PUBLISHER: Grand View Research | PRODUCT CODE: 1908585
PUBLISHER: Grand View Research | PRODUCT CODE: 1908585
The U.S. longevity & general wellness supplements market size was valued at USD 6.35 billion in 2025 and is anticipated to reach USD 10.13 billion by 2033, expanding at a CAGR of 6.06% from 2026 to 2033. This sustained growth is driven by rising consumer awareness around preventive health, aging populations seeking to extend health spans, and increased interest in personalized wellness solutions.
Evolving Consumer Demographics
The evolving demographic landscape in the U.S. is a major catalyst for the growing demand for longevity and general wellness supplements. According to U.S. Census data, as the Baby Boomer generation ages, the population of individuals 65 and older is projected to nearly double by 2060. This shift creates sustained demand for products supporting healthy aging, mobility, cognitive function, and chronic disease prevention.
Health and wellness are becoming increasingly important for the future, especially among the younger consumers, such as Millennials and Gen Z, who are the first to incorporate vitamins and other dietary supplements into their lives. Immunity, stress management, skin health, and even longevity support products are the focus of these youngsters. Such escalating cross-generation requests not only broaden the consumer pool but also facilitate the introduction of new, better, and more personalized formulations and delivery modes. As this trend prevails along with the old population, it is altering the playing field of the market and supplying the manufacturers who provide specific, scientifically proven wellness solutions for all ages with a steady growth opportunity.
U.S. Longevity & General Wellness Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. longevity & general wellness supplements market report on the basis of application: