U.S. Heritage Tourism Market Size, Share & Trends Analysis Report By Type (Cultural Heritage, Natural Heritage, Intangible Heritage), By Age Group (30 and Under, 31 to 50), By Booking Channel, And Segment Forecasts, 2025

The U.S. heritage tourism market size is expected to reach USD 184.14 billion by 2033, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 4.2% from 2025 to 2033. As modern travelers seek more meaningful, educational experiences, heritage tourism has emerged as a preferred avenue for connecting with America's rich historical tapestry. This rising demand spans diverse demographics, including younger generations drawn to immersive storytelling and older travelers interested in revisiting historical roots.

Heritage tourists are increasingly prioritizing authenticity, local engagement, and sustainability. They value personalized experiences such as guided walking tours, reenactments, and visits to restored landmarks that offer deeper cultural context and emotional resonance. Social media and digital content also play a pivotal role as travelers share and discover historical destinations online, influencing peer recommendations and travel decisions.

Tour operators are adapting by curating niche experiences that highlight underrepresented narratives and regional diversity. Many are collaborating with local historians, indigenous communities, and preservation societies to offer enriched, socially responsible itineraries. There is a growing emphasis on flexible group sizes, hybrid in-person and virtual offerings, and curated packages that blend history with food, art, and nature-based activities.

In response to this trend, public and private stakeholders are investing in heritage site restoration, interpretation centers, and digital innovations such as augmented reality tours. Partnerships between tourism boards, nonprofits, and tech companies are enhancing site accessibility and storytelling. As a result, heritage tourism is evolving from static site visits to dynamic, community-driven journeys that align with modern values and long-term destination stewardship.

U.S. Heritage Tourism Market Report Highlights:

Cultural heritage tourism captured a significant share of the revenue, reflecting strong consumer demand for immersive, historically rich experiences. This dominance highlights travelers' growing interest in authentic cultural narratives and preserved heritage sites.
Travelers between the age group 51-70 held a substantial market share, driven by their preference for guided historical tours, museum visits, and culturally enriched itineraries. Their spending also supports premium experiences, such as heritage railways, landmark accommodations, and curated group travel packages.
Marketplace bookings are expected to rise significantly, reflected by rising consumer preference for digital convenience and tailored cultural experiences. This growth is fueled by online platforms offering easy access to curated heritage tours and local storytelling.

Product Code: GVR-4-68040-634-3

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Type Outlook
2.3. Age Group Outlook
2.4. Booking Channel Outlook
2.5. Competitive Landscape Snapshot

Chapter 3. U.S. Heritage Tourism Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Booking Trend Analysis
- 3.3.2. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. U.S. Heritage Tourism Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Heritage Tourism Market: Type Estimates & Trend Analysis

5.1. U.S. Heritage Tourism Market, By Type: Key Takeaways
5.2. Type Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Type, 2021 - 2033 (USD Billion)
- 5.3.1. Cultural Heritage
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Natural Heritage
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Intangible Heritage
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Heritage Tourism Market: Age Group Estimates & Trend Analysis

6.1. U.S. Heritage Tourism Market, By Age Group: Key Takeaways
6.2. Age Group Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by Age Group, 2021 - 2033 (USD Billion)
- 6.3.1. 30 and Under
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.1.2. 31 to 50
    - 6.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.1.3. 51 to 70
    - 6.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 6.3.1.4. 71 and Above
    - 6.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Heritage Tourism Market: Booking Channel Estimates & Trend Analysis

7.1. U.S. Heritage Tourism Market, By Booking Channel: Key Takeaways
7.2. Booking Channel Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by End Use, 2021 - 2033 (USD Billion)
- 7.3.1. Direct Booking
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. Online Travel Agencies (OTAs)
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Marketplace Booking
  - 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Heritage Tourism Market: Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Trafalgar Tours
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Service Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Tauck, Inc. (Tauck World Discovery)
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Service Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. National Geographic Expeditions
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Service Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Historic Tours of America, Inc.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Service Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. G Adventures In.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Service Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Intrepid Travel, Inc.
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Service Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Globus Family of Brands (including Globus and Cosmos)
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Service Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Gate 1 Travel LTD
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Service Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Mayflower Cruises & Tours
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Service Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. American Classic Tours, Inc.
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Service Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-634-3

List of Tables

1. U.S. heritage tourism market: Key market driver analysis
2. U.S. heritage tourism market: Key market restraint analysis
3. U.S. heritage tourism market estimates & forecast, by type (USD Billion)
4. U.S. cultural heritage market estimates & forecasts, 2021 - 2033 (USD Billion)
5. U.S. natural heritage market estimates & forecasts, 2021 - 2033 (USD Billion)
6. U.S. intangible heritage market estimates & forecasts, 2021 - 2033 (USD Billion)
7. U.S. heritage tourism market estimates & forecast, by age group (USD Billion)
8. U.S. heritage tourism market estimates & forecasts, for age group 30 years and under, 2021 - 2033 (USD Billion)
9. U.S. heritage tourism market estimates & forecasts, for age group 31 to 50, 2021 - 2033 (USD Billion)
10. U.S. heritage tourism market estimates & forecasts, for age group 51 to 70, 2021 - 2033 (USD Billion)
11. U.S. heritage tourism market estimates & forecasts, for age group 71 and above, 2021 - 2033 (USD Billion)
12. U.S. heritage tourism market estimates & forecast, by booking channel (USD Billion)
13. U.S. heritage tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
14. U.S. heritage tourism market estimates & forecasts, through online travel agencies (OTAs), 2021 - 2033 (USD Billion)
15. U.S. heritage tourism market estimates & forecasts, through marketplace booking, 2021 - 2033 (USD Billion)
16. Recent developments & impact analysis, by key market participants
17. Company market share, 2024 (%)
18. Company heat map analysis
19. Companies undergoing key strategies

List of Figures

1. U.S. heritage tourism market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Market snapshot
7. Segment snapshot
8. Competitive landscape Snapshot
9. Global parent industry and North America heritage tourism market size (USD Billion)
10. North America heritage tourism market size, 2021 to 2033 (USD Billion)
11. U.S. heritage tourism market: Penetration & growth prospect mapping
12. U.S. heritage tourism market: Value chain analysis
13. U.S. heritage tourism market: Booking mode analysis
14. U.S. heritage tourism market: Profit-margin analysis
15. U.S. heritage tourism market: Dynamics
16. U.S. heritage tourism market: Porter's five forces analysis
17. Factors influencing buying decisions for stemware
18. U.S. heritage tourism market, by type: Key takeaways
19. U.S. heritage tourism market: Type movement analysis, 2024 & 2033 (%)
20. U.S. cultural heritage market estimates & forecasts, 2021 - 2033 (USD Billion)
21. U.S. natural heritage market estimates & forecasts, 2021 - 2033 (USD Billion)
22. U.S. intangible heritage market estimates & forecasts, 2021 - 2033 (USD Billion)
23. U.S. heritage tourism market, by age group: Key takeaways
24. U.S. heritage tourism market: Age group movement analysis, 2024 & 2033 (%)
25. U.S. heritage tourism market estimates & forecasts, for age group 30 and under, 2021 - 2033 (USD Billion)
26. U.S. heritage tourism market estimates & forecasts, for age group 31 to 50, 2021 - 2033 (USD Billion)
27. U.S. heritage tourism market estimates & forecasts, for age group 51 to 70, 2021 - 2033 (USD Billion)
28. U.S. heritage tourism market estimates & forecasts, for age group 71 and above, 2021 - 2033 (USD Billion)
29. U.S. heritage tourism market, by booking channel: Key takeaways
30. U.S. heritage tourism market: Booking channel movement analysis, 2024 & 2033 (%)
31. U.S. heritage tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
32. U.S. heritage tourism market estimates & forecasts, through online travel agencies (OTAs), 2021 - 2033 (USD Billion)
33. U.S. heritage tourism market estimates & forecasts, through marketplace booking, 2021 - 2033 (USD Billion)
34. Key company categorization
35. Company market share analysis, 2024 (%)
36. Strategic framework of the stemware market

U.S. Heritage Tourism Market Size, Share & Trends Analysis Report By Type (Cultural Heritage, Natural Heritage, Intangible Heritage), By Age Group (30 and Under, 31 to 50), By Booking Channel, And Segment Forecasts, 2025 - 2033

Description

Table of Contents

List of Tables

U.S. Heritage Tourism Market Growth & Trends:

U.S. Heritage Tourism Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Heritage Tourism Market Variables, Trends & Scope

Chapter 4. U.S. Heritage Tourism Market: Consumer Behavior Analysis

Chapter 5. U.S. Heritage Tourism Market: Type Estimates & Trend Analysis

Chapter 6. U.S. Heritage Tourism Market: Age Group Estimates & Trend Analysis

Chapter 7. U.S. Heritage Tourism Market: Booking Channel Estimates & Trend Analysis

Chapter 8. U.S. Heritage Tourism Market: Competitive Analysis

List of Tables

List of Figures