PUBLISHER: Grand View Research | PRODUCT CODE: 1790032
PUBLISHER: Grand View Research | PRODUCT CODE: 1790032
Data Broker Market Summary
The global data broker market size was estimated at USD 277.97 billion in 2024 and is projected to reach USD 512.45 billion by 2033, growing at a CAGR of 7.3% from 2025 to 2033. A key trend shaping the global data broker market is the convergence of big data analytics, AI, and real-time data monetization models across diverse industry verticals.
Organizations are moving from static demographic datasets to dynamic data streams that capture intent, location, transactions, and sentiment in near real time. In addition, with the rise of programmatic advertising, fraud detection, and personalized engagement, businesses demand continuously updated datasets that reflect real-world changes in consumer behavior. Data brokers are integrating AI-driven tools for automatic categorization, enrichment, and normalization of disparate data sources, transforming raw data into actionable intelligence. For instance, companies in the BFSI and retail sectors are leveraging brokered data streams to score leads, personalize offers, and preempt credit and fraud risks, enabling faster, more accurate decision-making.
Moreover, the market is also witnessing evolution in the types of data being collected, with a strong pivot toward unstructured and custom-structured data. While structured data such as emails, contact information, and financial records continue to dominate core offerings, unstructured data like social media activity, voice transcripts, geolocation trails, and purchase intent signals are being processed using natural language processing (NLP) and machine learning. This shift is fueling growth in sectors like healthcare and telecom, where customized datasets enable predictive analytics, network optimization, and patient risk stratification.
Data brokers are increasingly offering hybrid pricing models such as subscription plus pay-per-use, alongside API-driven delivery platforms to provide clients with modular, real-time access to tailored datasets. For instance, in June 2025, the U.S. Consumer Financial Protection Bureau (CFPB) announced new oversight measures targeting data brokers under the Fair Credit Reporting Act, following investigations into how location and health-related data were being bundled and sold without explicit user consent, prompting brokers to enhance transparency, data sourcing disclosures, and opt-out mechanisms.
Global Data Broker Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global data broker market report based on data category, data type, pricing, end-use, and region.