Indonesia Nutraceuticals Market Summary
The Indonesia nutraceuticals market size was estimated at USD 8.01 billion in 2024 and is projected to reach USD 15.60 billion by 2033, growing at a CAGR of 7.7% from 2025 to 2033. The market is propelled by increasing health awareness, evolving demographic trends, and the development of innovative nutraceutical products.
In addition, improved accessibility to these products further supports market growth. These factors create a favorable environment for sustained expansion driven by consumer demand and product innovation. According to World Bank Data, in 2024, Indonesia's GDP reached USD 1.4 trillion, and its population reached 283,487,931. Rising urban consumer preferences and evolving lifestyles are fueling increased demand for nutraceuticals. These economic growth and demographic shifts significantly expand Indonesia's nutraceutical market in the coming years.
Robust administrative backing and government initiatives are expected to drive market growth. For instance, Global Alliance for Improved Nutrition launched initiatives in Indonesia to address malnutrition. The programs implemented were Adolescent Nutrition, Food System Dashboard. These initiatives supported government policies, promoted nutritious food access, and implemented training programs.
Innovation driven by R&D and investments propel industry growth, with novel ingredient discovery central to nutraceuticals' potential. The discovery and availability of novel ingredients play a pivotal role in the growth potential of nutraceuticals. In October 2022, Wipro Consumer Care Ventures invested in startup Youvit, marking its first direct Southeast Asia investment. The funds supported product expansion and branding, as the company aimed to strengthen its distribution across Indonesia, Malaysia, and Southeast Asia.
Indonesia Nutraceuticals Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Indonesia nutraceuticals market report based on product, application, and distribution channel:
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Dietary Supplements
- Tablets
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Capsules
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Soft Gels
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Powders
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Gummies
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Liquid
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Others
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Functional Food
- Vegetable and Seed Oil
- Sweet Biscuits, Snack Bars and Fruit Snacks
- Dairy
- Baby Food
- Breakfast Cereals
- Others
- Functional Beverages
- Energy drink
- Sports drink
- Others (Functional dairy based beverages, kombucha, kefir, probiotic drinks, and functional water)
- Infant Formula
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Allergy & Intolerance
- Healthy Ageing
- Bone & Joint health
- Cancer Prevention
- Children's Health
- Cognitive Health
- Diabetes
- Digestive / Gut Health
- Energy & Endurance
- Eye Health
- Heart Health
- Immune System
- Infant Health
- Inflammation
- Maternal Health
- Men's Health
- Nutricosmetics
- Oral care
- Personalized Nutrition
- Post Pregnancy Health
- Sexual Health
- Skin Health
- Sports Nutrition
- Weight Management & Satiety
- Women's Health
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Supermarkets & Hypermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Grocery Stores
- Others
- Online
- Amazon
- Other Online Retail Stores