Back to the Future: The B2C Digital Commerce Platform Renaissance

This IDC Perspective delves into the dynamic evolution of digital commerce, highlighting the transition from monolithic platforms to today's highly extensible, modular SaaS solutions. The discussion underscores the significance of seamless integration, robust data strategies, and the ongoing need for businesses to remain agile and informed. Through a series of insights and advice, technology buyers are guided on navigating the complexities of the digital landscape, focusing on flexibility, data sovereignty, and the critical role of staying abreast of emerging technologies to ensure success in an ever-evolving digital commerce ecosystem.This document is a complement to IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment. (IDC #US49742623, March 2024)."B2C digital commerce is not facing a radical new era of change. Instead, this is a continuation of a long-standing tradition of evolution in response to market dynamics, shifting tides of tech and commerce, and heightened customer expectations. The winners in this space will be those that leverage this perpetual motion to innovate, integrate, and intelligently engage with their customers," says Heather Hershey, research director, Worldwide Digital Commerce at IDC.