PUBLISHER: Grand View Research | PRODUCT CODE: 1790149
PUBLISHER: Grand View Research | PRODUCT CODE: 1790149
U.S. CBD Pouches Market Size, Share & Trends Analysis Report By Content (Up to 10 mg, 10 mg - 20 mg), By Type (Flavored, Unflavored), By Distribution Channel (Offline, Online), Segment Forecasts, 2025 - 2033
U.S. CBD Pouches Market Summary
The U.S. CBD pouches market size was estimated at USD 42.69 million in 2024 and is projected to reach USD 232.36 million by 2033, growing at a CAGR of 19.5% from 2025 to 2033. The CBD pouches market in the U.S. is growing rapidly due to rising consumer demand for smokeless, discreet wellness products and increasing awareness of CBD's potential benefits. Innovations in flavors and formats are also expanding appeal among younger, health-conscious users.
The growth trajectory of the U.S. market is underpinned by a confluence of socio-behavioral, regulatory, and technological factors. Rising consumer inclination toward non-combustible, discreet cannabidiol delivery systems reflects a broader shift toward health-conscious and convenience-oriented consumption patterns. CBD pouches, in particular, offer a smokeless, mess-free alternative that caters to individuals seeking the therapeutic benefits of cannabidiol-such as anxiolytic, analgesic, and neuroprotective effects-without the stigma or complexity associated with traditional formats like tinctures or vapes. This trend is further reinforced by expanding scientific validation of CBD's efficacy, growing public discourse around mental wellness, and favorable legislative developments facilitating product accessibility. Moreover, advances in product formulation, flavor innovation, and strategic retail penetration-both online and offline-are collectively accelerating adoption across a diverse and increasingly mainstream consumer base.
The U.S. CBD pouches industry is witnessing robust growth, driven by evolving consumer preferences that favor discreet, convenient, and non-inhalable CBD delivery systems. Unlike traditional formats such as oils, vapes, or edibles, CBD pouches offer a smoke-free, odorless, and easy-to-use alternative, making them particularly attractive to consumers seeking wellness benefits without social stigma or legal ambiguities. The convenience of the pouch format-similar to nicotine pouches-enables on-the-go use and precise dosing, making it attractive to working professionals and younger adults.
Furthermore, the perceived health benefits of cannabidiol are a significant driver behind market adoption. Clinical and anecdotal evidence continues to support CBD's role in alleviating anxiety, promoting better sleep, and managing chronic pain-all of which are top wellness concerns in the U.S. A survey by HelloMD and Brightfield Group revealed that 65% of respondents used CBD to treat anxiety, while 60% used it for insomnia or sleep issues. As the general population becomes more aware of these benefits-amplified by media coverage, influencer marketing, and health brand endorsements-CBD pouches are increasingly positioned as functional wellness products rather than niche supplements.
Moreover, market expansion is being facilitated by both product innovation and regulatory normalization. Companies such as Cannadips and Velo CBD are actively innovating with enhanced bioavailability, diverse flavor profiles (e.g., citrus, mint, coffee), and sugar-free or vegan-friendly options to cater to lifestyle preferences. Concurrently, the regulatory environment has become more conducive since the passage of the 2018 Farm Bill, which federally legalized hemp-derived CBD products with less than 0.3% THC. This has enabled a proliferation of CBD offerings in mainstream retail channels such as CVS, Walgreens, and Amazon.
CBD Usage by Gender: Men make up a larger share of regular CBD users, accounting for around 70% of the market, while women represent about 30%. Though trial rates are somewhat balanced, men are more likely to adopt CBD products like pouches for consistent use.
Top CBD Pouch Brands: Leading brands gaining traction in the U.S. include Cannadips, VELO CBD, Holistic Wellness, CBDfx, and Grinds. These brands are popular for their convenience, flavor variety, and trusted sourcing, with Cannadips often seen as a market pioneer.
Consumer Pain Points: Key frustrations in the CBD pouch market include inconsistent dosage, high pricing, limited retail access, slow effect onset, and lack of appealing flavors-factors that brands must address to increase long-term adoption.
The demographic composition of CBD users in the U.S.-with White/Caucasians accounting for 64%-has direct implications for the adoption of emerging product formats like CBD pouches. This dominant user group tends to be early adopters of wellness and alternative health products, contributing significantly to the rising popularity of discreet, smokeless CBD delivery methods. As CBD pouches offer convenience, portability, and social acceptability, they align well with the preferences of this majority demographic. Conversely, lower adoption among minority groups, such as Asian/Asian Americans (4%) and Black/African Americans (5%), may reflect cultural stigma, limited targeted marketing, or lower access, highlighting an opportunity for broader outreach and education to drive inclusive market growth.
U.S. CBD Pouches Market Report Segmentation
This report forecasts revenue growth at country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. CBD pouches market report by content, type, and distribution channel:
- Content Outlook (Revenue, USD Million); 2021 - 2033)
- Up to 10 mg
- 10 mg - 20 mg
- Others
- Type Outlook (Revenue, USD Million); 2021 - 2033)
- Flavored
- Unflavored
- Distribution Channel Outlook (Revenue, USD Million), 2021 - 2033)
- Offline
- Online
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Content Outlook
- 2.3. Type Outlook
- 2.4. Distribution Channel Outlook
Chapter 3. U.S. CBD Pouches Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Manufacturing & Technology Trends
- 3.3.2. Sales Channel Analysis
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. CBD Pouches Market: Content Estimates & Trend Analysis
- 5.1. Content Movement Analysis & Market Share, 2024 & 2033
- 5.2. Up to 10 mg
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3. 10 mg -20 mg
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.4. Others
- 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. U.S. CBD Pouches Market: Type Estimates & Trend Analysis
- 6.1. Type Movement Analysis & Market Share, 2024 & 2033
- 6.2. Flavored
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3. Unflavored
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. U.S. CBD Pouches Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 7.2. Offline
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3. Online
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Cannadips
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. VELO CBD
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Holistic Wellness
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. CBDfx
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Grinds
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. SNUSSIE
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Cannobie
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Rogue
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Hempire
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Jakobsson's
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Cannadips
List of Tables
- Table 1 U.S. CBD pouches market - Key market driver analysis
- Table 2 U.S. CBD pouches market - Key market restraint analysis
- Table 3 U.S. CBD pouches market estimates and forecast by content 2021 - 2033 (USD Million)
- Table 4 U.S. CBD pouches market estimates and forecast by type, 2021 - 2033 (USD Million)
- Table 5 U.S. CBD pouches market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 6 U.S. CBD pouches market revenue estimates and forecast, 2021 - 2033 (USD Million)
- Table 7 U.S. CBD pouches market revenue estimates and forecast, by content, 2021 - 2033 (USD Million)
- Table 8 U.S. market estimates and forecast, from up to 10 mg content, 2021 - 2033 (USD Million)
- Table 9 U.S. market estimates and forecast, from 10 mg -20 mg content, 2021 - 2033 (USD Million)
- Table 10 U.S. market estimates and forecast, from more than 20 mg content, 2021 - 2033 (USD Million)
- Table 11 U.S. CBD pouches market revenue estimates and forecast, by type, 2021 - 2033 (USD Million)
- Table 12 U.S. flavored CBD pouches market estimates and forecast, 2021 - 2033 (USD Million)
- Table 13 U.S. unflavored CBD pouches market estimates and forecast, 2021 - 2033 (USD Million)
- Table 14 U.S. CBD pouches market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- Table 15 U.S. CBD pouches market estimates and forecast, through offline, 2021 - 2033 (USD Million)
- Table 16 U.S. CBD pouches market estimates and forecast, through online, 2021 - 2033 (USD Million)
List of Figures
- Fig. 1 U.S. CBD pouches market snapshot
- Fig. 2 U.S. CBD pouches market segmentation & scope
- Fig. 3 U.S. CBD pouches market penetration & growth prospect mapping
- Fig. 4 U.S. CBD pouches market value chain analysis
- Fig. 5 U.S. CBD pouches market dynamics
- Fig. 6 U.S. CBD pouches market Porter's Five Forces analysis
- Fig. 7 U.S. CBD pouches market: Content movement analysis, 2024 & 2033 (%)
- Fig. 8 U.S. CBD pouches market estimates and forecast, from up to 10 mg content, 2021 - 2033 (USD Million)
- Fig. 9 U.S. CBD pouches market estimates and forecast, from 10 mg -20 mg content, 2021 - 2033 (USD Million)
- Fig. 10 U.S. market estimates and forecast, from more than 20 mg content, 2021 - 2033 (USD Million)
- Fig. 11 U.S. CBD pouches market: type movement analysis, 2024 & 2033 (%)
- Fig. 12 U.S. flavored CBD pouches market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 13 U.S. unflavored CBD pouches market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 14 U.S. CBD pouches market: Distribution channel movement analysis, 2024 & 2033 (%)
- Fig. 15 U.S. CBD pouches market estimates and forecast, through offline, 2021 - 2033 (USD Million)
- Fig. 16 U.S. CBD pouches market estimates and forecast, through online, 2021 - 2033 (USD Million)
