IBM's Co-Creation and Co-Innovation Strategy Aligns with AI-Powered Enterprise Business Transformation

This IDC Market Note presents IBM's strategy and artificial intelligence (AI) and automation software-focused details from IBM Think 2022 held in Boston from May 10 to12, 2022. IBM Think 2022 was all in on enterprise AI and hybrid cloud. "Digital transformation is, in large part, powered by artificial intelligence; AI is no longer a nice-to-have option. While AI is fueling start-ups, it is also helping incumbents improve their ability to test and iterate on potential opportunities far more rapidly and at far broader scale," says Ritu Jyoti, group vice president, AI and Automation Research Practice at IDC. "Responsible co-creation and co-innovation with the partner ecosystem and end users is the road to superior and agile business value creation."