PUBLISHER: Grand View Research | PRODUCT CODE: 1869797
PUBLISHER: Grand View Research | PRODUCT CODE: 1869797
The global ayurveda market size was estimated at USD 17.15 billion in 2024 and is expected to reach USD 85.83 billion by 2033, growing at a CAGR of 19.66% from 2025 to 2033. This growth is majorly anticipated due to the rising prevalence of chronic diseases, increasing awareness of the benefits of Ayurvedic products, and high adoption & acceptance of Ayurveda.
Moreover, rising demand for organic and natural personal care products, including Ayurvedic ingredients such as neem, turmeric, and sandalwood, is driving industry growth. The market is being shaped by a primary trend of clinical studies demonstrating the health benefits of Ayurvedic supplements. This trend has led to a spike in scientific validation, which has increased customer trust and fueled market growth. Ayurvedic medicines and treatments are known to have fewer side effects compared to allopathic medicines.
For instance, Turmeric is widely used in various supplements due to its anti-inflammatory properties, which have been validated by research. The market witnessed a surge in demand due to the increasing consumer focus on preventive healthcare and immunity-boosting products during the COVID-19 pandemic. The lockdowns and social distancing measures led to a shift in consumer behavior towards natural and organic products, including Ayurvedic supplements and medicines. Moreover, the growing awareness about the benefits of Ayurveda in managing stress and anxiety levels also contributed to the market growth during COVID-19. Governments worldwide recognize the potential benefits of Ayurveda and are taking steps to regulate and promote its use.
For instance, in India, the Ministry of AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) has been established to promote traditional medicine and alternative medicine systems. According to the Directorate General of Commercial Intelligence and Statistics (DGCI&S), India's exports of Ayurvedic and herbal products have increased from USD 479.6 million (3,967.4 crores INR) in FY21 to USD 606.2 million (5,014.3 crores INR) in FY23. On the other hand, the import of Ayurvedic and herbal products in India has also increased from USD 71.4 million (590.7 crores INR) in FY21 to USD 91.1 million (753.8 crores INR) in FY23, with a compound annual growth rate of 13 %. As a result, India's trade surplus in Ayurvedic and herbal products increased from 408.2 million (3,376.7 crore INR in FY21 to USD 515.1 million (4,260.5 crore INR) in FY23.
Global Ayurveda Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global Ayurveda market report based on form, application, indications, distribution channel, end use, and region: