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PUBLISHER: Grand View Research | PRODUCT CODE: 1772415

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PUBLISHER: Grand View Research | PRODUCT CODE: 1772415

Direct Selling Market Size, Share & Trends Analysis Report By Product (Health & Wellness, Cosmetics & Personal Care, Household Goods & Durables), By Region (North America, Europe, Asia Pacific, MEA, CSA), And Segment Forecasts, 2025 - 2030

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Description

Table of Contents

List of Tables

Direct Selling Market Growth & Trends:

The global direct selling market size is expected to reach USD 328.26 billion by 2030, registering a CAGR of 6.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The consumers' increasing desire to inspect and authenticate products before purchase is driving the global industry. As a consequence of the internet ecosystem and changing client demands, new business models have arisen, resulting in the emergence of direct-to-consumer (D2C) distribution channels. For product and service marketing, direct selling has emerged as a dynamic and rapidly developing way of distribution.

Direct selling organizations have been effective in supplying new things on a regular basis in order to reach the majority of the consumer base over the previous many years. In order to fulfill the changing needs of today's consumers, businesses have been developing new product versions. By increasing their brand portfolio, direct selling organizations have been able to cater to a large audience with a variety of product preferences. Direct selling provides an extra source of income for a large number of people and fosters micro-entrepreneurship.

Direct selling witnessed an increase in the usage of internet tools and video meetings during the global pandemic of 2020, as well as a welcome boost in social interaction for customers who were separated due to national lockdowns. The worldwide health crisis, according to the DSA, increased customer demand for health and wellness items, and direct selling gave home-bound entrepreneurs a method to supplement their income.

The health and wellness category led the worldwide market, owing to the rising incidence of chronic diseases among the global population. Stress, anxiety, diabetes, and other health problems have increased as a result of consumers' sedentary and rushed lifestyles. Furthermore, a lack of a sufficient diet has resulted in lesser consumption of vital nutrients and minerals required for the healthy and active functioning of the human body. As a result, the use of health and wellness goods such as vitamins and supplements, as well as other nutritional items, has increased.

In 2022, Asia Pacific dominated the global market, owing to increased healthcare and cosmetics expenditure. Direct sellers are gaining popularity in emerging economies, notably in lower-tier cities in China, India, and Indonesia. In 2022, North America accounted for a substantial portion of the market. The existence of multiple players is driving the region's growth, as is an increasing desire for extra income through direct marketing. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years.

Direct Selling Market Report Highlights:

  • The Asia Pacific led the global market, accounting for the majority of total sales. The growth of the regional market is driven by the rising adoption of health & wellness and cosmetics products.
  • The cosmetics and personal care section of the worldwide market is expected to increase at a rapid pace. The category is predicted to grow at a CAGR of 7.4% over the forecast period on account of rising knowledge of skincare regimens, as well as innovative product branding and promotion tactics.
  • The health & wellness segment accounted for the largest share of 35.5 % in 2024. The growth of the health and wellness segment is primarily driven by the increased prevalence of chronic disorders among the global population.
  • In 2022, North America accounted for a notable market share. The existence of multiple players is driving the region's growth, as is an increasing desire for extra money through direct selling. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years.
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Product Code: GVR-4-68039-928-1

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Direct Selling Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Decisions
  • 4.4. Consumer Product Adoption Trends
  • 4.5. Observations & Recommendations

Chapter 5. Direct Selling Market: Product Estimates & Trend Analysis

  • 5.1. Direct Selling Market Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Direct Selling Market Estimates & Forecast, By Product, 2018 to 2030 (Million Units, USD Million)
    • 5.3.1. Health & Wellness
      • 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)
    • 5.3.2. Cosmetics and Personal Care
      • 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)
    • 5.3.3. Household Goods & Durables
      • 5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)
    • 5.3.4. Others
      • 5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)

Chapter 6. Direct Selling Market: Regional Estimates & Trend Analysis

  • 6.1. Direct Selling Market: Regional Outlook
  • 6.2. Regional Marketplaces: Key Takeaways
  • 6.3. Direct Selling Market Estimates & Forecast, By Region, 2018 to 2030 (Million Units, USD Million)
  • 6.4. North America
    • 6.4.1. North America Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.4.2. U.S.
      • 6.4.2.1. Key Country Dynamics
      • 6.4.2.2. U.S. Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.4.3. Canada
      • 6.4.3.1. Key Country Dynamics
      • 6.4.3.2. Canada Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.4.4. Mexico
      • 6.4.4.1. Key Country Dynamics
      • 6.4.4.2. Mexico Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
  • 6.5. Europe
    • 6.5.1. Europe Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.5.2. Germany
      • 6.5.2.1. Key Country Dynamics
      • 6.5.2.2. Germany Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.5.3. UK
      • 6.5.3.1. Key Country Dynamics
      • 6.5.3.2. UK Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.5.4. France
      • 6.5.4.1. Key Country Dynamics
      • 6.5.4.2. France Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
  • 6.6. Asia Pacific
    • 6.6.1. Asia Pacific Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.6.2. China
      • 6.6.2.1. Key Country Dynamics
      • 6.6.2.2. China Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.6.3. Japan
      • 6.6.3.1. Key Country Dynamics
      • 6.6.3.2. Japan Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.6.4. India
      • 6.6.4.1. Key Country Dynamics
      • 6.6.4.2. India Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
  • 6.7. Central & South America
    • 6.7.1. Central & South America Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.7.2. Brazil
      • 6.7.2.1. Key Country Dynamics
      • 6.7.2.2. Brazil Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.7.3. Argentina
      • 6.7.3.1. Key Country Dynamics
      • 6.7.3.2. Argentina Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
  • 6.8. Middle East & Africa
    • 6.8.1. Middles East & Africa Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.8.2. South Africa
      • 6.8.2.1. Key Country Dynamics
      • 6.8.2.2. South Africa Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
    • 6.8.3. GCC
      • 6.8.3.1. Key Country Dynamics
      • 6.8.3.2. South Africa Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)

Chapter 7. Direct Selling Market - Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Market Share, 2024
  • 7.4. Company Heat Map/ Positioning Analysis
  • 7.5. Strategy Mapping
  • 7.6. Company Profiles
    • 7.6.1. Amway Enterprises Pvt. Ltd.
      • 7.6.1.1. Company Overview
      • 7.6.1.2. Financial Performance
      • 7.6.1.3. Product Benchmarking
      • 7.6.1.4. Strategic Initiatives
    • 7.6.2. Herbalife Nutrition Ltd.
      • 7.6.2.1. Company Overview
      • 7.6.2.2. Financial Performance
      • 7.6.2.3. Product Benchmarking
      • 7.6.2.4. Strategic Initiatives
    • 7.6.3. Natura & Co.
      • 7.6.3.1. Company Overview
      • 7.6.3.2. Financial Performance
      • 7.6.3.3. Product Benchmarking
      • 7.6.3.4. Strategic Initiatives
    • 7.6.4. Thermomix (Vorwerk)
      • 7.6.4.1. Company Overview
      • 7.6.4.2. Financial Performance
      • 7.6.4.3. Product Benchmarking
      • 7.6.4.4. Strategic Initiatives
    • 7.6.5. Nu Skin Enterprises
      • 7.6.5.1. Company Overview
      • 7.6.5.2. Financial Performance
      • 7.6.5.3. Product Benchmarking
      • 7.6.5.4. Strategic Initiatives
    • 7.6.6. Tupperware Brands Corporation
      • 7.6.6.1. Company Overview
      • 7.6.6.2. Financial Performance
      • 7.6.6.3. Product Benchmarking
      • 7.6.6.4. Strategic Initiatives
    • 7.6.7. Oriflame Cosmetics AG
      • 7.6.7.1. Company Overview
      • 7.6.7.2. Financial Performance
      • 7.6.7.3. Product Benchmarking
      • 7.6.7.4. Strategic Initiatives
    • 7.6.8. Belcorp Corporation
      • 7.6.8.1. Company Overview
      • 7.6.8.2. Financial Performance
      • 7.6.8.3. Product Benchmarking
      • 7.6.8.4. Strategic Initiatives
    • 7.6.9. Mary Kay Inc.
      • 7.6.9.1. Company Overview
      • 7.6.9.2. Financial Performance
      • 7.6.9.3. Product Benchmarking
      • 7.6.9.4. Strategic Initiatives
    • 7.6.10. Cutco Corporation
      • 7.6.10.1. Company Overview
      • 7.6.10.2. Financial Performance
      • 7.6.10.3. Product Benchmarking
      • 7.6.10.4. Strategic Initiatives
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Product Code: GVR-4-68039-928-1

List of Tables

  • Table 1 Direct Selling Market Estimates and Forecast, 2018 - 2030 (USD Million, Million Units)
  • Table 2 Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (USD Million, Million Units)
  • Table 3 Health & Wellness Market Estimates and Forecast, 2018 - 2030 (USD Million, Million Units)
  • Table 4 Cosmetics and Personal Care Market Estimates and Forecasts, 2018 - 2030 (USD Million, Million Units)
  • Table 5 Household Goods and Durables Care Market Estimates and Forecasts, 2018 - 2030 (USD Million, Million Units)
  • Table 6 Other Market Estimates and Forecasts, 2018 - 2030 (Million Units, USD Million)
  • Table 7 Direct Selling Market Estimates & Forecast, by Region, 2018 - 2030 (Million Units, USD Million)
  • Table 8 North America Direct Selling Market Estimates and Forecasts, by Country, 2018 - 2030 (Million Units, USD Million)
  • Table 9 North America Direct Selling Market Estimates and Forecast, by product, 2018 - 2030 (Million Units, USD Million)
  • Table 10 U.S. Macro-economic Outlay
  • Table 11 U.S. Direct Selling Market Estimates and Forecast, by product, 2018 - 2030 (Million Units, USD Million)
  • Table 12 Canada Macro-economic Outlay
  • Table 13 Canada Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 14 Mexico Macro-economic Outlay
  • Table 15 Mexico Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 16 Europe Direct Selling Market Estimates and Forecasts, by Country, 2018 - 2030 (Million Units, USD Million)
  • Table 17 Europe Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 18 UK Macro-economic Outlay
  • Table 19 UK Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 20 Germany Macro-economic Outlay
  • Table 21 Germany Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 22 France Macro-economic Outlay
  • Table 23 France Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 24 Asia Pacific Direct Selling Market Estimates and Forecasts, by Country, 2018 - 2030 (Million Units, USD Million)
  • Table 25 Asia Pacific Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 26 China Macro-economic Outlay
  • Table 27 China Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 28 India Macro-economic Outlay
  • Table 29 India Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 30 Japan Macro-economic Outlay
  • Table 31 Japan Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 32 Central & South America Direct Selling Market Estimates and Forecasts, by Country, 2018 - 2030 (Million Units, USD Million)
  • Table 33 Central & South America Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 34 Brazil Macro-economic Outlay
  • Table 35 Brazil Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 36 Argentina Macro-economic Outlay
  • Table 37 Argentina Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 38 MEA Direct Selling Market Estimates and Forecasts, by Country, 2018 - 2030 (Million Units, USD Million)
  • Table 39 MEA Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 40 South Africa Macro-economic Outlay
  • Table 41 South Africa Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)
  • Table 42 GCC Macro-economic Outlay
  • Table 43 GCC Direct Selling Market Estimates and Forecast, by Product, 2018 - 2030 (Million Units, USD Million)

List of Figures

  • Fig. 1 Direct selling market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Product segment snapshot
  • Fig. 8 Raw material segment snapshot
  • Fig. 9 Distribution channel segment snapshot
  • Fig. 10 Competitive landscape snapshot
  • Fig. 11 Direct selling market value, 2024 (Million Units, USD Million)
  • Fig. 12 Direct selling market - Industry value chain analysis
  • Fig. 13 Direct selling market dynamics
  • Fig. 14 Direct selling market: Porter's analysis
  • Fig. 15 Direct selling market, by product: Key takeaways
  • Fig. 16 Direct selling market, by product: Market share, 2024 & 2030
  • Fig. 17 Health & wellness market estimates & forecasts, 2018 - 2030 (Million Units, USD Million)
  • Fig. 18 Cosmetics and personal care market estimates & forecasts, 2018 - 2030 (Million Units, USD Million)
  • Fig. 19 Cosmetics and personal care market estimates & forecasts, 2018 - 2030 (Million Units, USD Million)
  • Fig. 20 Household goods & durables market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 21 Others market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 22 Direct selling market revenue, by region, 2024 & 2030, (Million Units, USD Million)
  • Fig. 23 Regional marketplace: Key takeaways
  • Fig. 24 North America direct selling market estimates & forecast, 2018 -2030, (Million Units, USD Million)
  • Fig. 25 U.S. direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 26 Canada direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 27 Mexico direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 28 Europe direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 29 UK direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 30 Germany direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 31 France direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 32 Asia Pacific direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 33 China direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 34 India direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 35 Japan direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 36 Central & South America direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 37 Brazil direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 38 Argentina direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 39 Middle East & Africa direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 40 South Africa direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 41 GCC direct selling market estimates & forecast, 2018 - 2030 (Million Units, USD Million)
  • Fig. 42 Key company categorization
  • Fig. 43 Strategic framework
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