Defining the Digital Business in Latin America

The digital business era may be defined as the shift from digital transformation to innovating as a daily practice, as well as monetizing new products and services. To get there, companies must change their mindset to adopt data and customer-centric strategies. In this sense, C-Suites become key players as those responsible for expanding the digital culture across the enterprise in order to achieve the best outcomes from technology investments while gaining trust from customers. "The digital business turns technology into a primary tool to harness and manage data in multiple ways, such as creating new products and services, supporting decision-making, and building customer and user experiences to flow seamlessly from within and gain trust from customers. These actions in sync support competitiveness and monetization in the digital era," Pietro Delai, Director, Enterprise, IDC Research.