Vietnam Nutraceuticals Market Summary
The Vietnam nutraceuticals market size was estimated at USD 5.06 billion in 2024 and is projected to reach USD 12.58 billion by 2033, growing at a CAGR of 10.6% from 2025 to 2033. This market is primarily driven by increasing health consciousness among Vietnamese consumers, expanding demand for functional foods, beverages, and dietary supplements, and the growing prevalence of non-communicable diseases.
Supportive government initiatives promoting preventive healthcare and Vietnam's rich tradition of herbal medicine and natural remedies also foster innovation and product diversification in the nutraceutical space.
Growing urbanization and rising disposable incomes in Vietnam significantly influence consumer behavior toward premium health and wellness products, including nutraceuticals. In 2023, Vietnam's urbanization rate surpassed 39%, reflecting the increasing concentration of the population in urban centers. Numerous consumers in major cities such as Ho Chi Minh City and Hanoi adopt modern lifestyles, and there's a heightened interest in convenient, science-backed nutritional solutions. This shift is further supported by Vietnam's young and tech-savvy population, which increasingly relies on e-commerce and social media for health trends and supplement purchases. The influence of Western diets and fitness culture drives demand for tailored formulations such as weight management, energy boosters, and skin health supplements.
The expansion of modern retail infrastructure and the rapid growth of e-commerce platforms are key drivers of the nutraceuticals market in Vietnam. Increased accessibility to a wide range of health and wellness products through supermarkets, pharmacies, and online channels is transforming purchasing behavior. Consumers are now more informed and inclined to explore new product categories, aided by digital marketing, influencer promotions, and user reviews.
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Vietnam nutraceuticals market report based on product, application, and distribution channel:
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Dietary Supplements
- Tablets
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Capsules
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Soft Gels
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Powders
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Gummies
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Liquid
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Others
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (selenium, chromium, copper)
- Proteins & Amino Acids
- Collagen
- Others
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Functional Food
- Vegetable and Seed Oil
- Sweet Biscuits, Snack Bars and Fruit Snacks
- Dairy
- Baby Food
- Breakfast Cereals
- Others
- Functional Beverages
- Energy drink
- Sports drink
- Others (Functional dairy based beverages, kombucha, kefir, probiotic drinks, and functional water)
- Infant Formula
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Allergy & Intolerance
- Healthy Ageing
- Bone & Joint health
- Cancer Prevention
- Children's Health
- Cognitive Health
- Diabetes
- Digestive / Gut Health
- Energy & Endurance
- Eye Health
- Heart Health
- Immune System
- Infant Health
- Inflammation
- Maternal Health
- Men's Health
- Nutricosmetics
- Oral care
- Personalized Nutrition
- Post Pregnancy Health
- Sexual Health
- Skin Health
- Sports Nutrition
- Weight Management & Satiety
- Women's Health
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Offline
- Supermarkets & Hypermarkets
- Pharmacies
- Specialty Stores
- Practioner
- Grocery Stores
- Others
- Online
- Amazon
- Other Online Retail Stores