PUBLISHER: Grand View Research | PRODUCT CODE: 1941853
PUBLISHER: Grand View Research | PRODUCT CODE: 1941853
The global television market size was estimated at USD 63.89 billion in 2025 and is projected to reach USD 93.46 billion by 2033, growing at a CAGR of 4.9% from 2026 to 2033. This can be attributed to the increase in consumer spending on home entertainment and the rising demand for smart TVs with advanced display and connectivity features.
The television industry is experiencing a significant shift toward smart, internet protocol television (IPTV) and connected TVs that feature ultra-high-definition displays (4K/8K) and incorporate built-in streaming apps, voice controls, and AI-powered personalization. Consumers are increasingly treating TVs as multifunctional entertainment hubs for gaming, on-demand content, and interactive experiences, rather than just for traditional broadcasting.
One of the strongest drivers of the global television industry is the TV becoming the default access device for streaming ecosystems, not just a screen. In many households across the US, Europe, India, and Southeast Asia, TVs are the primary access point for streaming services such as Netflix, YouTube, Disney Plus, regional OTT apps, and FAST channels. This transition is expanding the pay television market, digital terrestrial television market, and television broadcasting service market, as households replace legacy devices incapable of supporting contemporary interfaces and applications.
Screen size expansion at stable price points is also contributing to market growth. Sets between 55 and 65 inches are increasingly affordable, reinforcing demand in the curved television market and for associated television TV mount market solutions. Consumer purchasing decisions are now primarily influenced by immersive experience factors such as gaming, sports, and shared viewing rather than solely by feature updates.
Another key driver is lifestyle-led usage expansion beyond linear viewing. TVs are increasingly used for cloud gaming, fitness apps, video calling, and smart-home control, and educational content, supporting growth in the educational television market. Features like high refresh rates, voice control, and ambient modes influence purchase decisions. This evolution also supports the closed circuit television CCTV camera market, as TVs become central to entertainment, security, and smart home ecosystems.
Global Television Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global television market report based on display technology, screen size, features, distribution channel, and region: