PUBLISHER: Grand View Research | PRODUCT CODE: 1814031
PUBLISHER: Grand View Research | PRODUCT CODE: 1814031
The U.S. premium bottled water market size was estimated at USD 10.76 billion in 2024 and is projected to reach USD 20.75 billion by 2033, growing at a CAGR of 7.5% from 2025 to 2033. The market growth is attributed to the growing health consciousness among Americans.
As more consumers shift away from sugary beverages, they are gravitating toward hydration options that offer perceived purity and wellness benefits. Premium bottled water brands often highlight their mineral content, alkaline pH levels, and natural sourcing, which appeals to individuals seeking functional beverages that support digestion, energy, and overall well-being.
The rise in wellness tourism and luxury consumption is also driving market growth. Premium bottled water is increasingly viewed as a lifestyle product, not just a hydration source. Upscale hotels, spas, and restaurants incorporate high-end water brands into their offerings to enhance the customer experience. This trend is reinforced by elegant packaging, especially glass bottles, which elevate the product's image and align with the aesthetic expectations of affluent consumers.
The expansion of e-commerce and direct-to-consumer models has made premium bottled water more accessible than ever. Subscription services and online platforms allow consumers to customize their purchases and receive regular deliveries, enhancing convenience and brand loyalty. This digital shift also enables companies to gather insights into consumer behavior, refine their marketing strategies, and introduce innovative products like vitamin-infused or antioxidant-rich waters.
U.S. Premium Bottled Water Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. premium bottled water market report based on product, and distribution channel: