PUBLISHER: Grand View Research | PRODUCT CODE: 1814063
PUBLISHER: Grand View Research | PRODUCT CODE: 1814063
The France cycle tourism market size was estimated at USD 7.90 billion in 2024 and is expected to reach USD 21.36 billion by 2033, with a CAGR of 11.9% from 2025 to 2033. The demand for cycle tourism in France is rising sharply, fueled by changing traveler preferences, supportive public policies, and ongoing infrastructure development. Cycling is increasingly seen not just as a sport but as an immersive, low-impact way to explore France's natural and cultural landscapes. According to Le Monde, over 22 million French residents participated in cycling during their holidays in 2022, with the activity becoming especially popular among urban families and middle-aged leisure travelers. This trend reflects a broader post-pandemic desire for local, sustainable travel, as many travelers are intentionally avoiding crowded international destinations in favor of domestic, eco-friendly experiences.
France's central and regional governments have strengthened this trend with significant public investment. In May 2023, the French Ministry for Ecological Transition introduced a USD 2.3 billion Bicycle Plan to make France the leading cycling nation. The plan aims to expand the national cycling network to 80,000 km by 2027 and 100,000 km by 2030, doubling its current length. It also offers USD 575.1 million in subsidies for bike purchases, repairs, and parking infrastructure. Local municipalities, particularly Paris, have adopted similar initiatives.
Tourism operators have responded with a wave of new offerings. French and international tour providers are now packaging multi-day, self-guided cycling tours with options such as luggage transport, e-bike rentals, and curated culinary stops. According to The Connexion, firms like Velorizons, Le Velo Voyageur, and Terres d'Aventure have expanded their product lines to include routes across Normandy, Alsace, the Canal du Midi, and even mountain passes in the Alps and Pyrenees. In 2025, Airbnb signed a three-year agreement with the Tour de France to create unique stays and cycling-themed experiences along the race route, aimed at domestic travellers and sports enthusiasts alike. Smaller businesses are also adapting; rural guesthouses and campsites now offer "bike cabins," repair tools, and digital route maps as part of their standard services, as documented by Le Monde in July 2024.
Cultural shifts also play a critical role. Cycling is no longer perceived as exclusive to athletes or hobbyists; it is increasingly viewed as a form of wellness tourism and a way to experience France's slow-living ethos. In summer 2020, following pandemic-related restrictions, cycle traffic rose 29% nationwide, with a 31% increase specifically along EuroVelo routes in France. This revival highlighted an appetite for active, independent, and low-contact travel. The trend has only deepened as electric bicycles become more affordable, expanding access to older riders and casual tourists.
France Cycle Tourism Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the France cycle tourism market on the basis of group, booking mode, and age group.