PUBLISHER: Grand View Research | PRODUCT CODE: 1814065
PUBLISHER: Grand View Research | PRODUCT CODE: 1814065
Japan Cycle Tourism Market Size, Share & Trends Analysis Report By Group (Groups/Friends, Couples, Family, Solo), By Booking Mode (Direct, Travel Agent, Marketplace Booking), By Age Group, And Segment Forecasts, 2025 - 2033
Japan Cycle Tourism Market Size & Trends:
The Japan cycle tourism market size was estimated at USD 6.34 billion in 2024 and is projected to reach USD 16.40 billion by 2033, growing at a CAGR of 11.4% from 2025 to 2033. The Japan cycle tourism industry is steadily expanding as travellers increasingly seek meaningful engagement with nature, culture, and community through non-motorised, immersive experiences.
Unlike passive sightseeing, cycling enables slow-paced interaction with Japan's rural scenery, seasonal changes, and regional traditions. The country's natural topography, from the volcanic peaks of Kyushu to the rice terraces of Tohoku, offers a canvas for riders of all skill levels. A growing demographic of health-conscious domestic travellers, along with inbound visitors looking to escape dense urban tourism corridors, drives demand for cycling as a medium for authentic exploration.
Government bodies at both the national and local levels have taken active steps to integrate cycling into broader tourism and environmental goals. Through the Ministry of Land, Infrastructure, Transport and Tourism (MLIT), Japan has launched initiatives to designate national cycling routes such as the "National Cycle Route" network, connecting regions via well-maintained, scenic, and signposted trails. Municipal efforts in areas like Shimanami Kaido, Biwaichi (Lake Biwa), and Hokkaido have introduced cyclist support facilities, including rest stations, repair kiosks, and multi-language guidance systems. Public transport systems are also being modified to accommodate bicycles, reflecting a push towards integrated, multimodal tourism. These developments are not just infrastructure upgrades; they represent a strategic pivot to foster regional revitalization, offload pressure from urban hotspots, and enhance the appeal of lesser-visited prefectures.
Tour operators are innovating with diversified offerings that blend physical adventure with cultural immersion. Companies such as Japan Cycling Tours and Samurai Sports deliver structured itineraries that include temple stopovers, farm stays, and locally guided experiences. Many now provide e-bike options, enabling older travellers and less experienced cyclists to participate in longer or hilly routes without physical strain. Experiences are often tailored to seasonal highlights, like cherry blossom routes or autumn foliage trails, making cycling a thematic, repeatable travel choice. Operators also collaborate with ryokans, sake breweries, and craft workshops to deepen local engagement. These curated routes go beyond sightseeing; they are designed to narrate regional identity through rhythm, taste, and terrain.
Japan Cycle Tourism Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Japan cycle tourism market report based on the group, booking mode, and age group:
- Group Outlook (Revenue, USD Billion, 2021 - 2033)
- Groups/Friends
- Couples
- Family
- Solo
- Booking Mode Outlook (Revenue, USD Billion, 2021 - 2033)
- Direct
- Travel Agent
- Marketplace Booking
- Age Group Outlook (Revenue, USD Billion, 2021 - 2033)
- 18 to 30 Years
- 31 to 50 Years
- Above 50 Years
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Group Outlook
- 2.3. Booking Mode Outlook
- 2.4. Age Group Outlook
- 2.5. Competitive Landscape Snapshot
Chapter 3. Japan Cycle Tourism Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Related Market Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Booking Channel Trends
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Japan Cycle Tourism Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Japan Cycle Tourism Market: Group Estimates & Trend Analysis
- 5.1. Japan Cycle Tourism Market, By Group: Key Takeaways
- 5.2. Group Movement Analysis & Market Share, 2024 & 2033
- 5.3. Market Estimates & Forecasts, by Group, 2021 - 2033 (USD Billion)
- 5.3.1. Groups/Friends
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.2. Couples
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Family
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.4. Solo
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.1. Groups/Friends
Chapter 6. Japan Cycle Tourism Market: Booking Mode Estimates & Trend Analysis
- 6.1. Japan Cycle Tourism Market, By Booking Mode: Key Takeaways
- 6.2. Booking Mode Movement Analysis & Market Share, 2024 & 2033
- 6.3. Market Estimates & Forecasts, by Booking Mode, 2021 - 2033 (USD Billion)
- 6.3.1. Direct
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Travel Agent
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.3. Marketplace Booking
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.1. Direct
Chapter 7. Japan Cycle Tourism Market: Age Group Estimates & Trend Analysis
- 7.1. Japan Cycle Tourism Market, By Expenditure: Key Takeaways
- 7.2. Age Group Movement Analysis & Market Share, 2024 & 2033
- 7.3. Market Estimates & Forecasts, by Age Group, 2021 - 2033 (USD Billion)
- 7.3.1. 18 to 30 Years
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. 31 to 50 Years
- 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Above 50 Years
- 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.1. 18 to 30 Years
Chapter 8. Japan Cycle Tourism Market: Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Service Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. O Cycle Japan
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Service Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Oka Tours Co., Ltd.
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Service Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Cycle Japan Tours
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Service Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. RideJapan
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Service Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Rindo Bike Tour Japan
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Service Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. We Ride Japan
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Service Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Bicycle Tours Japan.
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Service Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Grasshopper Adventures
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Service Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. RAID Cycling
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Service Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Eco Tours Japan
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Service Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. O Cycle Japan
List of Tables
- Table 1 Japan cycle tourism market estimates & forecast, by group (USD Billion)
- Table 2 Japan groups/friends cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 3 Japan couples cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 4 Japan family cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 5 Japan solo cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Table 6 Japan cycle tourism market estimates & forecast, by booking mode (USD Billion)
- Table 7 Japan cycle tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
- Table 8 Japan cycle tourism market estimates & forecasts, through travel agents, 2021 - 2033 (USD Billion)
- Table 9 Japan cycle tourism market estimates & forecasts, through marketplace bookings, 2021 - 2033 (USD Billion)
- Table 10 Japan cycle tourism market estimates & forecast, by age group (USD Billion)
- Table 11 Japan cycle tourism market estimates & forecasts, for travellers aged 18 to 30 years, 2021 - 2033 (USD Billion)
- Table 12 Japan cycle tourism market estimates & forecasts, for travellers aged 31 to 50 years, 2021 - 2033 (USD Billion)
- Table 13 Japan cycle tourism market estimates & forecasts, for travellers aged above 50 years, 2021 - 2033 (USD Billion)
- Table 14 Recent developments & impact analysis, by key market participants
- Table 15 Company market share, 2024
- Table 16 Company heat map analysis
- Table 17 Companies undergoing key strategies
List of Figures
- Fig. 1 Japan cycle tourism market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Competitive landscape Snapshot
- Fig. 9 Asia Pacific industry and Japan cycle tourism market size (USD Billion)
- Fig. 10 Asia Pacific cycle tourism market size, 2021 to 2033 (USD Billion)
- Fig. 11 Japan cycle tourism market: Penetration & growth prospect mapping
- Fig. 12 Japan cycle tourism market: Value chain analysis
- Fig. 13 Japan cycle tourism market: Booking channel analysis
- Fig. 14 Japan cycle tourism market: Dynamics
- Fig. 15 Japan cycle tourism market: Porter's five forces analysis
- Fig. 16 Factors influencing buying decisions for cycle tourism
- Fig. 17 Japan cycle tourism market, by group: Key takeaways
- Fig. 18 Japan cycle tourism market: Group movement analysis, 2024 & 2033 (%)
- Fig. 19 Japan groups/friends cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 20 Japan couples cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 21 Japan family cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 22 Japan solo cycle tourism market estimates & forecasts, 2021 - 2033 (USD Billion)
- Fig. 23 Japan cycle tourism market, by booking mode: Key takeaways
- Fig. 24 Japan cycle tourism market: Booking mode movement analysis, 2024 & 2033 (%)
- Fig. 25 Japan cycle tourism market estimates & forecasts, through direct booking, 2021 - 2033 (USD Billion)
- Fig. 26 Japan cycle tourism market estimates & forecasts, through travel agents, 2021 - 2033 (USD Billion)
- Fig. 27 Japan cycle tourism market estimates & forecasts, through marketplace bookings, 2021 - 2033 (USD Billion)
- Fig. 28 Japan cycle tourism market, by age group: Key takeaways
- Fig. 29 Japan cycle tourism market: Age group movement analysis, 2024 & 2033 (%)
- Fig. 30 Japan cycle tourism market estimates & forecasts, for travellers aged 18 to 30 years, 2021 - 2033 (USD Billion)
- Fig. 31 Japan cycle tourism market estimates & forecasts, for travellers aged 31 to 50 years, 2021 - 2033 (USD Billion)
- Fig. 32 Japan cycle tourism market estimates & forecasts, for travellers aged above 50 years, 2021 - 2033 (USD Billion)
- Fig. 33 Key company categorization
- Fig. 34 Company market share analysis, 2024 (%)
- Fig. 35 Strategic framework of the Japan cycle tourism market
