PUBLISHER: Grand View Research | PRODUCT CODE: 1772551
PUBLISHER: Grand View Research | PRODUCT CODE: 1772551
The Japan dietary supplements market size was estimated at USD 13.32 billion in 2024 and is projected to grow at a CAGR of 11.3% from 2025 to 2030. The rising adoption of dietary supplements by the geriatric population, a strong emphasis on health and wellness in domestic lifestyle preferences, and high health awareness in Japan are primarily driving the growth of this market. The popularity of beauty products and anti-aging treatments in the country also contributes to the growing demand.
Significant awareness regarding health and wellness across Japan supports the growth of this market. Many consumers adopt healthy diets and fitness routines while focusing on adding supplements to daily consumption, increasing the demand for multivitamins, protein powders, prebiotics, and probiotics. The growing availability of information also plays a vital role in Japan's rising consumption of dietary supplements.
A large geriatric population in the country has a noteworthy influence on the demand for dietary supplements. In 2023, nearly 31.7% of Japan's population was aged 65 and above. This contributes to increasing demand for supplements designed for gut health improvements, anti-aging, and weight management. In addition, the growing prevalence of multiple chronic diseases such as Chronic Obstructive Pulmonary Disease (COPD), cancer, arthritis, chronic kidney disease, and others is expected to result in increasing demand for dietary supplements in the forecast period. According to the International Agency for Research on Cancer, in 2022, nearly 1,005,157 new cancer cases were recorded in Japan. Such aspects are expected to facilitate the growth of the dietary supplements market in Japan.
Changed lifestyles of individuals and families living in key cities of Japan, such as Tokyo, Yokohama, Osaka, Nagoya, and others, have led to the inclusion of dietary supplements to address gas in nutrition and a healthy diet. In addition, the convenience offered by products equipped with innovative packaging and easy-to-consume forms such as tablets and gummies also significantly influences demand from working professionals and young adults.
Japan Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Japan dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel: