PUBLISHER: Grand View Research | PRODUCT CODE: 1814066
PUBLISHER: Grand View Research | PRODUCT CODE: 1814066
Italy Cycle Tourism Market Size, Share & Trends Analysis Report By Group (Groups/Friends, Couples, Family, Solo), By Booking Mode (Direct, Travel Agent, Marketplace Booking), By Age Group, And Segment Forecasts, 2025 - 2033
Italy Cycle Tourism Market Size & Trends:
The Italy cycle tourism market size was estimated at USD 5.10 billion in 2024 and is projected to reach USD 12.68 billion by 2033, growing at a CAGR of 10.9% from 2025 to 2033. The rising demand for cycle tourism in Italy is driven by a blend of lifestyle shifts, improved infrastructure, and targeted government support. More travelers are choosing cycling holidays as a way to combine physical activity with cultural discovery, particularly in a country like Italy, where every region offers a unique blend of history, landscape, and gastronomy. Tourists are increasingly rejecting passive sightseeing in favor of active, immersive travel that enables them to experience a destination intimately and sustainably.
Italy's growing emphasis on health, environmental consciousness, and local engagement is a key growth driver for the Italy cycle tourism industry. With people becoming more fitness-oriented and eco-aware, cycling has become more than just a mode of transport; it's now a lifestyle choice. According to data from FIAB (Federazione Italiana Ambiente e Bicicletta), over 9 million Italians used a bicycle for vacation or leisure in 2023, up from around 6 million in 2020. Regions like Emilia-Romagna and Trentino-Alto Adige have emerged as cycle tourism hotspots thanks to their well-maintained trails, diverse terrains, and high-quality hospitality options that cater specifically to cyclists.
Government initiatives are reinforcing this trend. The Italian Ministry of Tourism, in collaboration with local administrations, has launched the "Sistema Nazionale delle Ciclovie Turistiche" project, which aims to develop a national cycling network. This includes over 6,000 km of interconnected cycling routes across iconic areas like the Apennines, the Po Valley, and the southern coastline. The Ciclovia del Sole, a major route linking Verona to Bologna, has already become a flagship example of Italy's commitment to long-distance cycling infrastructure, attracting both domestic and international travelers.
In terms of offerings, Italian tour operators have adapted quickly to this demand. Companies like Cicloposse, Italy Bike Tours, and Bikeit now offer tailored cycling packages that range from self-guided leisure tours through Tuscan vineyards to high-performance rides in the Dolomites. These packages often include GPS navigation, luggage transfers, gourmet meals, and even e-bike options to broaden accessibility. Local hospitality networks-like agriturismos and bike-friendly B&Bs- are also becoming integral to the cycle tourism experience, often providing secure bike storage, repair stations, and curated local route suggestions.
Italy Cycle Tourism Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Italy cycle tourism market based on group, booking mode, and age group:
- Group Outlook (Revenue, USD Billion, 2021 - 2033)
- Groups/Friends
- Couples
- Family
- Solo
- Booking Mode Outlook (Revenue, USD Billion, 2021 - 2033)
- Direct
- Travel Agent
- Marketplace Booking
- Age Group Outlook (Revenue, USD Billion, 2021 - 2033)
- 18 to 30 Years
- 31 to 50 Years
- Above 50 Years
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Group Outlook
- 2.3. Booking Mode Outlook
- 2.4. Age Group Outlook
- 2.5. Competitive Landscape Snapshot
Chapter 3. Italy Cycle Tourism Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Booking Channel Trends
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Italy Cycle Tourism Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Italy Cycle Tourism Market: Group Estimates & Trend Analysis
- 5.1. Italy Cycle Tourism Market, By Group: Key Takeaways
- 5.2. Group Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Group, 2021 - 2033 (USD Billion)
- 5.3.1. Groups/Friends
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Couples
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Family
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.4. Solo
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.1. Groups/Friends
Chapter 6. Italy Cycle Tourism Market: Booking Mode Estimates & Trend Analysis
- 6.1. Italy Cycle Tourism Market, By Booking Mode: Key Takeaways
- 6.2. Booking Mode Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Booking Mode, 2021 - 2033 (USD Billion)
- 6.3.1. Direct
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Travel Agent
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.3. Marketplace Booking
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.1. Direct
Chapter 7. Italy Cycle Tourism Market: Age Group Estimates & Trend Analysis
- 7.1. Italy Cycle Tourism Market, By Expenditure: Key Takeaways
- 7.2. Age Group Movement Analysis & Market Share, 2024 & 2033
- 7.3. Market Estimates & Forecasts, by Age Group, 2021 - 2033 (USD Billion)
- 7.3.1. 18 to 30 Years
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. 31 to 50 Years
- 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Above 50 Years
- 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.1. 18 to 30 Years
Chapter 8. Italy Cycle Tourism Market: Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Ciclismo Classico
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Italy Bike Tours
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Eurobike
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Backroads
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Trek Travel
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. DuVine Cycling + Adventure Co
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. SpiceRoads
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Intrepid Travel
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. G Adventures
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Exodus Travels
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. Ciclismo Classico
List of Tables
- Table 1 Italy cycle tourism market estimates & forecast, by group (USD Billion)
- Table 2 Italy groups/friends cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 3 Italy couples cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 4 Italy family cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 5 Italy solo cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 6 Italy cycle tourism market estimates & forecast, by booking mode (USD Billion)
- Table 7 Italy cycle tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
- Table 8 Italy cycle tourism market estimates & forecasts, through travel agents, 2021 - 2033 (USD Billion)
- Table 9 Italy cycle tourism market estimates & forecasts, through marketplace bookings, 2021 - 2033 (USD Billion)
- Table 10 Italy cycle tourism market estimates & forecast, by age group (USD Billion)
- Table 11 Italy cycle tourism market estimates & forecasts, for travellers aged 18 to 30 years, 2021 - 2033 (USD Billion)
- Table 12 Italy cycle tourism market estimates & forecasts, for travellers aged 31 to 50 years, 2021 - 2033 (USD Billion)
- Table 13 Italy cycle tourism market estimates & forecasts, for travellers aged above 50 years, 2021 - 2033 (USD Billion)
- Table 14 Recent developments & impact analysis, by key market participants
- Table 15 Company market share, 2024
- Table 16 Company heat map analysis
- Table 17 Companies undergoing key strategies
List of Figures
- Fig. 1 Italy cycle tourism market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Competitive landscape Snapshot
- Fig. 9 Asia Pacific parent industry and cycle tourism market size (USD Billion)
- Fig. 10 Asia Pacific cycle tourism market size, 2021 to 2033 (USD Billion)
- Fig. 11 Italy cycle tourism market: Penetration & growth prospect mapping
- Fig. 12 Italy cycle tourism market: Value chain analysis
- Fig. 13 Italy cycle tourism market: Booking channel analysis
- Fig. 14 Italy cycle tourism market: Dynamics
- Fig. 15 Italy cycle tourism market: Porter's five forces analysis
- Fig. 16 Factors influencing buying decisions for cycle tourism
- Fig. 17 Italy cycle tourism market, by group: Key takeaways
- Fig. 18 Italy cycle tourism market: Group movement analysis, 2024 & 2033 (%)
- Fig. 19 Italy groups/friends cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 20 Italy couples cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 21 Italy family cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 22 Italy solo cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 23 Italy cycle tourism market, by booking mode: Key takeaways
- Fig. 24 Italy cycle tourism market: Booking mode movement analysis, 2024 & 2033 (%)
- Fig. 25 Italy cycle tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
- Fig. 26 Italy cycle tourism market estimates & forecasts, through travel agent, 2021 - 2033 (USD Billion)
- Fig. 27 Italy cycle tourism market estimates & forecasts, through marketplace bookings, 2021 - 2033 (USD Billion)
- Fig. 28 Italy cycle tourism market, by age group: Key takeaways
- Fig. 29 Italy cycle tourism market: Age group movement analysis, 2024 & 2033 (%)
- Fig. 30 Italy cycle tourism market estimates & forecasts, for travellers aged 18 to 30 years, 2021 - 2033 (USD Billion)
- Fig. 31 Italy cycle tourism market estimates & forecasts, for travellers aged 31 to 50 years, 2021 - 2033 (USD Billion)
- Fig. 32 Italy cycle tourism market estimates & forecasts, for travellers aged above 50 years, 2021 - 2033 (USD Billion)
- Fig. 33 Key company categorization
- Fig. 34 Company market share analysis, 2024 (%)
- Fig. 35 Strategic framework of the Italy cycle tourism market
