Oracle CloudWorld London, 2024: Focus on Customer Success, AI, and Cloud Flexibility

This IDC Market Perspective highlights and analyzes key announcements made at the recent Oracle CloudWorld EMEA conference in London. At the conference, Oracle made multiple announcements, showcased customer cases, and unveiled a number of forthcoming products and functionalities. The company's pivot toward customer success, subscription licensing, and generative AI took the center stage."Oracle is intensifying its focus on customer success, reorganizing its services and partnering staff into a customer success organization to better align with its shift toward cloud subscriptions, which are expected to surpass traditional software revenues by mid-2025," said Bo Lykkegaard, AVP, European Software Research at IDC. "A fitting next step would be to commit to customer success goals tied concrete metrics, such as Customer Satisfaction Scope or Net Revenue Retention."