Planning Smartness: AI in Retail Scenario Planning

This IDC Perspective discusses the importance and benefits of "what-if" scenario planning in retail with the integration of artificial intelligence (AI)."The value of scenario planning challenges existing models and the status quo. In retail, AI allows decision-makers to speed up the process, simulate real-time conditions, and anticipate the future opportunities and conditions to brace for," says Ananda Chakravarty, VP research, IDC Retail Insights.

Executive Snapshot

Situation Overview

• The Value of Retail Scenario Planning
  • AI Adds to Retail Scenario Planning
  • Smart Retail Scenario Planning Requires Data
  • Scenario Planning Is Extended Through Experience-Orchestrated Business Practices

Advice for the Technology Buyer

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• Related Research
• Synopsis