- 7.3.1. Macro Brewery
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Micro Brewery
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Craft Brewery
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1. Macro Brewery
Chapter 8. North America Beer Market: Distribution Channel Estimates & Trend Analysis
- 8.1. North America Beer Market, by Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. On-Trade
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Off-Trade
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.1. On-Trade
Chapter 9. North America Beer Market: Country Estimates & Trend Analysis
- 9.1. North America Beer Market: Country Outlook
- 9.2. Country Movement Analysis & Market Share, 2024 & 2030
- 9.3. Market Estimates & Forecasts, by Country, 2018 - 2030 (USD Million)
- 9.3.1. U.S.
- 9.3.1.1. Key country dynamics
- 9.3.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.2. Canada
- 9.3.2.1. Key country dynamics
- 9.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.3. Mexico
- 9.3.3.1. Key country dynamics
- 9.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 9.3.1. U.S.
Chapter 10. Competitive Analysis
- 10.1. Recent Developments & Impact Analysis by Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.4.1. Revenue
- 10.4.2. COGS
- 10.4.3. Gross Profit Margin (%)
- 10.4.4. EBIT/EBITDA
- 10.4.5. Regional Revenue Breakdown
- 10.4.6. Business Segment Revenue Breakdown (as per annual report)
- 10.5. Product Portfolios
- 10.6. Company Market Share Analysis, 2024 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. AB InBev
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Heineken N.V.
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. Carlsberg Breweries A/S
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. Molson Coors Beverage Company
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. Asahi Group Holdings, Ltd.
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. Diageo
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. China Resources North America Beer (Holdings) Company Limited
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. Boston North America Beer Co.
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. Kirin Holdings Company, Limited.
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Beijing Yanjing North America Beer Group Corporation
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives
- 10.9.1. AB InBev
List of Tables
- Table 1 North America beer market - Key market driver analysis
- Table 2 North America beer market - Key market restraint analysis
- Table 3 North America beer market estimates and forecast, by product (USD Million)
- Table 4 North America beer market estimates and forecast, by packaging (USD Million)
- Table 5 North America beer market estimates and forecast, by production (USD Million)
- Table 6 North America beer market estimates and forecast, by distribution channel (USD Million)
- Table 7 North America beer market revenue estimates and forecast, by country, 2018 - 2030 (USD Million)
- Table 8 U.S. macroeconomic outlook
- Table 9 U.S. beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 10 U.S. beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 11 U.S. beer market estimates and forecast, by packaging (USD Million)
- Table 12 U.S. beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 13 U.S. beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 14 Canada macro-economic outlay
- Table 15 Canada beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 16 Canada beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 17 Canada beer market estimates and forecast, by packaging (USD Million)
- Table 18 Canada beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 19 Canada beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
- Table 20 Mexico macro-economic outlay
- Table 21 Mexico beer market estimates and forecast, 2018 - 2030 (USD Million)
- Table 22 Mexico beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
- Table 23 Mexico beer market estimates and forecast, by packaging (USD Million)
- Table 24 Mexico beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
- Table 25 Mexico beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 North America beer market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Packaging snapshot
- Fig. 9 Production Snapshot
- Fig. 10 Distribution channel snapshot
- Fig. 11 Country snapshot
- Fig. 12 Competitive landscape snapshot
- Fig. 13 North America beer market size, 2018 to 2030 (USD Million)
- Fig. 14 North America beer market: Penetration & growth prospect mapping
- Fig. 15 North America beer market: Value chain analysis
- Fig. 16 North America beer market: Profit margin analysis
- Fig. 17 North America beer market: Market dynamics
- Fig. 18 North America beer market: Porter's five forces analysis
- Fig. 19 Factors influencing buying decisions for beer
- Fig. 20 North America beer market, by product: Key Takeaways
- Fig. 21 North America beer market: Product movement analysis, 2024 & 2030 (%)
- Fig. 22 Ale beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 23 Larger beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 24 Strout beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 25 Other beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 North America beer market, by packaging: Key Takeaways
- Fig. 27 North America beer market: Packaging movement analysis, 2024 & 2030 (%)
- Fig. 28 Bottled beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Canned beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 30 Other packaged beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 North America beer market, by production: Key Takeaways
- Fig. 32 North America beer market: Production movement analysis, 2024 & 2030 (%)
- Fig. 33 Macro brewery market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 34 Microbrewery market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 Craft brewery market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 36 North America beer market, by distribution channel: Key Takeaways
- Fig. 37 North America beer market: Distribution channel movement analysis, 2024 & 2030 (%)
- Fig. 38 North America beer market estimates and forecasts through on-trade, 2018 - 2030 (USD Million)
- Fig. 39 North America beer market estimates and forecasts through off-trade, 2018 - 2030 (USD Million)
- Fig. 40 North America beer market: Country outlook, 2024 & 2030 (USD Million)
- Fig. 41 Country marketplace: Key takeaways
- Fig. 42 U.S. beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 43 Canada beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 44 Mexico beer market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 45 Company market share analysis, 2024
- Fig. 46 Strategic framework of the beer market
