India Nutraceuticals Market Summary
The India nutraceuticals market size was estimated at USD 32.14 billion in 2024, and is projected to reach USD 75.81 billion by 2033, growing at a CAGR of 10.0% from 2025 to 2033. A primary driver for market growth is the escalating health awareness among Indian consumers, particularly post-pandemic, leading to a proactive approach to well-being rather than reactive treatment.
A heightened focus on immunity and holistic health fuels this shift. The increasing prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular disorders is compelling a larger segment of the population to seek out nutraceuticals as preventive and supplementary solutions. This growing demand underscores a fundamental change in how Indians approach health management. According to an article published by PharmaNutrition in March 2025, the receptiveness of the aging population to personalized nutrition presents ample growth opportunities for manufacturers, further solidifying the market's upward trajectory.
India's rapid urbanization and the adoption of sedentary lifestyles drive the market growth further, resulting in dietary imbalances. This has significantly amplified the demand for supplements and functional foods, especially among the younger, urban demographics like millennials and Gen Z. Concurrently, there is a pronounced consumer preference for natural, plant-based, and Ayurveda-inspired nutraceuticals, stemming from concerns about the side effects of synthetic medications and a desire for clean-label products. This trend aligns with India's traditional embrace of alternative medicine.
Economic and regulatory factors also play a crucial role in market expansion. The burgeoning middle class and increasing disposable incomes enable more Indians to invest in health and wellness products, making nutraceuticals more accessible and desirable. Furthermore, the Food Safety and Standards Authority of India (FSSAI) has introduced clear regulations and standards, bolstering consumer trust and market credibility. According to an article published by Economic Times in February 2025, nutraceuticals are gaining popularity in India due to rising health awareness, increased lifestyle diseases, and a shift toward natural products. The market's significant growth is further propelled by government initiatives, disposable incomes, and expanding online retail. These combined factors create a supportive environment for industry growth and innovation.
India Nutraceuticals Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the India nutraceuticals market report based on product, application, and distribution channel:
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Dietary Supplements
- Tablets
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Capsules
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Soft Gels
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Powders
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Gummies
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Liquid
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Others
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Functional Food
- Vegetable and Seed Oil
- Sweet Biscuits, Snack Bars and Fruit Snacks
- Dairy
- Baby Food
- Breakfast Cereals
- Others
- Functional Beverages
- Energy drink
- Sports drink
- Others (Functional dairy based beverages, kombucha, kefir, probiotic drinks, and functional water)
- Infant Formula
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Allergy & Intolerance
- Healthy Ageing
- Bone & Joint health
- Cancer Prevention
- Children's Health
- Cognitive Health
- Diabetes
- Digestive / Gut Health
- Energy & Endurance
- Eye Health
- Heart Health
- Immune System
- Infant Health
- Inflammation
- Maternal Health
- Men's Health
- Nutricosmetics
- Oral care
- Personalized Nutrition
- Post Pregnancy Health
- Sexual Health
- Skin Health
- Sports Nutrition
- Weight Management & Satiety
- Women's Health
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Supermarkets & Hypermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Grocery Stores
- Others
- Online
- Amazon
- Other Online Retail Stores